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Evidence Guide: SIRRMER004 - Develop visual merchandising creative concepts

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SIRRMER004 - Develop visual merchandising creative concepts

What evidence can you provide to prove your understanding of each of the following citeria?

Determine visual merchandising requirements.

  1. Access and interpret a visual merchandising design brief.
  2. Identify and confirm visual merchandising objectives, specifications and constraints.
  3. Clarify budgetary and time requirements with relevant personnel.
  4. Review existing visual merchandising activity and performance results to identify strengths and weaknesses.
  5. Research local and global visual merchandising trends and draw inspiration to inform concept development.
  6. Review competitor and market activity to identify trends and creative opportunities.
Access and interpret a visual merchandising design brief.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and confirm visual merchandising objectives, specifications and constraints.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Clarify budgetary and time requirements with relevant personnel.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review existing visual merchandising activity and performance results to identify strengths and weaknesses.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research local and global visual merchandising trends and draw inspiration to inform concept development.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review competitor and market activity to identify trends and creative opportunities.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Generate options for visual merchandising concept.

  1. Apply principles and elements of design to generate creative concept options that meet design brief or reflect organisational merchandise strategy.
  2. Ensure concept options reflect visual merchandising objectives, specifications and constraints.
  3. Challenge assumptions and traditional ways of working to generate concept options that promote diverse and innovative approaches to visual merchandising.
  4. Consider the need for scalability and generate concept options accordingly.
  5. Consider the need for consistency across channels and locations and generate concept options accordingly.
  6. Assess commercial and creative feasibility of concept options and make any required adjustments.
  7. Document visual and written representations of concept options.
Apply principles and elements of design to generate creative concept options that meet design brief or reflect organisational merchandise strategy.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure concept options reflect visual merchandising objectives, specifications and constraints.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Challenge assumptions and traditional ways of working to generate concept options that promote diverse and innovative approaches to visual merchandising.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consider the need for scalability and generate concept options accordingly.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consider the need for consistency across channels and locations and generate concept options accordingly.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess commercial and creative feasibility of concept options and make any required adjustments.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document visual and written representations of concept options.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present creative options.

  1. Prepare materials and documentation that support the presentation of concept options and aid audience visualisation.
  2. Use visual and verbal communication techniques to present creative options to relevant stakeholders.
  3. Promote preferred concept option demonstrating alignment to design brief or organisational merchandise strategy.
  4. Seek feedback from stakeholders and make any required adjustments to creative options.
  5. Agree on preferred concept options and ensure consistent understanding and expectations of all relevant stakeholders.
Prepare materials and documentation that support the presentation of concept options and aid audience visualisation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use visual and verbal communication techniques to present creative options to relevant stakeholders.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promote preferred concept option demonstrating alignment to design brief or organisational merchandise strategy.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek feedback from stakeholders and make any required adjustments to creative options.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Agree on preferred concept options and ensure consistent understanding and expectations of all relevant stakeholders.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Finalise the visual merchandising concept.

  1. Document detailed visual and written representations of the finalised and agreed visual merchandising concept.
  2. Seek final approval.
  3. Communicate finalised visual merchandising concept to relevant personnel for implementation.
Document detailed visual and written representations of the finalised and agreed visual merchandising concept.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek final approval.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Communicate finalised visual merchandising concept to relevant personnel for implementation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine visual merchandising requirements.

1.1. Access and interpret a visual merchandising design brief.

1.2. Identify and confirm visual merchandising objectives, specifications and constraints.

1.3. Clarify budgetary and time requirements with relevant personnel.

1.4. Review existing visual merchandising activity and performance results to identify strengths and weaknesses.

1.5. Research local and global visual merchandising trends and draw inspiration to inform concept development.

1.6. Review competitor and market activity to identify trends and creative opportunities.

2. Generate options for visual merchandising concept.

2.1. Apply principles and elements of design to generate creative concept options that meet design brief or reflect organisational merchandise strategy.

2.2. Ensure concept options reflect visual merchandising objectives, specifications and constraints.

2.3. Challenge assumptions and traditional ways of working to generate concept options that promote diverse and innovative approaches to visual merchandising.

2.4. Consider the need for scalability and generate concept options accordingly.

2.5. Consider the need for consistency across channels and locations and generate concept options accordingly.

2.6. Assess commercial and creative feasibility of concept options and make any required adjustments.

2.7. Document visual and written representations of concept options.

3. Present creative options.

3.1. Prepare materials and documentation that support the presentation of concept options and aid audience visualisation.

3.2. Use visual and verbal communication techniques to present creative options to relevant stakeholders.

3.3. Promote preferred concept option demonstrating alignment to design brief or organisational merchandise strategy.

3.4. Seek feedback from stakeholders and make any required adjustments to creative options.

3.5. Agree on preferred concept options and ensure consistent understanding and expectations of all relevant stakeholders.

4. Finalise the visual merchandising concept.

4.1. Document detailed visual and written representations of the finalised and agreed visual merchandising concept.

4.2. Seek final approval.

4.3. Communicate finalised visual merchandising concept to relevant personnel for implementation.

Required Skills and Knowledge

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine visual merchandising requirements.

1.1. Access and interpret a visual merchandising design brief.

1.2. Identify and confirm visual merchandising objectives, specifications and constraints.

1.3. Clarify budgetary and time requirements with relevant personnel.

1.4. Review existing visual merchandising activity and performance results to identify strengths and weaknesses.

1.5. Research local and global visual merchandising trends and draw inspiration to inform concept development.

1.6. Review competitor and market activity to identify trends and creative opportunities.

2. Generate options for visual merchandising concept.

2.1. Apply principles and elements of design to generate creative concept options that meet design brief or reflect organisational merchandise strategy.

2.2. Ensure concept options reflect visual merchandising objectives, specifications and constraints.

2.3. Challenge assumptions and traditional ways of working to generate concept options that promote diverse and innovative approaches to visual merchandising.

2.4. Consider the need for scalability and generate concept options accordingly.

2.5. Consider the need for consistency across channels and locations and generate concept options accordingly.

2.6. Assess commercial and creative feasibility of concept options and make any required adjustments.

2.7. Document visual and written representations of concept options.

3. Present creative options.

3.1. Prepare materials and documentation that support the presentation of concept options and aid audience visualisation.

3.2. Use visual and verbal communication techniques to present creative options to relevant stakeholders.

3.3. Promote preferred concept option demonstrating alignment to design brief or organisational merchandise strategy.

3.4. Seek feedback from stakeholders and make any required adjustments to creative options.

3.5. Agree on preferred concept options and ensure consistent understanding and expectations of all relevant stakeholders.

4. Finalise the visual merchandising concept.

4.1. Document detailed visual and written representations of the finalised and agreed visual merchandising concept.

4.2. Seek final approval.

4.3. Communicate finalised visual merchandising concept to relevant personnel for implementation.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

review a visual merchandising design brief and develop two different visual merchandising concept options that reflect:

target audience

brand and product objectives

commercial objectives

resourcing specifications and constraints

implementation specifications and constraints

use elements and principles of design

research local and global visual merchandising trends and use findings to inform concept development

present one of the above concept options using:

visual and verbal communication techniques

digital and non-digital representations of concept option

document one finalised visual merchandise creative concept.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key aspects of legal and ethical considerations as they relate to visual merchandising concept development:

copyright

intellectual property

role of a design brief in visual merchandising concept development

role of an organisational merchandise strategy in visual merchandising concept development

principles of visual merchandising and their application in visual merchandising concept development

current visual merchandising trends

sources of creative influence

key considerations made in visual merchandising concept development and common types of:

objectives

specifications

constraints

creative concept development and application of:

design processes

creative thinking techniques

innovative approaches

scalability and its role in visual merchandising concept development

techniques to determine commercial and creative feasibility of visual merchandising concepts

elements and principles of design and their application in visual merchandising:

elements of design:

texture

form

colour

space

line

principles of design:

harmony

rhythm

balance

dominance

scale

proportion

light

contrast

visual and written techniques for representing visual merchandising creative concepts

digital and non-digital methods for creating visual representations of design ideas

presentation techniques for:

story-telling

increased sensory engagement

aiding visualisation

communicating concept options:

visual

verbal

communicating to a range of audiences

managing feedback and critiquing

gaining agreement.