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Evidence Guide: SIRRMER006 - Achieve visual merchandising targets

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Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

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SIRRMER006 - Achieve visual merchandising targets

What evidence can you provide to prove your understanding of each of the following citeria?

Identify visual merchandising targets.

  1. Obtain and review organisational visual merchandising targets.
  2. Ensure visual merchandising targets are achievable and make any required recommendations for changes.
  3. Review internal and external factors that may affect visual merchandising performance and plan measures to reduce or enhance impact.
  4. Review past visual merchandising performance to inform the achievement of visual merchandising targets.
  5. Determine strategies for the achievement of visual merchandising targets.
  6. Determine both qualitative and quantitative measures for tracking performance.
Obtain and review organisational visual merchandising targets.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure visual merchandising targets are achievable and make any required recommendations for changes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review internal and external factors that may affect visual merchandising performance and plan measures to reduce or enhance impact.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review past visual merchandising performance to inform the achievement of visual merchandising targets.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine strategies for the achievement of visual merchandising targets.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine both qualitative and quantitative measures for tracking performance.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Achieve visual merchandising targets.

  1. Implement planned strategies for the achievement of visual merchandising targets.
  2. Communicate visual merchandising targets to relevant personnel.
  3. Ensure availability of adequate resourcing to support the achievement of visual merchandising targets.
  4. Support team members to achieve visual merchandising targets and provide feedback on performance.
  5. Monitor and record the achievement of visual merchandising targets.
  6. Resolve or minimise the impact of internal and external factors that may impact visual merchandising performance.
Implement planned strategies for the achievement of visual merchandising targets.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Communicate visual merchandising targets to relevant personnel.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure availability of adequate resourcing to support the achievement of visual merchandising targets.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Support team members to achieve visual merchandising targets and provide feedback on performance.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor and record the achievement of visual merchandising targets.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Resolve or minimise the impact of internal and external factors that may impact visual merchandising performance.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review visual merchandising performance.

  1. Analyse actual results against targets to identify strengths and weaknesses of visual merchandising performance.
  2. Report on performance and make recommendations for improved future visual merchandising performance.
Analyse actual results against targets to identify strengths and weaknesses of visual merchandising performance.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Report on performance and make recommendations for improved future visual merchandising performance.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCECRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify visual merchandising targets.

1.1. Obtain and review organisational visual merchandising targets.

1.2. Ensure visual merchandising targets are achievable and make any required recommendations for changes.

1.3. Review internal and external factors that may affect visual merchandising performance and plan measures to reduce or enhance impact.

1.4. Review past visual merchandising performance to inform the achievement of visual merchandising targets.

1.5. Determine strategies for the achievement of visual merchandising targets.

1.6. Determine both qualitative and quantitative measures for tracking performance.

2. Achieve visual merchandising targets.

2.1. Implement planned strategies for the achievement of visual merchandising targets.

2.2. Communicate visual merchandising targets to relevant personnel.

2.3. Ensure availability of adequate resourcing to support the achievement of visual merchandising targets.

2.4. Support team members to achieve visual merchandising targets and provide feedback on performance.

2.5. Monitor and record the achievement of visual merchandising targets.

2.6. Resolve or minimise the impact of internal and external factors that may impact visual merchandising performance.

3. Review visual merchandising performance.

3.1. Analyse actual results against targets to identify strengths and weaknesses of visual merchandising performance.

3.2. Report on performance and make recommendations for improved future visual merchandising performance.

Required Skills and Knowledge

ELEMENTS

PERFORMANCECRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify visual merchandising targets.

1.1. Obtain and review organisational visual merchandising targets.

1.2. Ensure visual merchandising targets are achievable and make any required recommendations for changes.

1.3. Review internal and external factors that may affect visual merchandising performance and plan measures to reduce or enhance impact.

1.4. Review past visual merchandising performance to inform the achievement of visual merchandising targets.

1.5. Determine strategies for the achievement of visual merchandising targets.

1.6. Determine both qualitative and quantitative measures for tracking performance.

2. Achieve visual merchandising targets.

2.1. Implement planned strategies for the achievement of visual merchandising targets.

2.2. Communicate visual merchandising targets to relevant personnel.

2.3. Ensure availability of adequate resourcing to support the achievement of visual merchandising targets.

2.4. Support team members to achieve visual merchandising targets and provide feedback on performance.

2.5. Monitor and record the achievement of visual merchandising targets.

2.6. Resolve or minimise the impact of internal and external factors that may impact visual merchandising performance.

3. Review visual merchandising performance.

3.1. Analyse actual results against targets to identify strengths and weaknesses of visual merchandising performance.

3.2. Report on performance and make recommendations for improved future visual merchandising performance.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

plan the achievement of visual merchandising targets and report on performance during one visual merchandising campaign period by:

reviewing organisational visual merchandising targets and determining strategies for the achievement of:

sales per square metre

average spend and conversion rates

user-generated content

inventory levels and weeks' stock-on-hand

projected sell through rates

developing measures for performance tracking

reviewing visual merchandising performance against targets and making recommendations for future improvements.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

role of visual merchandising in achieving organisational objectives

role of key retail functions that influence achievement of visual merchandising targets:

retail marketing

store operations

retail buying

store design

strategies to achieve visual merchandising targets:

traffic generation:

online

in store

retention of existing customers

engagement of new customers

increase average spend and conversion rates:

product stories

cross-selling and cross-promotion

accessorising

increased browsing and spending

user-generated content

layout and relationship to traffic flow:

product placement

precinct management

resources required to support the achievement of visual merchandising targets

common factors impacting achievement of visual merchandising targets:

internal

external

measures used to track visual merchandising performance:

qualitative

quantitative

techniques for reporting on visual merchandising performance.