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Evidence Guide: SIRRMER008 - Plan and style merchandise photo shoots

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SIRRMER008 - Plan and style merchandise photo shoots

What evidence can you provide to prove your understanding of each of the following citeria?

Determine creative direction of photo shoot.

  1. Access and interpret requirements of a photo shoot brief and clarify photo shoot specifications and constraints.
  2. Research merchandise styling trends to inform photo shoot styling.
  3. Identify and seek input from creative sources to inspire photo shoot styling.
  4. Create mock-ups of styling options and make refinements to enhance visual appeal and photo shoot outcomes.
  5. Seek input from relevant personnel to determine final styling direction and gain required approval.
Access and interpret requirements of a photo shoot brief and clarify photo shoot specifications and constraints.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research merchandise styling trends to inform photo shoot styling.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and seek input from creative sources to inspire photo shoot styling.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create mock-ups of styling options and make refinements to enhance visual appeal and photo shoot outcomes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek input from relevant personnel to determine final styling direction and gain required approval.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan photo shoot.

  1. Determine photo shoot resource requirements and ensure required resourcing is available within allocated budget.
  2. Create a brief of images to be captured during photo shoot.
  3. Document a photo shoot schedule and communicate key roles and responsibilities to relevant personnel.
  4. Identify potential photo shoot issues and undertake contingency planning to minimise impact.
  5. Seek privacy agreements and permissions from talent involved in photo shoot as required.
Determine photo shoot resource requirements and ensure required resourcing is available within allocated budget.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create a brief of images to be captured during photo shoot.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document a photo shoot schedule and communicate key roles and responsibilities to relevant personnel.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify potential photo shoot issues and undertake contingency planning to minimise impact.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek privacy agreements and permissions from talent involved in photo shoot as required.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Style photo shoot.

  1. Access photo shoot location and identify and address any health and safety risks.
  2. Style merchandise and props according to agreed styling and photo shoot plan.
  3. Review and adjust lighting to enhance photo shoot in consultation with photographer and other personnel as required.
  4. Provide clear direction and instructions to photo shoot talent and other personnel involved in photo shoot as required.
  5. Adjust styling throughout photo shoot to meet creative brief.
  6. Confirm photos listed in brief of images are captured.
  7. Finalise photo shoot and restore photo shoot location to original condition.
Access photo shoot location and identify and address any health and safety risks.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Style merchandise and props according to agreed styling and photo shoot plan.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review and adjust lighting to enhance photo shoot in consultation with photographer and other personnel as required.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide clear direction and instructions to photo shoot talent and other personnel involved in photo shoot as required.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Adjust styling throughout photo shoot to meet creative brief.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Confirm photos listed in brief of images are captured.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Finalise photo shoot and restore photo shoot location to original condition.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review images.

  1. Review images captured during photo shoot and select those that best meet the requirements of the brief.
  2. Arrange for additional images to be taken if brief of images is not met.
  3. Organise image editing to enhance images.
  4. Seek approval of finalised images from relevant personnel.
Review images captured during photo shoot and select those that best meet the requirements of the brief.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Arrange for additional images to be taken if brief of images is not met.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Organise image editing to enhance images.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek approval of finalised images from relevant personnel.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCECRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine creative direction of photo shoot.

1.1. Access and interpret requirements of a photo shoot brief and clarify photo shoot specifications and constraints.

1.2. Research merchandise styling trends to inform photo shoot styling.

1.3. Identify and seek input from creative sources to inspire photo shoot styling.

1.4. Create mock-ups of styling options and make refinements to enhance visual appeal and photo shoot outcomes.

1.5. Seek input from relevant personnel to determine final styling direction and gain required approval.

2. Plan photo shoot.

2.1. Determine photo shoot resource requirements and ensure required resourcing is available within allocated budget.

2.2. Create a brief of images to be captured during photo shoot.

2.3. Document a photo shoot schedule and communicate key roles and responsibilities to relevant personnel.

2.4. Identify potential photo shoot issues and undertake contingency planning to minimise impact.

2.5. Seek privacy agreements and permissions from talent involved in photo shoot as required.

3. Style photo shoot.

3.1. Access photo shoot location and identify and address any health and safety risks.

3.2. Style merchandise and props according to agreed styling and photo shoot plan.

3.3. Review and adjust lighting to enhance photo shoot in consultation with photographer and other personnel as required.

3.4. Provide clear direction and instructions to photo shoot talent and other personnel involved in photo shoot as required.

3.5. Adjust styling throughout photo shoot to meet creative brief.

3.6. Confirm photos listed in brief of images are captured.

3.7. Finalise photo shoot and restore photo shoot location to original condition.

4. Review images.

4.1. Review images captured during photo shoot and select those that best meet the requirements of the brief.

4.2. Arrange for additional images to be taken if brief of images is not met.

4.3. Organise image editing to enhance images.

4.4. Seek approval of finalised images from relevant personnel.

Required Skills and Knowledge

ELEMENTS

PERFORMANCECRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine creative direction of photo shoot.

1.1. Access and interpret requirements of a photo shoot brief and clarify photo shoot specifications and constraints.

1.2. Research merchandise styling trends to inform photo shoot styling.

1.3. Identify and seek input from creative sources to inspire photo shoot styling.

1.4. Create mock-ups of styling options and make refinements to enhance visual appeal and photo shoot outcomes.

1.5. Seek input from relevant personnel to determine final styling direction and gain required approval.

2. Plan photo shoot.

2.1. Determine photo shoot resource requirements and ensure required resourcing is available within allocated budget.

2.2. Create a brief of images to be captured during photo shoot.

2.3. Document a photo shoot schedule and communicate key roles and responsibilities to relevant personnel.

2.4. Identify potential photo shoot issues and undertake contingency planning to minimise impact.

2.5. Seek privacy agreements and permissions from talent involved in photo shoot as required.

3. Style photo shoot.

3.1. Access photo shoot location and identify and address any health and safety risks.

3.2. Style merchandise and props according to agreed styling and photo shoot plan.

3.3. Review and adjust lighting to enhance photo shoot in consultation with photographer and other personnel as required.

3.4. Provide clear direction and instructions to photo shoot talent and other personnel involved in photo shoot as required.

3.5. Adjust styling throughout photo shoot to meet creative brief.

3.6. Confirm photos listed in brief of images are captured.

3.7. Finalise photo shoot and restore photo shoot location to original condition.

4. Review images.

4.1. Review images captured during photo shoot and select those that best meet the requirements of the brief.

4.2. Arrange for additional images to be taken if brief of images is not met.

4.3. Organise image editing to enhance images.

4.4. Seek approval of finalised images from relevant personnel.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

develop a merchandise photo shoot plan, in response to an established photo shoot brief, for one of the following:

lifestyle shoot

fashion shoot

food or beverage shoot

document the above photo shoot plan including the following details:

objectives

photo shoot location

photo shoot resourcing requirements:

props

talent

merchandise

lighting

photography equipment

brief of images to be captured

contingency planning

schedule

style a photo shoot following the above plan, and:

test a range of lighting techniques to achieve varying effects on photography

adjust product and talent placement to enhance photo shoot outcomes

provide direction to others during photo shoot

review images and evaluate their suitability for use.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key legal and ethical considerations as related to photo shoots:

copyright

misleading or deceiving commercial conduct

intellectual property

privacy and permissions

work, health and safety

negative and positive space as it relates to image capturing

information contained within a photo shoot brief and its role in a photo shoot:

objectives

specifications

constraints

budget

styling trends and sources of creative inspiration

key aspects of a photo shoot plan:

objectives

photo shoot location

photo shoot resourcing requirements:

props

talent

merchandise

lighting

photography equipment

brief of images to be captured

contingency planning

schedule

work, health and safety considerations as related to merchandise photo shoots

application and effects of light in photography

styling techniques for merchandise

key product placement techniques for image results:

product versus prop

negative space

positive space

techniques and their application

basic photography terminology.