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Evidence Guide: SIRRMER013 - Develop visual merchandising guidelines

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SIRRMER013 - Develop visual merchandising guidelines

What evidence can you provide to prove your understanding of each of the following citeria?

Determine visual merchandising guideline requirements.

  1. Communicate with relevant personnel to identify organisational priorities and standards for visual merchandising.
  2. Clarify specifications and constraints impacting visual merchandising guideline development with relevant personnel.
  3. Analyse internal and external operating environment including competitor activity, to identify opportunities and risks to inform visual merchandising guideline development.
  4. Research local and global visual merchandising trends and draw inspiration to inform visual merchandising guideline development.
  5. Identify challenges impacting the consistent implementation of visual merchandising standards across multiple locations and develop strategies to overcome challenges.
  6. Challenge assumptions and traditional ways of thinking to promote innovative thinking and creativity in developing visual merchandising guidelines.
Communicate with relevant personnel to identify organisational priorities and standards for visual merchandising.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Clarify specifications and constraints impacting visual merchandising guideline development with relevant personnel.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse internal and external operating environment including competitor activity, to identify opportunities and risks to inform visual merchandising guideline development.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research local and global visual merchandising trends and draw inspiration to inform visual merchandising guideline development.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify challenges impacting the consistent implementation of visual merchandising standards across multiple locations and develop strategies to overcome challenges.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Challenge assumptions and traditional ways of thinking to promote innovative thinking and creativity in developing visual merchandising guidelines.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop visual merchandising guidelines.

  1. Develop visual merchandising guidelines using digital technologies and tools.
  2. Develop visual merchandising guidelines to provide clear and accurate detail of visual merchandising standards and expectations.
  3. Provide visual and written representations of visual merchandising standards to aid understanding.
  4. Detail the purpose and application of visual merchandising guidelines and how they are to be implemented.
  5. Consider scaling and resourcing of individual stores and provide required supporting information.
  6. Ensure visual merchandising guidelines links to organisational strategic objectives and priorities.
  7. Develop communication tools for the distribution of visual merchandising guidelines.
  8. Establish evaluation criteria to measure the implementation of visual merchandising standards.
  9. Seek input of others and test usability of visual merchandising guidelines.
  10. Finalise visual merchandising guidelines and seek approval.
Develop visual merchandising guidelines using digital technologies and tools.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop visual merchandising guidelines to provide clear and accurate detail of visual merchandising standards and expectations.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide visual and written representations of visual merchandising standards to aid understanding.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Detail the purpose and application of visual merchandising guidelines and how they are to be implemented.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consider scaling and resourcing of individual stores and provide required supporting information.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure visual merchandising guidelines links to organisational strategic objectives and priorities.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop communication tools for the distribution of visual merchandising guidelines.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish evaluation criteria to measure the implementation of visual merchandising standards.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek input of others and test usability of visual merchandising guidelines.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Finalise visual merchandising guidelines and seek approval.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement visual merchandising guidelines.

  1. Communicate visual merchandising guidelines to relevant personnel and ensure understanding of standards and visual merchandising objectives.
  2. Provide support and coaching to team members throughout the implementation process.
  3. Monitor the standards of implementation against evaluation criteria and take action as required.
Communicate visual merchandising guidelines to relevant personnel and ensure understanding of standards and visual merchandising objectives.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide support and coaching to team members throughout the implementation process.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor the standards of implementation against evaluation criteria and take action as required.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCECRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine visual merchandising guideline requirements.

1.1. Communicate with relevant personnel to identify organisational priorities and standards for visual merchandising.

1.2. Clarify specifications and constraints impacting visual merchandising guideline development with relevant personnel.

1.3. Analyse internal and external operating environment including competitor activity, to identify opportunities and risks to inform visual merchandising guideline development.

1.4. Research local and global visual merchandising trends and draw inspiration to inform visual merchandising guideline development.

1.5. Identify challenges impacting the consistent implementation of visual merchandising standards across multiple locations and develop strategies to overcome challenges.

1.6. Challenge assumptions and traditional ways of thinking to promote innovative thinking and creativity in developing visual merchandising guidelines.

2. Develop visual merchandising guidelines.

2.1. Develop visual merchandising guidelines using digital technologies and tools.

2.2. Develop visual merchandising guidelines to provide clear and accurate detail of visual merchandising standards and expectations.

2.3. Provide visual and written representations of visual merchandising standards to aid understanding.

2.4. Detail the purpose and application of visual merchandising guidelines and how they are to be implemented.

2.5. Consider scaling and resourcing of individual stores and provide required supporting information.

2.6. Ensure visual merchandising guidelines links to organisational strategic objectives and priorities.

2.7. Develop communication tools for the distribution of visual merchandising guidelines.

2.8. Establish evaluation criteria to measure the implementation of visual merchandising standards.

2.9. Seek input of others and test usability of visual merchandising guidelines.

2.10. Finalise visual merchandising guidelines and seek approval.

3. Implement visual merchandising guidelines.

3.1. Communicate visual merchandising guidelines to relevant personnel and ensure understanding of standards and visual merchandising objectives.

3.2. Provide support and coaching to team members throughout the implementation process.

3.3. Monitor the standards of implementation against evaluation criteria and take action as required.

Required Skills and Knowledge

ELEMENTS

PERFORMANCECRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine visual merchandising guideline requirements.

1.1. Communicate with relevant personnel to identify organisational priorities and standards for visual merchandising.

1.2. Clarify specifications and constraints impacting visual merchandising guideline development with relevant personnel.

1.3. Analyse internal and external operating environment including competitor activity, to identify opportunities and risks to inform visual merchandising guideline development.

1.4. Research local and global visual merchandising trends and draw inspiration to inform visual merchandising guideline development.

1.5. Identify challenges impacting the consistent implementation of visual merchandising standards across multiple locations and develop strategies to overcome challenges.

1.6. Challenge assumptions and traditional ways of thinking to promote innovative thinking and creativity in developing visual merchandising guidelines.

2. Develop visual merchandising guidelines.

2.1. Develop visual merchandising guidelines using digital technologies and tools.

2.2. Develop visual merchandising guidelines to provide clear and accurate detail of visual merchandising standards and expectations.

2.3. Provide visual and written representations of visual merchandising standards to aid understanding.

2.4. Detail the purpose and application of visual merchandising guidelines and how they are to be implemented.

2.5. Consider scaling and resourcing of individual stores and provide required supporting information.

2.6. Ensure visual merchandising guidelines links to organisational strategic objectives and priorities.

2.7. Develop communication tools for the distribution of visual merchandising guidelines.

2.8. Establish evaluation criteria to measure the implementation of visual merchandising standards.

2.9. Seek input of others and test usability of visual merchandising guidelines.

2.10. Finalise visual merchandising guidelines and seek approval.

3. Implement visual merchandising guidelines.

3.1. Communicate visual merchandising guidelines to relevant personnel and ensure understanding of standards and visual merchandising objectives.

3.2. Provide support and coaching to team members throughout the implementation process.

3.3. Monitor the standards of implementation against evaluation criteria and take action as required.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

document visual merchandising guidelines for one retail organisation, outlining standards for:

branding

display installation

display maintenance

store and display cleaning

store recovery

lighting maintenance

window implementation and maintenance

store layout

usage of visual merchandising aids

safe storage of visual merchandising aids

merchandise presentation

promotions implementation

inventory management

pricing and signage installation and storage

evaluation criteria

incorporate the use of written and visual aids in the above visual merchandising guidelines

use digital design tools to aid the development of visual merchandising guidelines

monitor implementation of visual merchandising guidelines and take corrective action to respond to implementation issues

review implementation standards against evaluation criteria and make recommendations for future improvements.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

role of visual merchandising guidelines

strategies to support the communication and effective implementation of visual merchandising guidelines

techniques for the achievement of consistency across multiple locations

key inclusions of visual merchandising guidelines:

branding

display installation

display maintenance

cleaning

store recovery

lighting maintenance

window implementation and maintenance

store layout

usage of visual merchandising aids

safe storage of visual merchandising aids

merchandise presentation

promotions implementation

inventory management

pricing and signage installation and storage

evaluation criteria

key aspects of internal and external operating environment impacting visual merchandising guideline development

common challenges associated with the implementation of visual merchandising guidelines and techniques to overcome these

logical layout and sequencing of visual merchandising guidelines

presentation formats for visual merchandising guidelines:

digital

non-digital.