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Evidence Guide: SIRRMER015A - Design merchandisers

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SIRRMER015A - Design merchandisers

What evidence can you provide to prove your understanding of each of the following citeria?

Determine functional requirements.

  1. Establish client requirements and functional needs through questioning, active listening and discussion.
  2. Examine existing corporate image and customer profile to establish design target.
  3. Research desirable look, size, materials and functions of available materials for a range of merchandise categories.
Establish client requirements and functional needs through questioning, active listening and discussion.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Examine existing corporate image and customer profile to establish design target.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research desirable look, size, materials and functions of available materials for a range of merchandise categories.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop new design concepts.

  1. Apply principles and elements of design to create chosen image.
  2. Evaluate chosen image in terms of customer perception for targeted customers.
  3. Develop designs for a range of merchandising categories and applications.
Apply principles and elements of design to create chosen image.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate chosen image in terms of customer perception for targeted customers.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop designs for a range of merchandising categories and applications.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Produce drawings and models.

  1. Present illustrations and models of designs are presented for client feedback.
  2. Modify designs as an outcome of client feedback.
Present illustrations and models of designs are presented for client feedback.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Modify designs as an outcome of client feedback.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

sample analysis of a client brief and subsequent identification of suitable materials

examples of personally designed merchandisers

colour schemes to suit specific visual merchandising promotional themes

answers to questions on retail image design.

Context of and specific resources for assessment

Assessment must ensure access to:

a real or simulated work environment

relevant documentation, such as real or simulated client briefs

the availability of a studio environment and equipment

relevant computer hardware and software

materials

information on:

client requirements

store image

store visual merchandising standards

target customers

merchandise categories

retail design trends.

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of performance in the workplace

a simulated retail merchandiser design project

third-party reports from a supervisor

a folio of personally developed designs

client feedback

answers to questions about specific skills and knowledge

review of portfolios of evidence and third-party workplace reports of on-the-job performance.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification.

Required Skills and Knowledge

This section describes the essential skills and knowledge and their level, required for this unit.

The following skills must be assessed as part of this unit:

creative skills

design application

illustrative and model making skills.

The following knowledge must be assessed as part of this unit:

the elements and principles of design

current design trends

contemporary design issues

copyright and intellectual property issues and legislation and their impact on design practice

the psychological and marketable characteristics of colour in visual merchandising.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Clients may be:

internal managers and staff

external to the organisation.

Merchandise categories may include:

fashion

fashion accessories

cosmetics

personal products

confectionery

food and drinks

homewares

books.

Principles and elements of design may include:

elements:

line

shape

direction

size

texture

colour

principles

balance

gradation

repetition

contrast

harmony

dominance

unity.

Illustrations may include:

manually produced illustrations

computer generated illustrations.

Models of designs may include:

freestanding

fixed

bench style.