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Evidence Guide: SIRRMRM008 - Develop a merchandise promotional plan

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

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SIRRMRM008 - Develop a merchandise promotional plan

What evidence can you provide to prove your understanding of each of the following citeria?

Determine merchandise promotional requirements.

  1. Access and review organisational marketing strategy to determine marketing direction and objectives of the organisation.
  2. Access and review previous promotional activity and identify opportunities for improved merchandise promotional performance.
  3. Review and make informed conclusions about competitor promotional activity and identify promotional threats and opportunities.
  4. Consult with relevant personnel to seek input on merchandise promotional activity and opportunities.
Access and review organisational marketing strategy to determine marketing direction and objectives of the organisation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Access and review previous promotional activity and identify opportunities for improved merchandise promotional performance.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review and make informed conclusions about competitor promotional activity and identify promotional threats and opportunities.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consult with relevant personnel to seek input on merchandise promotional activity and opportunities.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop promotional plan.

  1. Develop merchandise promotional objectives in line with marketing strategy.
  2. Identify and source promotional tools required to achieve merchandise promotional objectives.
  3. Document a merchandise promotional action plan that details key activities, resources and timeframes.
  4. Establish performance indicators for measuring impact of merchandise promotional activity.
  5. Integrate legal and ethical requirements and considerations into promotional planning.
  6. Ensure merchandise promotional plan aligns with organisational objectives, current marketing strategy and budget.
  7. Seek any required approval for merchandise promotional plan.
Develop merchandise promotional objectives in line with marketing strategy.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and source promotional tools required to achieve merchandise promotional objectives.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document a merchandise promotional action plan that details key activities, resources and timeframes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish performance indicators for measuring impact of merchandise promotional activity.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Integrate legal and ethical requirements and considerations into promotional planning.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure merchandise promotional plan aligns with organisational objectives, current marketing strategy and budget.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek any required approval for merchandise promotional plan.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor merchandise promotional activity.

  1. Communicate merchandise promotional plan and action plan to relevant personnel.
  2. Oversee merchandise promotional activity and respond to issues as they arise.
  3. Produce promotional activity reports according to organisational procedures.
Communicate merchandise promotional plan and action plan to relevant personnel.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Oversee merchandise promotional activity and respond to issues as they arise.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Produce promotional activity reports according to organisational procedures.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review promotional plan.

  1. Evaluate promotional activity against performance indicators to determine effectiveness.
  2. Make recommendations for improvements in merchandise promotion based on review.
Evaluate promotional activity against performance indicators to determine effectiveness.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Make recommendations for improvements in merchandise promotion based on review.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine merchandise promotional requirements.

1.1. Access and review organisational marketing strategy to determine marketing direction and objectives of the organisation.

1.2. Access and review previous promotional activity and identify opportunities for improved merchandise promotional performance.

1.3. Review and make informed conclusions about competitor promotional activity and identify promotional threats and opportunities.

1.4. Consult with relevant personnel to seek input on merchandise promotional activity and opportunities.

2. Develop promotional plan.

2.1. Develop merchandise promotional objectives in line with marketing strategy.

2.2. Identify and source promotional tools required to achieve merchandise promotional objectives.

2.3. Document a merchandise promotional action plan that details key activities, resources and timeframes.

2.4. Establish performance indicators for measuring impact of merchandise promotional activity.

2.5. Integrate legal and ethical requirements and considerations into promotional planning.

2.6. Ensure merchandise promotional plan aligns with organisational objectives, current marketing strategy and budget.

2.7. Seek any required approval for merchandise promotional plan.

3. Monitor merchandise promotional activity.

3.1. Communicate merchandise promotional plan and action plan to relevant personnel.

3.2. Oversee merchandise promotional activity and respond to issues as they arise.

3.3. Produce promotional activity reports according to organisational procedures.

4. Review promotional plan.

4.1. Evaluate promotional activity against performance indicators to determine effectiveness.

4.2. Make recommendations for improvements in merchandise promotion based on review.

Required Skills and Knowledge

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine merchandise promotional requirements.

1.1. Access and review organisational marketing strategy to determine marketing direction and objectives of the organisation.

1.2. Access and review previous promotional activity and identify opportunities for improved merchandise promotional performance.

1.3. Review and make informed conclusions about competitor promotional activity and identify promotional threats and opportunities.

1.4. Consult with relevant personnel to seek input on merchandise promotional activity and opportunities.

2. Develop promotional plan.

2.1. Develop merchandise promotional objectives in line with marketing strategy.

2.2. Identify and source promotional tools required to achieve merchandise promotional objectives.

2.3. Document a merchandise promotional action plan that details key activities, resources and timeframes.

2.4. Establish performance indicators for measuring impact of merchandise promotional activity.

2.5. Integrate legal and ethical requirements and considerations into promotional planning.

2.6. Ensure merchandise promotional plan aligns with organisational objectives, current marketing strategy and budget.

2.7. Seek any required approval for merchandise promotional plan.

3. Monitor merchandise promotional activity.

3.1. Communicate merchandise promotional plan and action plan to relevant personnel.

3.2. Oversee merchandise promotional activity and respond to issues as they arise.

3.3. Produce promotional activity reports according to organisational procedures.

4. Review promotional plan.

4.1. Evaluate promotional activity against performance indicators to determine effectiveness.

4.2. Make recommendations for improvements in merchandise promotion based on review.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

determine organisational merchandise promotional requirements and develop a merchandise promotional plan for execution over a three-month period that includes:

promotional calendar

profiled target audiences

key activities

resource requirements

performance indicators

promotional tools

monitor the performance of a promotional plan, review against performance indicators, and make recommendations for future improvements.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key aspects of legal and ethical requirements as related to merchandise promotional planning and activity:

Australian Consumer Law

Trade Practices Act

privacy

appropriate use of images and text

codes of practice

types of promotional tools:

benefits

limitations

trends in promotional activity and their use for customer engagement and retail promotion

supplier negotiations required to participate in co-operative funding of promotional activities:

rebates

charges

discounts

logistics

markdowns

staff training

in-store support

merchandise returns

comparative promotional options relevant to promotional strategies:

benchmarking

best practice information

competitor information

promotional performance indicators:

exposure achieved

sales achieved

penetration of target market

cost-effectiveness

sustainability considerations, opportunities for and constraints on promotion in the relevant context, and those related to:

economic sustainability of promotional initiatives

resource conservation and waste minimisation

performance indicators for measuring impact of promotional activities

recommendations for strategic responses based on promotional evaluation.