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Evidence Guide: SIRRSTR001 - Undertake strategic planning in retail

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SIRRSTR001 - Undertake strategic planning in retail

What evidence can you provide to prove your understanding of each of the following citeria?

Analyse the operating environment.

  1. Review organisational vision, mission, values and current strategy as available.
  2. Consult with key stakeholders on current and future direction of the organisation.
  3. Research and identify trends in consumer behaviour to inform strategy development.
  4. Conduct competitor analysis to inform strategy development.
  5. Conduct environmental analysis of the retail market place.
  6. Use information gained to determine strengths, weaknesses, opportunities and threats of the organisation.
Review organisational vision, mission, values and current strategy as available.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consult with key stakeholders on current and future direction of the organisation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research and identify trends in consumer behaviour to inform strategy development.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Conduct competitor analysis to inform strategy development.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Conduct environmental analysis of the retail market place.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use information gained to determine strengths, weaknesses, opportunities and threats of the organisation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop the strategic plan.

  1. Establish objectives that meet the desired future strategic position of the organisation.
  2. Develop action plans outlining steps required to achieve strategic objectives.
  3. Develop quantitative and qualitative evaluation criteria to be used in reviewing the strategic plan.
  4. Ensure strategic plan aligns with organisational vision, mission, and values.
  5. Circulate strategic plan to relevant stakeholders for comment, support and endorsement.
Establish objectives that meet the desired future strategic position of the organisation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop action plans outlining steps required to achieve strategic objectives.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop quantitative and qualitative evaluation criteria to be used in reviewing the strategic plan.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure strategic plan aligns with organisational vision, mission, and values.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Circulate strategic plan to relevant stakeholders for comment, support and endorsement.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement, monitor and evaluate the strategic plan.

  1. Communicate strategic plan to all relevant stakeholders.
  2. Implement plan, ensuring shared understanding of and commitment to strategic objectives addressing any barriers as they arise.
  3. Monitor and refine the strategic plan as required.
  4. Evaluate and review performance against strategic objectives and evaluation criteria.
Communicate strategic plan to all relevant stakeholders.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement plan, ensuring shared understanding of and commitment to strategic objectives addressing any barriers as they arise.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor and refine the strategic plan as required.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate and review performance against strategic objectives and evaluation criteria.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Analyse the operating environment.

1.1.Review organisational vision, mission, values and current strategy as available.

1.2.Consult with key stakeholders on current and future direction of the organisation.

1.3.Research and identify trends in consumer behaviour to inform strategy development.

1.4.Conduct competitor analysis to inform strategy development.

1.5.Conduct environmental analysis of the retail market place.

1.6.Use information gained to determine strengths, weaknesses, opportunities and threats of the organisation.

2. Develop the strategic plan.

2.1.Establish objectives that meet the desired future strategic position of the organisation.

2.2.Develop action plans outlining steps required to achieve strategic objectives.

2.3.Develop quantitative and qualitative evaluation criteria to be used in reviewing the strategic plan.

2.4.Ensure strategic plan aligns with organisational vision, mission, and values.

2.5.Circulate strategic plan to relevant stakeholders for comment, support and endorsement.

3. Implement, monitor and evaluate the strategic plan.

3.1.Communicate strategic plan to all relevant stakeholders.

3.2.Implement plan, ensuring shared understanding of and commitment to strategic objectives addressing any barriers as they arise.

3.3.Monitor and refine the strategic plan as required.

3.4.Evaluate and review performance against strategic objectives and evaluation criteria.

Required Skills and Knowledge

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Analyse the operating environment.

1.1.Review organisational vision, mission, values and current strategy as available.

1.2.Consult with key stakeholders on current and future direction of the organisation.

1.3.Research and identify trends in consumer behaviour to inform strategy development.

1.4.Conduct competitor analysis to inform strategy development.

1.5.Conduct environmental analysis of the retail market place.

1.6.Use information gained to determine strengths, weaknesses, opportunities and threats of the organisation.

2. Develop the strategic plan.

2.1.Establish objectives that meet the desired future strategic position of the organisation.

2.2.Develop action plans outlining steps required to achieve strategic objectives.

2.3.Develop quantitative and qualitative evaluation criteria to be used in reviewing the strategic plan.

2.4.Ensure strategic plan aligns with organisational vision, mission, and values.

2.5.Circulate strategic plan to relevant stakeholders for comment, support and endorsement.

3. Implement, monitor and evaluate the strategic plan.

3.1.Communicate strategic plan to all relevant stakeholders.

3.2.Implement plan, ensuring shared understanding of and commitment to strategic objectives addressing any barriers as they arise.

3.3.Monitor and refine the strategic plan as required.

3.4.Evaluate and review performance against strategic objectives and evaluation criteria.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

develop, implement and monitor a strategic plan aligned to organisational vision, mission and values, addressing one of the following strategy directions:

market development

profitability

customer engagement

diversification

document the above strategic plan including the following details:

review of internal and external operating environments

SWOT analysis

objectives

deliverables, scheduling and milestones

allocation of roles and responsibilities

liaise with and seek input from a wide range of stakeholders while developing the strategic plan.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

SWOT analysis and its use in strategic planning

strategic planning:

key components of a strategic plan:

objectives

deliverables, scheduling and milestones

allocation of roles and responsibilities

strategies for communicating strategic plan and gaining stakeholder support

documentation

role of technology

monitoring and control systems

evaluation criteria, both quantitative and qualitative

methods for measuring the success of project objectives

for the particular industry sector and organisation:

role of various stakeholders in the strategic planning process

ethical principles

environmental challenges:

economy

social

technological

competition.