Build sales of branded products Evidence Guide

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Evidence Guide: SIRWSLS006A - Build sales of branded products

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

SIRWSLS006A - Build sales of branded products

What evidence can you provide to prove your understanding of each of the following citeria?

Maximise sale of branded products in a territory.

Determine characteristics and market position of product or service sales in a territory.
Report majorcompetitor activity in a territory or product or service area to supervising manager.
Process and action special requests from customer businesses distributing and selling brand.
Develop sales plan for a specific territory.
Build opportunities to value-add to existing businesses into sales strategies.
Identify and report special events or opportunities for once-off sales and promotional programs.
Factor special events into sales plans.

Determine characteristics and market position of product or service sales in a territory.

Completed
Date:

Teacher:

Evidence:

Report majorcompetitor activity in a territory or product or service area to supervising manager.

Completed
Date:

Teacher:

Evidence:

Process and action special requests from customer businesses distributing and selling brand.

Completed
Date:

Teacher:

Evidence:

Develop sales plan for a specific territory.

Completed
Date:

Teacher:

Evidence:

Build opportunities to value-add to existing businesses into sales strategies.

Completed
Date:

Teacher:

Evidence:

Identify and report special events or opportunities for once-off sales and promotional programs.

Completed
Date:

Teacher:

Evidence:

Factor special events into sales plans.

Completed
Date:

Teacher:

Evidence:

Secure effective product positioning in business outlets.

Implement joint merchandising plans.
Plan and secure off-location displays.
Secure optimal locations for product displays.
Confirm products or services are available for promotions and supply agreements in a timely manner.
Foster cooperative strategies with management of business customers to maximise product or service sales.

Implement joint merchandising plans.

Completed
Date:

Teacher:

Evidence:

Plan and secure off-location displays.

Completed
Date:

Teacher:

Evidence:

Secure optimal locations for product displays.

Completed
Date:

Teacher:

Evidence:

Confirm products or services are available for promotions and supply agreements in a timely manner.

Completed
Date:

Teacher:

Evidence:

Foster cooperative strategies with management of business customers to maximise product or service sales.

Completed
Date:

Teacher:

Evidence:

Report on sale of branded products within a territory.

Complete sales reports on branded product for a territory.
Report key activities by product, brand or service type for specific customers or other variables.
Report success of sales strategies for branded product within a territory.
Submit recommendations for improving sales of branded products in the territory to team management.

Complete sales reports on branded product for a territory.

Completed
Date:

Teacher:

Evidence:

Report key activities by product, brand or service type for specific customers or other variables.

Completed
Date:

Teacher:

Evidence:

Report success of sales strategies for branded product within a territory.

Completed
Date:

Teacher:

Evidence:

Submit recommendations for improving sales of branded products in the territory to team management.

Completed
Date:

Teacher:

Evidence:

Assessed

Teacher: ___________________________ Date: _

Signature: ________________________________________________

Comments:

Instructions to Assessors

Evidence Guide


The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit	Evidence of the following is essential: collects and organises relevant information to identify factors affecting sales of branded products determines market share for branded products and develops sales objectives and strategies to maximise sales ensures productive product positioning in business outlets implements and provides support for joint merchandising plans with business customers proactively identifies and responds to special events and opportunities to build sales of branded products within a territory or with a business customer.

Context of and specific resources for assessment	Assessment must ensure access to: a wholesale work environment relevant documentation, such as: business policy and procedures sales plans and objectives access to a range of business customers with different requirements.

Methods of assessment	A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: observation of performance in the workplace third-party reports from a supervisor customer feedback written or verbal questioning to assess knowledge and understanding. Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Assessing employability skills	Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts. Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification.

Required Skills and Knowledge

This section describes the essential skills and knowledge and their level, required for this unit.

The following skills must be assessed as part of this unit:

verbal and non-verbal interpersonal communication skills

collecting, analysing and organising information to:

determine current market position

monitor progress towards sales targets

identify special events and anticipate customer demands

identify positioning of major competitors

evaluate success of sales strategies for branded product

provide recommendations for improving sales

literacy and numeracy skills to:

read and interpret information

review sales outcomes

develop sales reports

teamwork and collaboration.

personal task and priority planning

time management

implementing joint plans.

The following knowledge must be assessed as part of this unit:

analysis and reporting requirements

planning cycles

special events that affect a territory or business customer's account

strategies that foster cooperative planning

territory coverage plans

territory features and service characteristics

relevant business policy and procedures

OHS aspects of job

relevant commercial law and legislation.

Range Statement


The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Characteristics may include:	features and benefits price range supplier or manufacturer information target group.

Territory may be defined by:	size, type and location of businesses demographic parameters territory size, location and geographic spread account customers.

Major competitor activity may include changes to:	market share positioning with local businesses price quality volume of sales presentation or merchandising of products or services customer retention figures sales demographics.

Brand may encompass:	product brands company brands supplier brands register trade marks registered brands intellectual property.

Sales plan for a specific territory may take into account:	relevant business policy and procedures relevant legislation and statutory requirements types of products and services provided size, type and location of business business merchandise range characteristics of the specific products or services customer demographics customer confidence and expectations.

Sales strategies may vary with:	brand type marketing campaigns product or service territory promotional strategies and their duration, cycle, territory coverage and product or service focus.

Special events may include:	promotional campaigns recreational events, e.g. sporting events and public gatherings seasonal events, e.g. holidays

Promotional programs may include:	manufacturer product or service campaigns loyalty programs seasonal campaigns events sales discounts special displays gift merchandise and promotional materials staff uniforms, badges, hats, etc. advertising materials.

Merchandising plans may include:	promotional activities signage new products new range.

Displays may include:	window displays promotion sale new products new range exhibition displays displays for promotional photography.

Cooperative strategies with business customers may include:	joint promotions special events support pricing collaborative planning co-branding improved trading terms.

Reports on branded product for a territory may include information on:	competitor activities recalls product problems display disputes business customer requests end consumer complaints.

Recommendations may be given:	verbally in writing in groups individually.

NTISthis.com

Evidence Guide: SIRWSLS006A - Build sales of branded products

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

SIRWSLS006A - Build sales of branded products

Maximise sale of branded products in a territory.

Secure effective product positioning in business outlets.

Report on sale of branded products within a territory.

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

Instructions to Assessors

Teacher: ___________________________ Date: _