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Evidence Guide: SIRXECM002 - Prepare digital content

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SIRXECM002 - Prepare digital content

What evidence can you provide to prove your understanding of each of the following citeria?

Determine digital content needs.

  1. Determine organisational written and visual digital content needs.
  2. Access and review organisational templates and content style guides to inform content development and ensure content consistency.
  3. Identify platform functionality and limitations to inform content development.
  4. Determine use of content across internal and external platforms to inform content development and allow ease of use across multiple platforms.
  5. Access product and organisational information required for content development.
  6. Plan content development that aligns with organisational branding and marketing activity.
Determine organisational written and visual digital content needs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Access and review organisational templates and content style guides to inform content development and ensure content consistency.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify platform functionality and limitations to inform content development.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine use of content across internal and external platforms to inform content development and allow ease of use across multiple platforms.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Access product and organisational information required for content development.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan content development that aligns with organisational branding and marketing activity.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop written content.

  1. Develop written content that aligns with organisational style guide, branding and marketing activity.
  2. Produce accurate and detailed written content that aids customer browsing and purchasing.
  3. Use text styling that provides a clear hierarchy of content.
  4. Use copywriting techniques that encourage customer engagement.
  5. Plan and use keywords for search engine optimisation.
  6. Check for correct use of grammar and spelling and make any required amendments.
  7. Seek feedback from relevant personnel and make any required amendments to written content.
Develop written content that aligns with organisational style guide, branding and marketing activity.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Produce accurate and detailed written content that aids customer browsing and purchasing.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use text styling that provides a clear hierarchy of content.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use copywriting techniques that encourage customer engagement.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan and use keywords for search engine optimisation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Check for correct use of grammar and spelling and make any required amendments.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek feedback from relevant personnel and make any required amendments to written content.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop visual content.

  1. Source visual content that connects with the target market and aligns with organisational style guide, branding and marketing activity.
  2. Edit visual content to generate high quality and appealing visual content.
  3. Ensure visual content accurately represents products and services.
  4. Seek feedback from relevant personnel and make any required amendments to visual content.
Source visual content that connects with the target market and aligns with organisational style guide, branding and marketing activity.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Edit visual content to generate high quality and appealing visual content.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure visual content accurately represents products and services.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek feedback from relevant personnel and make any required amendments to visual content.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Upload digital content.

  1. Gain approval for written and visual content.
  2. Upload content to digital platforms using approved file extension scheme.
  3. Arrange content in a logical design for improved user experience.
  4. Ensure content is displayed in a visually appealing manner.
  5. Seek input of relevant personnel to ensure accuracy and relevance of written and visual content.
  6. View the content in closed contention mode, test on multiple devices, and make any required amendments.
  7. Archive content and ensure version control is applied to track content history.
  8. Ensure content is securely stored and backed up.
Gain approval for written and visual content.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Upload content to digital platforms using approved file extension scheme.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Arrange content in a logical design for improved user experience.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure content is displayed in a visually appealing manner.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek input of relevant personnel to ensure accuracy and relevance of written and visual content.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

View the content in closed contention mode, test on multiple devices, and make any required amendments.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Archive content and ensure version control is applied to track content history.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure content is securely stored and backed up.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCECRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine digital content needs.

1.1. Determine organisational written and visual digital content needs.

1.2. Access and review organisational templates and content style guides to inform content development and ensure content consistency.

1.3. Identify platform functionality and limitations to inform content development.

1.4. Determine use of content across internal and external platforms to inform content development and allow ease of use across multiple platforms.

1.5. Access product and organisational information required for content development.

1.6. Plan content development that aligns with organisational branding and marketing activity.

2. Develop written content.

2.1. Develop written content that aligns with organisational style guide, branding and marketing activity.

2.2. Produce accurate and detailed written content that aids customer browsing and purchasing.

2.3. Use text styling that provides a clear hierarchy of content.

2.4. Use copywriting techniques that encourage customer engagement.

2.5. Plan and use keywords for search engine optimisation.

2.6. Check for correct use of grammar and spelling and make any required amendments.

2.7. Seek feedback from relevant personnel and make any required amendments to written content.

3. Develop visual content.

3.1. Source visual content that connects with the target market and aligns with organisational style guide, branding and marketing activity.

3.2. Edit visual content to generate high quality and appealing visual content.

3.3. Ensure visual content accurately represents products and services.

3.4. Seek feedback from relevant personnel and make any required amendments to visual content.

4. Upload digital content.

4.1. Gain approval for written and visual content.

4.2. Upload content to digital platforms using approved file extension scheme.

4.3. Arrange content in a logical design for improved user experience.

4.4. Ensure content is displayed in a visually appealing manner.

4.5. Seek input of relevant personnel to ensure accuracy and relevance of written and visual content.

4.6. View the content in closed contention mode, test on multiple devices, and make any required amendments.

4.7. Archive content and ensure version control is applied to track content history.

4.8. Ensure content is securely stored and backed up.

Required Skills and Knowledge

ELEMENTS

PERFORMANCECRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine digital content needs.

1.1. Determine organisational written and visual digital content needs.

1.2. Access and review organisational templates and content style guides to inform content development and ensure content consistency.

1.3. Identify platform functionality and limitations to inform content development.

1.4. Determine use of content across internal and external platforms to inform content development and allow ease of use across multiple platforms.

1.5. Access product and organisational information required for content development.

1.6. Plan content development that aligns with organisational branding and marketing activity.

2. Develop written content.

2.1. Develop written content that aligns with organisational style guide, branding and marketing activity.

2.2. Produce accurate and detailed written content that aids customer browsing and purchasing.

2.3. Use text styling that provides a clear hierarchy of content.

2.4. Use copywriting techniques that encourage customer engagement.

2.5. Plan and use keywords for search engine optimisation.

2.6. Check for correct use of grammar and spelling and make any required amendments.

2.7. Seek feedback from relevant personnel and make any required amendments to written content.

3. Develop visual content.

3.1. Source visual content that connects with the target market and aligns with organisational style guide, branding and marketing activity.

3.2. Edit visual content to generate high quality and appealing visual content.

3.3. Ensure visual content accurately represents products and services.

3.4. Seek feedback from relevant personnel and make any required amendments to visual content.

4. Upload digital content.

4.1. Gain approval for written and visual content.

4.2. Upload content to digital platforms using approved file extension scheme.

4.3. Arrange content in a logical design for improved user experience.

4.4. Ensure content is displayed in a visually appealing manner.

4.5. Seek input of relevant personnel to ensure accuracy and relevance of written and visual content.

4.6. View the content in closed contention mode, test on multiple devices, and make any required amendments.

4.7. Archive content and ensure version control is applied to track content history.

4.8. Ensure content is securely stored and backed up.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

follow an organisational content style guide to develop the following types of written and visual content for use across two different digital platforms:

product descriptions

videos

still images

purchasing information

promotional content

develop the above written and digital content to:

meet platform functionality requirements

create target market appeal

achieve consistency with organisational branding and promotional activity

upload and test the above digital content on two different devices.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key legal and ethical considerations as related to digital content development:

Trade Practices Act

Privacy Act

role of digital content in an online environment

techniques for using digital content to:

engage customers

maximise sales

generate traffic

create brand and target market appeal

achieve consistency and alignment with organisational branding and promotional activity

current trends in digital content development and use

current software used to aid digital content development

site design and functionality and its relationship to digital content development

role of templates and style guides in digital content development

role and use of copywriting in digital content development

role and use of search engine optimisation in digital content development

techniques for creating written and visual online content relevant to different target markets

techniques to achieve:

clarity

ease of viewing and navigation

visual appeal

readability

use and features of:

keywords

styling

file schemes

information architecture and its relationship to digital content

tools and techniques for uploading and storing digital content.