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Evidence Guide: SIRXECM003 - Design an ecommerce site

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SIRXECM003 - Design an ecommerce site

What evidence can you provide to prove your understanding of each of the following citeria?

Determine ecommerce site requirements.

  1. Identify required features, capabilities and functionality of an ecommerce site.
  2. Identify best practice site design and use benchmarking to inform ecommerce site design.
  3. Identify opportunities for the integration of existing systems and procedures.
  4. Investigate design and technology options available to maximise site usability and functionality.
Identify required features, capabilities and functionality of an ecommerce site.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify best practice site design and use benchmarking to inform ecommerce site design.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify opportunities for the integration of existing systems and procedures.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Investigate design and technology options available to maximise site usability and functionality.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Design a user centred interface.

  1. Obtain and review organisational style guide to inform site design.
  2. Design site map and wire frame to create optimal user experience, functionality and product exposure.
  3. Select metadata that allows for search engine optimisation.
  4. Plan for ecommerce functionality and optimisation across multiple devices.
  5. Ensure consistency of design with organisational style requirements and make any required amendments.
  6. Seek feedback from relevant personnel and make amendments to site design based on feedback.
  7. Communicate site designs to web and content developers.
  8. Adjust designs based on recommendations from web and content developers.
Obtain and review organisational style guide to inform site design.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Design site map and wire frame to create optimal user experience, functionality and product exposure.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select metadata that allows for search engine optimisation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan for ecommerce functionality and optimisation across multiple devices.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure consistency of design with organisational style requirements and make any required amendments.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek feedback from relevant personnel and make amendments to site design based on feedback.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Communicate site designs to web and content developers.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Adjust designs based on recommendations from web and content developers.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review site usability.

  1. Test interface to ensure functionality across multiple devices and make adjustments to improve functionality.
  2. Review site navigation and usability and make adjustments to usability.
  3. Perform testing and amend written content based on results.
  4. Continuously monitor site usability and make any required updates.
Test interface to ensure functionality across multiple devices and make adjustments to improve functionality.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review site navigation and usability and make adjustments to usability.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Perform testing and amend written content based on results.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Continuously monitor site usability and make any required updates.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCECRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine ecommerce site requirements.

1.1. Identify required features, capabilities and functionality of an ecommerce site.

1.2. Identify best practice site design and use benchmarking to inform ecommerce site design.

1.3. Identify opportunities for the integration of existing systems and procedures.

1.4. Investigate design and technology options available to maximise site usability and functionality.

2. Design a user centred interface.

2.1. Obtain and review organisational style guide to inform site design.

2.2. Design site map and wire frame to create optimal user experience, functionality and product exposure.

2.3. Select metadata that allows for search engine optimisation.

2.4. Plan for ecommerce functionality and optimisation across multiple devices.

2.5. Ensure consistency of design with organisational style requirements and make any required amendments.

2.6. Seek feedback from relevant personnel and make amendments to site design based on feedback.

2.7. Communicate site designs to web and content developers.

2.8. Adjust designs based on recommendations from web and content developers.

3. Review site usability.

3.1. Test interface to ensure functionality across multiple devices and make adjustments to improve functionality.

3.2. Review site navigation and usability and make adjustments to usability.

3.3. Perform testing and amend written content based on results.

3.4. Continuously monitor site usability and make any required updates.

Required Skills and Knowledge

ELEMENTS

PERFORMANCECRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine ecommerce site requirements.

1.1. Identify required features, capabilities and functionality of an ecommerce site.

1.2. Identify best practice site design and use benchmarking to inform ecommerce site design.

1.3. Identify opportunities for the integration of existing systems and procedures.

1.4. Investigate design and technology options available to maximise site usability and functionality.

2. Design a user centred interface.

2.1. Obtain and review organisational style guide to inform site design.

2.2. Design site map and wire frame to create optimal user experience, functionality and product exposure.

2.3. Select metadata that allows for search engine optimisation.

2.4. Plan for ecommerce functionality and optimisation across multiple devices.

2.5. Ensure consistency of design with organisational style requirements and make any required amendments.

2.6. Seek feedback from relevant personnel and make amendments to site design based on feedback.

2.7. Communicate site designs to web and content developers.

2.8. Adjust designs based on recommendations from web and content developers.

3. Review site usability.

3.1. Test interface to ensure functionality across multiple devices and make adjustments to improve functionality.

3.2. Review site navigation and usability and make adjustments to usability.

3.3. Perform testing and amend written content based on results.

3.4. Continuously monitor site usability and make any required updates.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

document and design an interface for one ecommerce site that details:

site map

site architecture

wire frame

navigation

filtering

search functionality

shopping cart and payment gateways

optimisation across multiple devices

integration with existing systems and platforms

content requirements

branding requirements

communication and contact information

compliance with legal requirements

security requirements

platform capacity

undertake site testing to review and report on site functionality of one ecommerce site.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key aspects of ecommerce design:

site map

site architecture

wire frame

navigation

menu structure

filtering

optimisation across multiple devices

content requirements

search functionality

integration with social media and customer relationship management (CRM)

integration with existing systems

shopping cart and payment gateways

security considerations

retail and product branding requirements

communication aspects

legal requirements

customisation considerations

industry best practice in ecommerce design

types of testing and role in ecommerce design

common site development terminology related to ecommerce site design and usability

interface specifications for ecommerce and their role in improved site usability

customer buying preferences and how they impact site design

design features to achieve usability and functionality

site navigation structures and their features, benefits and limitations

factors impacting ease of operation of a site:

navigation

site download time

time to download files

link accuracy

search functionality

relationships between content and site design

importance and application of consistency in content styling and design

role of data analytics in informing website design

website customer purchase flows and their significance in ecommerce

methods for tracking and reporting on purchase flows

role of an organisational content style guide in designing ecommerce sites.