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Evidence Guide: SIRXMER405 - Manage store presentation and pricing

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SIRXMER405 - Manage store presentation and pricing

What evidence can you provide to prove your understanding of each of the following citeria?

Manage store merchandising.

  1. Define standards for visual presentations and displays and clearly communicate to all staff.
  2. Ensure store layout and presentation support market position and promote customer flow, according to store visual merchandising policies and plans.
  3. Develop and implement layout assessment checks and provide feedback to staff.
  4. Consult floor staff to assess customer response to space allocations.
Define standards for visual presentations and displays and clearly communicate to all staff.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Ensure store layout and presentation support market position and promote customer flow, according to store visual merchandising policies and plans.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop and implement layout assessment checks and provide feedback to staff.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Consult floor staff to assess customer response to space allocations.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Manage housekeeping.

  1. Develop and implement store policies and procedures in regard to store housekeeping and maintenance.
  2. Develop and manage rosters or schedules, ensuring store housekeeping standards are monitored and maintained.
  3. Initiate contingency plan in the event of merchandise or store presentation problems.
Develop and implement store policies and procedures in regard to store housekeeping and maintenance.

Completed
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Teacher:
Evidence:

 

 

 

 

 

 

 

Develop and manage rosters or schedules, ensuring store housekeeping standards are monitored and maintained.

Completed
Date:

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Evidence:

 

 

 

 

 

 

 

Initiate contingency plan in the event of merchandise or store presentation problems.

Completed
Date:

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Evidence:

 

 

 

 

 

 

 

Manage store pricing policies.

  1. Maintain store pricing according to organisation pricing policies and procedures in regard to pricing.
  2. Maintain accurate information on pricing trends and changes and communicate to relevant staff.
  3. Develop and implement procedures for pricing according to store policies and legislative requirements.
Maintain store pricing according to organisation pricing policies and procedures in regard to pricing.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Maintain accurate information on pricing trends and changes and communicate to relevant staff.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop and implement procedures for pricing according to store policies and legislative requirements.

Completed
Date:

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Evidence:

 

 

 

 

 

 

 

Plan and manage store promotions.

  1. Manage and implement store policies and procedures in regard to store promotional activities.
  2. Organise activities in line with anticipated or researched customer requirements.
  3. Manage promotions in order to achieve maximum customer impact.
  4. Negotiate arrangements with suppliers in regard to special promotional activities.
  5. Coordinate store activities to complement complex promotions of shopping centre or retail operation.
  6. Develop and implement assessment checks to measure effectiveness of promotions.
  7. Document and report on promotional activities.
Manage and implement store policies and procedures in regard to store promotional activities.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Organise activities in line with anticipated or researched customer requirements.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Manage promotions in order to achieve maximum customer impact.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Negotiate arrangements with suppliers in regard to special promotional activities.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Coordinate store activities to complement complex promotions of shopping centre or retail operation.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop and implement assessment checks to measure effectiveness of promotions.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Document and report on promotional activities.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

assesses layout and presentation of merchandise against store visual merchandising policies and procedures

assesses effectiveness of layout and presentation, according to sales targets and predetermined objectives

collaboratively plans, coordinates and implements advertising and promotional activities according to store policies and procedures

assesses and reports on effectiveness of advertising and promotions to staff and management according to store policies and procedures

collaboratively plans, coordinates and implements pricing activities, according to store policies and procedures

collaboratively plans, coordinates and implements housekeeping activities, according to store policies and procedures and WHS legislation, regulations and codes of practice.

Context of and specific resources for assessment

Assessment must ensure access to:

a real or simulated retail visual merchandising work environment

relevant documentation, such as:

store policy and procedures manuals

store merchandising plan

legislation and statutory requirements

WHS legislation, regulations and codes of practice

a work team.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of performance in the workplace

third-party reports from a supervisor

customer feedback

answers to questions about specific skills and knowledge.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Required Skills and Knowledge

Required skills

communication and interpersonal skills to:

ask questions to identify and confirm requirements

communicate store standards and expectations to staff

consult floor staff

negotiate arrangements with suppliers, through clear and direct communication

use and interpret non-verbal communication

use language and concepts appropriate to cultural differences

literacy skills to:

document results

prepare reports

prepare rosters

research, analyse and interpret a broad range of written material

planning and organising skills to develop rosters

team leadership skills to:

coordinate staff activities

develop and implement procedures

provide feedback on performance

Required knowledge

pricing procedures, including GST requirements

relevant industry codes of practice relating to managing store presentations and pricing

relevant legislation and statutory requirements relating to managing store presentations and pricing, including work health and safety (WHS)

principles and techniques in:

visual merchandising

project management

store policies and procedures in regard to:

advertising and promotions

customer demand and market trends

housekeeping for premises, fittings, fixtures and equipment

layout and presentation

pricing or marking down of goods, including risk assessment

product quality standards

range and availability of new products and services

store merchandise and service range

store merchandising plan

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the individual, accessibility of the item, and local industry and regional contexts) may also be included.

Visual merchandising policies and plans may include:

market research

pricing policy

seasonal lines

store image

store layout and space availability

target market.

Store housekeeping and maintenance may include:

equipment

fittings

fixtures

store premises.

Contingency plan may include:

blackout

breakages

break-in

flood, storm or cyclone

major spillages.

Organisation pricing policies and procedures may include:

end of season stock

goods close to use-by date

marking down of slow moving stock

pricing policies, including GST requirements

soiled or damaged goods.

Legislative requirements may include:

Australian consumer law and fair trading Acts.

Promotional activities may involve:

corporate or locally-based activities

dealing with advertising agencies and consultants

external and in-store activities.

Promotionsmay include:

advertising

catalogues

internet

newspapers

posters

radio or television

suppliers

website.

Assessment may include:

customer response

layout

visual impact.