Plan and build visual presentations for a range of merchandise categories Evidence Guide

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Evidence Guide: SIRXMER407 - Plan and build visual presentations for a range of merchandise categories

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

SIRXMER407 - Plan and build visual presentations for a range of merchandise categories

What evidence can you provide to prove your understanding of each of the following citeria?

Produce comprehensive working plans.

Identify relevant product categories in merchandising and presentation plans, according to store merchandising policy and image.
Produce photographic evidence of specific retail stores or spaces to be merchandised.
Develop plans, including presentation sketches, showing alternative developmental designs that support the photographic image where relevant.
Distinguish product placement, style and methods of presentation on working plans.

Identify relevant product categories in merchandising and presentation plans, according to store merchandising policy and image.

Completed
Date:

Teacher:

Evidence:

Produce photographic evidence of specific retail stores or spaces to be merchandised.

Completed
Date:

Teacher:

Evidence:

Develop plans, including presentation sketches, showing alternative developmental designs that support the photographic image where relevant.

Completed
Date:

Teacher:

Evidence:

Distinguish product placement, style and methods of presentation on working plans.

Completed
Date:

Teacher:

Evidence:

Produce colour blocked presentations of store interiors.

Develop colour blocked visuals of store interiors for wall fixture systems, floor racks and floor gondolas.
Ensure visuals include a rationale for arrangement decisions and reflect monitoring and evaluation of customer responses and sales results.

Develop colour blocked visuals of store interiors for wall fixture systems, floor racks and floor gondolas.

Completed
Date:

Teacher:

Evidence:

Ensure visuals include a rationale for arrangement decisions and reflect monitoring and evaluation of customer responses and sales results.

Completed
Date:

Teacher:

Evidence:

Produce strategically designed visual presentations for a range of merchandise categories.

Approach relevant store personnel for product for use in displays according to store procedures.
Produce rendered concept sketches for proposed visual presentations to industry clients or to meet store requirements.
Apply industry standard visual presentation techniques according to store visual merchandising policy and work health and safety requirements for displays.
Evaluate finished visual presentations in conjunction with relevant team members.

Approach relevant store personnel for product for use in displays according to store procedures.

Completed
Date:

Teacher:

Evidence:

Produce rendered concept sketches for proposed visual presentations to industry clients or to meet store requirements.

Completed
Date:

Teacher:

Evidence:

Apply industry standard visual presentation techniques according to store visual merchandising policy and work health and safety requirements for displays.

Completed
Date:

Teacher:

Evidence:

Evaluate finished visual presentations in conjunction with relevant team members.

Completed
Date:

Teacher:

Evidence:

Dress merchandisers.

Select and assemble male, female and child torso or bust, or abstract display forms according to the planned product presentation.
Dress and accessorise fashion merchandisers to store standard, considering different seasonal directions and styling points.

Select and assemble male, female and child torso or bust, or abstract display forms according to the planned product presentation.

Completed
Date:

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Evidence:

Dress and accessorise fashion merchandisers to store standard, considering different seasonal directions and styling points.

Completed
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Evidence:

Assessed

Teacher: ___________________________ Date: _

Signature: ________________________________________________

Comments:

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit	Evidence of the following is essential: produces comprehensive working plans on the presentation and merchandising of product categories, including colour blocked store interiors develops strategically designed and produced visual displays for a range of product categories develops individual visual displays, including examples of each of the following styles: basic classic contemporary designer lifestyle traditional.
Context of and specific resources for assessment	Assessment must ensure access to: a real or simulated retail visual merchandising work environment IT hardware and design software relevant documentation, such as: WHS requirements industry codes of practice store merchandising policies information on: products and services suppliers new display technology.
Method of assessment	A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: observation of performance in the workplace role play third-party reports from a supervisor a portfolio of personally developed visual merchandising presentation plans and photographs of completed in situ displays customer feedback answers to questions about specific skills and knowledge.
Guidance information for assessment	Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Required Skills and Knowledge

Required skills

analytical and decision-making skills to determine merchandise category presentation

artistic interpretation skills to:

colour block store interiors

display merchandise

produce illustrations

communication and interpersonal skills to:

ask questions to identify and confirm requirements

approach relevant store personnel for product for use in displays according to store procedures

evaluate finished visual presentations in conjunction with relevant team members through clear and direct communication

use and interpret non-verbal communication

use language and concepts appropriate to cultural differences

practical skills to follow safe work practices

Required knowledge

application of consumer demographics and psychographics

business’s target market and its impact on visual merchandising

characteristics and purpose of merchandising in both visual merchandising and retail operations

dealing with internal or external groups and individuals with regard to visual merchandising applications

lifestyle merchandising

relevant legislation and statutory requirements, including work health and safety (WHS)

role of merchandising in the retail industry

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the individual, accessibility of the item, and local industry and regional contexts) may also be included.
Product categories may include:	baby and toddler products books cameras, photographic equipment and services computer products and services electrical products fashion and accessories floor covering products and services food and liquor footwear products and services furniture products hair, beauty and cosmetics products hardware products and services jewellery music and audio products and services newsagency products and services soft furnishings, fabrics, manchester and haberdashery sporting products and services toys.
Style may include:	basic classic contemporary designer lifestyle traditional.
Visuals may include:	arrangement of colour ways folding of fashion garments price, size and style arrangement principles of balance and harmony stock arrangement according to price, size, colour and style stock placement on fixtures and racking.
Relevant store personnel may include:	floor staff logistics and store staff managers.
Work health and safety may include:	building safe display structures safe lifting safe use of tools and equipment.

NTISthis.com

Evidence Guide: SIRXMER407 - Plan and build visual presentations for a range of merchandise categories

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

SIRXMER407 - Plan and build visual presentations for a range of merchandise categories

Produce comprehensive working plans.

Produce colour blocked presentations of store interiors.

Produce strategically designed visual presentations for a range of merchandise categories.

Dress merchandisers.

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

Instructions to Assessors

Teacher: ___________________________ Date: _