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Evidence Guide: SIRXMPR001A - Profile a retail market

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SIRXMPR001A - Profile a retail market

What evidence can you provide to prove your understanding of each of the following citeria?

Review the image of the store.

  1. Analyse the components of the store image.
  2. Access and analyse relevant store documentation in relation to store image.
  3. Promote the store image in an appropriate manner.
Analyse the components of the store image.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Access and analyse relevant store documentation in relation to store image.

Completed
Date:

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Promote the store image in an appropriate manner.

Completed
Date:

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Research market demands for the store.

  1. Select an appropriate area for research of market demands.
  2. Use appropriate market research techniques according to store policy.
  3. Plan market research according to store policy and procedures.
  4. Collect, analyse and present data in an appropriate manner.
Select an appropriate area for research of market demands.

Completed
Date:

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Use appropriate market research techniques according to store policy.

Completed
Date:

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Plan market research according to store policy and procedures.

Completed
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Collect, analyse and present data in an appropriate manner.

Completed
Date:

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Profile the store's customers.

  1. Research the demography of the store's customers.
  2. Develop a demographic profile.
  3. Access information about changing trends and relate to customer demands.
Research the demography of the store's customers.

Completed
Date:

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Develop a demographic profile.

Completed
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Access information about changing trends and relate to customer demands.

Completed
Date:

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Implement methods to attract customers to store.

  1. Access and analyse information about the customer.
  2. Generate ideas to develop methods for attracting customers.
  3. Select and develop a suitable idea in collaboration with others in the organisation.
  4. Present and discuss the idea with relevant personnel.
  5. Evaluate the idea to ensure that it meets the requirements for the target customers.
Access and analyse information about the customer.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Generate ideas to develop methods for attracting customers.

Completed
Date:

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Select and develop a suitable idea in collaboration with others in the organisation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present and discuss the idea with relevant personnel.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate the idea to ensure that it meets the requirements for the target customers.

Completed
Date:

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Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

analyses components of the store image by accessing relevant store documentation

promotes the store image in an appropriate manner

researches market demands using appropriate market research techniques

accurately profiles store customers

generates ideas for attracting customers to store

selects and develops a suitable idea in collaboration with others

presents and discusses idea with supervisor

evaluates idea to ensure that it meets requirements for target customers

implements the idea according to store policies and budgetary requirements.

Context of and specific resources for assessment

Assessment must ensure access to:

a retail work environment

relevant documentation, such as:

store policy and procedures manuals

store documentation in relation to store image

market data.

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of the candidate in the workplace

third-party reports from a supervisor

case studies

research reports

written or verbal questioning to assess knowledge and understanding

review of portfolios of evidence and third-party workplace reports of on-the-job performance.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification.

Required Skills and Knowledge

This section describes the essential skills and knowledge and their level, required for this unit.

The following skills must be assessed as part of this unit:

interpersonal communication skills to:

carry out market research

generate ideas and discuss with relevant personnel through clear and direct communication

ask questions to identify and confirm requirements

use language and concepts appropriate to cultural differences

use and interpret non-verbal communication

literacy and numerical skills related to:

reading and understanding store policy and procedures

research

data analysis

generating reports

collaboration and teamwork.

The following knowledge must be assessed as part of this unit:

store policy and procedures in regard to:

accessing documentation

promoting store image

market research methods

evaluation methods

creative thinking techniques

techniques in interpersonal communication.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Components of the store image may include:

logo

products

services

layouts

displays

tickets

visual merchandising

promotional events and themes.

Store documentation may include:

sales reports

customer surveys

market research.

Appropriate areas for research may focus on:

location

consumer

product

brand

price

layout

advertising.

Market research techniques may include:

interviews

observations

surveys

questionnaires.

Store policy may relate to:

marketing

market research.

Data may include:

internal: customer orders, random surveys, complaints, returns

external: ABS statistics, books, newspaper reports, supplier information.

Customers may include:

new or repeat contacts

external and internal contacts

business customers or individuals

customers with routine or special requests

people from a range of social, cultural and ethnic backgrounds and with varying physical and mental abilities.

Demographic profile may include:

age

buying power

family structures

employment patterns

education levels

tourism

mobility

occupations

marital status

cultural and ethnic background

income levels

population size.

Changing trends may include:

tourism

immigration

technology

selling approaches

leisure time

environmental issues

discount operators

quality demands

advances in technology.

Customer demands may vary according to:

preference

health factors

age

cultural group

dietary issues

price.

Ideas may be generated using techniques such as:

product association

brainstorming

visualising

telling stories

creative writing

lateral thinking

mind mapping, drawings

using prompts.

Methods for attracting customers may include:

advertising

seasonal promotions

new product launches

public relations

publicity.

Relevant personnel may include:

team leader

supervisor

manager.

Methods used to evaluate ideas may include:

developing checklists

discussing the process with colleagues or supervisors

writing a report of the outcomes.