The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Establish wholesale customer requirements.
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Research existing and potential customers to establish demand. Completed |
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Determine and compare requirements for business customers and customers of those businesses. Completed |
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Devise and implement systems to receive, respond to and address customer feedback. Completed |
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Assess market research information against the aims and targets of the business plan. Completed |
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Record customer requirements and preferences in relation to business products or services and factor into marketing strategies. Completed |
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Develop marketing strategies.
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Devise marketing strategies to optimise sales and profit in line with: Completed |
Evidence:
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aim and targets of the business plan |
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Completed |
Evidence:
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customer requirements |
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Completed |
Evidence:
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benefits to business partners |
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Completed |
Evidence:
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market position |
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Completed |
Evidence:
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logistical capacity |
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Completed |
Evidence:
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capacity and resources of the business |
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Completed |
Evidence:
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forecasts relating to demand.
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Accurately complete segmentation, targeting and positioning of a product. Completed |
Evidence:
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Determine resource requirements for implementation of marketing plans. Completed |
Evidence:
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Accurately set cost of promotional activities to reach identified and potential customers. Completed |
Evidence:
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Accurately determine marketing mix. Completed |
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Determine promotional and distribution methods to reach the identified market segments. Completed |
Evidence:
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Implement marketing strategies.
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Implement marketing strategies aimed at improving the wholesale business's competitive position. Completed |
Evidence:
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Allocate business resources required to effectively implement marketing strategies. Completed |
Evidence:
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Coordinate internal and external personnel to implement marketing strategies. Completed |
Evidence:
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Monitor marketing strategies.
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Establish systems for regularly monitoring marketing activities and evaluating marketing strategies. Completed |
Evidence:
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Complete analysis of marketing strategies to ascertain emerging or changing business opportunities. Completed |
Evidence:
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Monitor achievement of performance targets for a marketing plan. Completed |
Evidence:
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Identify and address barriers to attainment of marketing strategy outcomes. Completed |
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Evaluate marketing strategies and customer satisfaction.
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Secure customer reaction to all aspects of the marketing mix to guide future marketing activities. Completed |
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Evaluate sales and service levels to determine opportunities for change and improve marketing activities to business or direct customers. Completed |
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Evaluate sales and marketing outcomes to guide future product and service development, change and improvement. Completed |
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Seek recommendations for improvement in performance in relation to specific marketing effort from staff and business customers. Completed |
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