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Evidence Guide: SIRXMPR004A - Market products

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SIRXMPR004A - Market products

What evidence can you provide to prove your understanding of each of the following citeria?

Establish wholesale customer requirements.

  1. Research existing and potential customers to establish demand.
  2. Determine and compare requirements for business customers and customers of those businesses.
  3. Devise and implement systems to receive, respond to and address customer feedback.
  4. Assess market research information against the aims and targets of the business plan.
  5. Record customer requirements and preferences in relation to business products or services and factor into marketing strategies.
Research existing and potential customers to establish demand.

Completed
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Determine and compare requirements for business customers and customers of those businesses.

Completed
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Devise and implement systems to receive, respond to and address customer feedback.

Completed
Date:

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Assess market research information against the aims and targets of the business plan.

Completed
Date:

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Record customer requirements and preferences in relation to business products or services and factor into marketing strategies.

Completed
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Develop marketing strategies.

  1. Devise marketing strategies to optimise sales and profit in line with:
Devise marketing strategies to optimise sales and profit in line with:

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aim and targets of the business plan

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customer requirements

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benefits to business partners

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market position

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logistical capacity

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capacity and resources of the business

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forecasts relating to demand.

  1. Accurately complete segmentation, targeting and positioning of a product.
  2. Determine resource requirements for implementation of marketing plans.
  3. Accurately set cost of promotional activities to reach identified and potential customers.
  4. Accurately determine marketing mix.
  5. Determine promotional and distribution methods to reach the identified market segments.
Accurately complete segmentation, targeting and positioning of a product.

Completed
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Determine resource requirements for implementation of marketing plans.

Completed
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Accurately set cost of promotional activities to reach identified and potential customers.

Completed
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Accurately determine marketing mix.

Completed
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Determine promotional and distribution methods to reach the identified market segments.

Completed
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Implement marketing strategies.

  1. Implement marketing strategies aimed at improving the wholesale business's competitive position.
  2. Allocate business resources required to effectively implement marketing strategies.
  3. Coordinate internal and external personnel to implement marketing strategies.
Implement marketing strategies aimed at improving the wholesale business's competitive position.

Completed
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Allocate business resources required to effectively implement marketing strategies.

Completed
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Coordinate internal and external personnel to implement marketing strategies.

Completed
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Monitor marketing strategies.

  1. Establish systems for regularly monitoring marketing activities and evaluating marketing strategies.
  2. Complete analysis of marketing strategies to ascertain emerging or changing business opportunities.
  3. Monitor achievement of performance targets for a marketing plan.
  4. Identify and address barriers to attainment of marketing strategy outcomes.
Establish systems for regularly monitoring marketing activities and evaluating marketing strategies.

Completed
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Complete analysis of marketing strategies to ascertain emerging or changing business opportunities.

Completed
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Monitor achievement of performance targets for a marketing plan.

Completed
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Identify and address barriers to attainment of marketing strategy outcomes.

Completed
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Evaluate marketing strategies and customer satisfaction.

  1. Secure customer reaction to all aspects of the marketing mix to guide future marketing activities.
  2. Evaluate sales and service levels to determine opportunities for change and improve marketing activities to business or direct customers.
  3. Evaluate sales and marketing outcomes to guide future product and service development, change and improvement.
  4. Seek recommendations for improvement in performance in relation to specific marketing effort from staff and business customers.
Secure customer reaction to all aspects of the marketing mix to guide future marketing activities.

Completed
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Evaluate sales and service levels to determine opportunities for change and improve marketing activities to business or direct customers.

Completed
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Evaluate sales and marketing outcomes to guide future product and service development, change and improvement.

Completed
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Seek recommendations for improvement in performance in relation to specific marketing effort from staff and business customers.

Completed
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Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

ability to map how marketing strategies affect purchasing, inventory management, logistics, distribution, and sale of products and services

completion of accurate customer profiles by product or service

development of effective marketing strategies based on existing data

accurate determination of market mix

implementation of marketing strategies to achieve targets

coordination and understanding of internal and external personnel implementing marketing strategy

maintenance of customer satisfaction

evaluation and review of marketing strategies to improve market share and profitability of specific products or services.

Context of and specific resources for assessment

Assessment must ensure access to:

a real or simulated work environment

relevant documentation, such as:

business policy and procedures manuals

product or service information

a market.

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of the candidate in the workplace

third-party reports from a supervisor

a detailed case study

written or verbal questioning to assess knowledge and understanding

review of portfolios of evidence and third-party workplace reports of on-the-job performance.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification.

Required Skills and Knowledge

This section describes the essential skills and knowledge and their level, required for this unit.

The following skills must be assessed as part of this unit:

interpersonal communication skills to:

coordinate personnel

seek feedback through clear and direct communication

ask questions to identify and confirm requirements

share information

give instructions

use language and concepts appropriate to cultural differences

use and interpret non-verbal communication:

literacy and numerical skills related to:

reading and understanding business policy and procedures

reading and interpreting a range of written documentation

recording data

data analysis

pricing

research skills

investigation of previous marketing campaigns and historical data

planning marketing strategy consistent with principles and practices of marketing

developing effective segmentation, targeting and positioning strategies for a specific product based on available information

developing and implementing marketing strategies and campaigns in an analytic and efficient manner.

The following knowledge must be assessed as part of this unit:

research methods

principles and practices of marketing, including:

product development cycle

price adjustment strategies

segmentation, targeting and positioning

business policy and procedures, in regard to:

marketing, sales, promotion and advertising

appropriate marketing strategies for a range of products and specific markets

planning integration of development and maintenance functions

logistics

determining customer needs, expectations and satisfaction levels

relevant legislation affecting marketing activities.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Customers may include:

new and existing customers

business customers

end customers

internal or external customers

people from a range of social, cultural and ethnic backgrounds and with varying physical and mental abilities

customers with routine or special needs.

Market research information may be:

electronic, e.g. database, intranet, virtual private network, ultranet, internet search

written, e.g. newspapers, annual reports, Australian Bureau of Statistics reports

visual media, e.g. videos, television news.

Elements of the business plan may include:

sales

marketing

purchasing and procurement

disposal

human resources

public relations

contingency

risk management

environmental impact.

Marketing strategies may vary according to:

product or service

business relationships

strategic imperative

sales strategy

promotional strategies and their duration, cycle, territory coverage and product or service focus demographics

economics

competition

social and cultural factors

political influences

legal factors

natural factors

technology.

Resource requirements may include:

people

materials

equipment and technology

budget

time.

Marketing mix may include:

promotions

product

price

place.

Monitoring marketing activities may include:

market control

market information

market planning

market structure

market share.

Evaluating marketing strategies may include:

location

product and service mix

packaging or presentation

quality factors (time, cost, variations)

access

continuity.

Marketing outcomes may be mapped or measured against:

key performance indicators

strategic objectives

market share

price

market and sales indicators

brand value

quality standards and criteria

performance benchmarks

milestones.