The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Set strategic marketing goals and performance indicators.
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Analyse suggestions for adjustments or changes to marketing goals. Completed |
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Develop strategic performance indicators to underpin marketing strategies by business unit or product area. Completed |
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Formulate marketing guidelines by business unit or product area. Completed |
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Differentiate market segments. Completed |
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Develop new market entry strategies by market segment as required. Completed |
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Collaboratively develop goals and performance indicators for a strategic marketing plan. Completed |
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Identify key result areas and set key performance indicators for relevant components of the strategic marketing plan. Completed |
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Determine resource requirements for a team to meet strategic marketing plan objectives or key performance indicators. Completed |
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Ensure final strategic marketing plan conforms to, and assists achievement of, business and strategic planning objectives and projections. Completed |
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Predict trends.
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Monitor markets and analyse data according to marketing and business plans. Completed |
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Prepare special market reports to agreed format, timing and level of detail. Completed |
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Model and analyse market trends. Completed |
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Anticipate market trends. Completed |
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Position products and services to gain sustainable market advantage.
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Develop market assessment measures to evaluate impact of forecasts on market demand. Completed |
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Analyse future forecasts of market demand. Completed |
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Analyse market position for the business in relation to major competitors. Completed |
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Evaluate strategies best suited to enhance market advantages, within a product or service area, with particular reference to supply continuity, product and service mix, distribution, quality factors (e.g. time, cost, and variations), access and brand recognition. Completed |
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Analyse potential competitors for the businesses' market position. Completed |
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Maximise planning and monitoring frameworks.
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Foster cooperation between different teams and operational areas to establish effective planning and monitoring frameworks for the marketing plan. Completed |
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Coordinate meetings and incorporate input from internal and external stakeholders into the strategic marketing plan. Completed |
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Set action plans and priorities for the strategic marketing plan. Completed |
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Ensure opportunities and processes exist for informed decisions and adjustments to be made to marketing budgets and targets. Completed |
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Manage development of the strategic marketing plan to meet the overall business planning cycle. Completed |
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Implement the strategic marketing plan.
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Develop policies and procedures for implementation and communication of strategic marketing plan. Completed |
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Establish and apply approval process for amendment and replacement of key performance indicators within the strategic marketing plan. Completed |
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Establish action planning processes and procedures. Completed |
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Establish mechanisms to monitor, report and evaluate attainment of key performance indicators and key result areas. Completed |
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Submit recommendations to improve information management, collection and analysis relating to strategic marketing plan implementation to relevant executive managers. Completed |
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