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Evidence Guide: SIRXPRO504 - Maximise product sales and market share

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SIRXPRO504 - Maximise product sales and market share

What evidence can you provide to prove your understanding of each of the following citeria?

Analyse retail or wholesale product and service performance.

  1. Review and analyse factors affecting category performance and identify potential for improvement.
  2. Analyse factors affecting range performance and identify potential for improvement.
  3. Analyse factors affecting product performance and identify potential for improvement.
Review and analyse factors affecting category performance and identify potential for improvement.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse factors affecting range performance and identify potential for improvement.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse factors affecting product performance and identify potential for improvement.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess retail or wholesale market position strategies.

  1. Determine placement of product or service in the marketplace.
  2. Review appropriateness of sales and marketing strategies given placement of product or service in marketplace, and identify potential for improvement.
Determine placement of product or service in the marketplace.

Completed
Date:

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Review appropriateness of sales and marketing strategies given placement of product or service in marketplace, and identify potential for improvement.

Completed
Date:

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Assess product and service promotion strategies.

  1. Review promotional strategies for products or services and identify potential for improvement.
  2. Report recommendations to improve promotional programs to relevant personnel.
Review promotional strategies for products or services and identify potential for improvement.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Report recommendations to improve promotional programs to relevant personnel.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop competitive pricing structures.

  1. Translate strategic guidelines for product or service price and performance into management benchmarks.
  2. Ensure that strategic targets for products or services support enterprise marketing guidelines.
Translate strategic guidelines for product or service price and performance into management benchmarks.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure that strategic targets for products or services support enterprise marketing guidelines.

Completed
Date:

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Implement retail or wholesale product and service plans.

  1. Analyse and identify market and individual customer needs.
  2. Promote, distribute and sell retail or wholesale products or services to achieve market and business targets.
  3. Achieve price, position and placement strategies for a retail or wholesale product or service.
Analyse and identify market and individual customer needs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promote, distribute and sell retail or wholesale products or services to achieve market and business targets.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Achieve price, position and placement strategies for a retail or wholesale product or service.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

determines market position of a product or service, and describes factors affecting market position

accesses and interprets enterprise strategic guidelines to develop competitive pricing strategies

describes factors affecting sales and market performance for a product or service to build market share over time

evaluates product or service performance across a range of category factors over time and reports recommendations to improve performance in agreed format.

Context of and specific resources for assessment

Assessment must ensure access to:

a retail work environment

relevant sources of product information

relevant documentation, such as:

policy and procedures manuals

sales reports

marketing guidelines

a range of products and services

a market.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of performance in the workplace

written or verbal questioning to assess knowledge and understanding

review of portfolios of evidence and third-party workplace reports of on-the-job performance.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Required Skills and Knowledge

Required skills

communication and interpersonal skills to:

ask questions to identify and confirm requirements

report recommendations through clear and direct communication

use and interpret non-verbal communication

use language and concepts appropriate to cultural differences

literacy and numeracy skills to:

access and interpret marketing and promotional information

analyse and evaluate information

generate reports

read a range of workplace documentation

initiative and enterprise skills to strategise, plan and prioritise

planning and organising skills to collect and organise information

Required knowledge

factors affecting product and service performance

work health and safety (WHS) requirements relating to job role

organisational marketing guidelines that inform the development of product and service plans

organisational scope of business, mission, values and goals

principles and techniques in analysis, assessment, development and implementation of ideas

processes for defining market and customer needs

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the individual, accessibility of the item, and local industry and regional contexts) may also be included.

Factors affecting category performance may include:

brand performance

competitors’ activities

growth

market share

partnerships

price

promotional activities

trends.

Sales and marketing strategies may vary according to:

merchandising and sales strategy

product or service

promotional strategies and their duration, cycle, territory coverage, and product or service focus

sales outcomes.

Promotional strategies may include consideration of:

planning times and cycles

promotion type, including:

events

seasonal promotions

new lines

new outlets

supply volume requirements

timing of promotion.

Reports may be delivered:

in groups

in writing

individually

verbally.

Relevant personnel may include:

business or area manager

colleague

external personnel with marketing expertise

supervisor

marketing personnel.

Market and individual customer needs may vary according to:

competition

demographics

economics

legal factors

natural factors

political influences

social and cultural factors

technology.

Market and business targets may be measured against:

brand value

key performance indicators

market and sales indicators

milestones

performance benchmarks

quality standards and criteria

strategic objectives, such as increased sustainability.