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Evidence Guide: SIRXSLS009A - Manage sales teams

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SIRXSLS009A - Manage sales teams

What evidence can you provide to prove your understanding of each of the following citeria?

Review sales team performance and procedures.

  1. Obtain reports from sales teams in relevant detail, format and at agreed times.
  2. Analyse and action sales team reports.
  3. Review sales team visit procedures.
  4. Determine sales team service procedures.
  5. Analyse sales, costs and profits by territory, sales team and customer group.
  6. Review performance using business procedures for assessing an individual's progress against performance indicators, career plans and development plans.
Obtain reports from sales teams in relevant detail, format and at agreed times.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Analyse and action sales team reports.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Review sales team visit procedures.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Determine sales team service procedures.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Analyse sales, costs and profits by territory, sales team and customer group.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Review performance using business procedures for assessing an individual's progress against performance indicators, career plans and development plans.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Manage sales team territory coverage.

  1. Analyse current business position in territory and communicate to sales teams.
  2. Ensure territory coverage plan delivers sales and service targets detailed for each territory.
  3. Devise sales structures within and across territories.
  4. Determine staff and resource requirements for territory coverage.
  5. Set service levels for territories.
  6. Allocate sales representatives to meet market needs.
  7. Conduct regular reviews of territory coverage plans (including staff levels, targets and frequency of visits).
  8. Communicate amendments and changes to territory coverage plans to relevant personnel.
Analyse current business position in territory and communicate to sales teams.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Ensure territory coverage plan delivers sales and service targets detailed for each territory.

Completed
Date:

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Evidence:

 

 

 

 

 

 

 

Devise sales structures within and across territories.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Determine staff and resource requirements for territory coverage.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Set service levels for territories.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Allocate sales representatives to meet market needs.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Conduct regular reviews of territory coverage plans (including staff levels, targets and frequency of visits).

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Communicate amendments and changes to territory coverage plans to relevant personnel.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Organise sales staff according to legislative obligations.

  1. Determine legislation and requirements affecting sales staff.
  2. Correctly describe provisions under industrial relations acts and legal requirements that affect day-to-day management of sales teams.
  3. Ensure management of sales teams complies with industrial relations requirements and business policy and procedures.
  4. Stimulate performance by using reward and compensation packages developed for sales teams.
Determine legislation and requirements affecting sales staff.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Correctly describe provisions under industrial relations acts and legal requirements that affect day-to-day management of sales teams.

Completed
Date:

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Evidence:

 

 

 

 

 

 

 

Ensure management of sales teams complies with industrial relations requirements and business policy and procedures.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Stimulate performance by using reward and compensation packages developed for sales teams.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Monitor product or service price and cost structures.

  1. Collect information on competitors' pricing.
  2. Report pricing activity to relevant personnel.
  3. Communicate adjustments or changes required to current price or performance objectives and projections to relevant personnel (in-company, suppliers and customers).
Collect information on competitors' pricing.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Report pricing activity to relevant personnel.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Communicate adjustments or changes required to current price or performance objectives and projections to relevant personnel (in-company, suppliers and customers).

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Monitor and reset sales team objectives.

  1. Set and review budgets and quotas for sales teams and individuals.
  2. Support and coordinate sales team meetings.
  3. Action outcomes from sales team meetings according to business policy and procedures.
  4. Conduct regular reviews to monitor implementation of sales team meetings outcomes.
  5. Report back to sales teams on actions completed.
  6. Review sales and pricing strategies to support revised sales and service objectives.
Set and review budgets and quotas for sales teams and individuals.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Support and coordinate sales team meetings.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Action outcomes from sales team meetings according to business policy and procedures.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Conduct regular reviews to monitor implementation of sales team meetings outcomes.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Report back to sales teams on actions completed.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Review sales and pricing strategies to support revised sales and service objectives.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The Evidence Guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Skills and Knowledge, the Range Statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

prepares action plans for sales teams based on achievable sales targets

manages sales team resources and requirements to budget

demonstrates ability to work with team leaders, staff and managers to achieve priority tasks and strategic responsibilities affecting sales teams

manages sales teams to achieve market, product or service, and territory targets in accordance with business policy and relevant legislation

reviews and reports on sales team activity and feedback

accurately and effectively communicates summary information from work outputs to senior and junior colleagues.

Context of and specific resources for assessment

Assessment must ensure access to:

a sales workplace environment

relevant documentation, such as:

policy and procedures manuals

sales and service delivery targets and plans

records of sales and service

legislation and statutory requirements

industry codes of practice

OHS legislation and codes of practice

sales teams.

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

observation of the candidate in the workplace

third-party reports from a supervisor

customer feedback

written or verbal questioning to assess knowledge and understanding

review of portfolios of evidence and third-party workplace reports of on-the-job performance.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.

Employability skills embedded in this unit should be assessed holistically in the context of the job role and with other relevant units that make up the skill set or qualification.

Required Skills and Knowledge

This section describes the essential skills and knowledge and their level, required for this unit.

The following skills must be assessed as part of this unit:

interpersonal communication skills to:

manage sales team territory coverage

communicate pricing activity and adjustment or changes to relevant personnel

support and coordinate meetings, including making presentations, through clear and direct communication

ask questions to identify and confirm requirements

share information

give instructions

use language and concepts appropriate to cultural differences

use and interpret non-verbal communication

numeracy skills in regard to:

interpreting and maintaining data

reviewing budgets and quotas

calculating costs and pricing arrangements

planning

leadership skills, including ability to supervise and delegate tasks to sales teams.

The following knowledge must be assessed as part of this unit:

principles and techniques in interpersonal communication

principles and techniques in leadership

group facilitation

relevant performance indicators and requirements within:

sales plans

promotional plans

marketing plans

business plans

strategic plans

existing staff and associated sales team resources

industrial and employee relations

principles and techniques in performance analysis and assessment

principles and techniques in strategic and procedural development and implementation

OHS aspects of job

relevant commercial law and legislation.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Sales team reports may contain information on:

purchase requests and orders

records of supplier performance

competitor activities

recalls

product problems

display disputes

business customer requests

end consumer complaints

sales contact history.

Sales teams may include:

full-time, part-time, casual or contract staff

people from a range of social, cultural and ethnic backgrounds

people with varying degrees of language and literacy levels.

Territory may be defined by:

size, type and location of customers

demographic parameters

territory size, location and geographic spread

account customers.

Customer groups may include:

new or repeat contacts

external and internal contacts

customers with routine or special requests

people from a range of social, cultural and ethnic backgrounds and with varying physical and mental abilities

end consumers

business customers.

Communication may include:

verbal

individuals or groups

formal or informal meetings

written correspondence, memos

email, fax, telephone.

Territory coverage plan may take into account:

relevant business policy and procedures

relevant legislation and statutory requirements

types of products and services provided

size, type and location of business

business merchandise range

characteristics of the specific products or services

customer demographics

customer confidence and expectations.

Resource requirements may include:

people

materials

equipment and technology

budget

time

training and development

relevant information.

Relevant personnel may include:

supervisor and manager

team members.

Legislation and requirements affecting sales staff may include:

equal employment opportunity (EEO)

Australian apprenticeships

disciplinary procedures

awards and agreements

wages and conditions

Trade Practices and Fair Trading Acts

environmental protection legislation

OHS requirements

transport, storage and handling of goods

pricing procedures, including GST requirements

privacy laws

sale of second-hand goods.

Business policy and procedures in relation to:

employee relations and staff development

sale of products and services

strategic planning and evaluation

pricing.

Reward and compensation packages may include:

positive feedback presentation to junior colleagues, peers and management

prizes

certificates

financial bonuses

sales commissions

positive reinforcement through articles on performance in newsletters.

Review of budgets and quotas for sales teams may be based on:

feedback

performance

forecasts.