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Evidence Guide: SIRXSTR001 - Develop an ecommerce strategy

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SIRXSTR001 - Develop an ecommerce strategy

What evidence can you provide to prove your understanding of each of the following citeria?

Determine ecommerce requirements.

  1. Determine organisational objectives and priorities for ecommerce operations.
  2. Consult with key personnel on current and future direction of the organisation and seek input into ecommerce strategy development.
  3. Identify ecommerce resourcing and budget availability.
  4. Review past ecommerce performance data to inform strategy development.
  5. Analyse internal and external operating environment, including competitive landscape, to inform strategy development.
  6. Research trends in ecommerce and use findings to influence strategy development.
  7. Research and analyse ecommerce technologies and solutions that meet organisational objectives and resourcing availability.
  8. Seek input from, relevant personnel to inform ecommerce strategy.
Determine organisational objectives and priorities for ecommerce operations.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consult with key personnel on current and future direction of the organisation and seek input into ecommerce strategy development.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify ecommerce resourcing and budget availability.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review past ecommerce performance data to inform strategy development.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse internal and external operating environment, including competitive landscape, to inform strategy development.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research trends in ecommerce and use findings to influence strategy development.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research and analyse ecommerce technologies and solutions that meet organisational objectives and resourcing availability.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Seek input from, relevant personnel to inform ecommerce strategy.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop ecommerce strategy.

  1. Select ecommerce operating platform that best meets organisational and budgetary requirements and confirm technical feasibility.
  2. Identify opportunities for the integration of existing systems and procedures and incorporate into strategy development.
  3. Plan content strategy to inform the development of digital content across digital platforms and create consistency with non-digital content use.
  4. Identify inventory logistics requirements and incorporate into strategy planning.
  5. Research, identify and select suitable payment solutions for integration into ecommerce operations.
  6. Complete security risk analysis to determine security requirements for protection of organisational and customer information and data.
  7. Identify potential risks and issues in ecommerce operations and document contingency plans accordingly.
  8. Establish key performance indicators and develop evaluation criteria.
  9. Establish data collection and analysis needs and required analytical tools.
  10. Determine flexibility of strategy and ensure strategy can react to environmental and technological changes.
  11. Develop and document an action plan detailing key activities, responsibilities and timeframes.
  12. Obtain input from relevant personnel and make adjustments to strategy based on feedback received.
  13. Finalise ecommerce strategy and gain approval as required.
Select ecommerce operating platform that best meets organisational and budgetary requirements and confirm technical feasibility.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify opportunities for the integration of existing systems and procedures and incorporate into strategy development.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan content strategy to inform the development of digital content across digital platforms and create consistency with non-digital content use.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify inventory logistics requirements and incorporate into strategy planning.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research, identify and select suitable payment solutions for integration into ecommerce operations.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Complete security risk analysis to determine security requirements for protection of organisational and customer information and data.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify potential risks and issues in ecommerce operations and document contingency plans accordingly.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish key performance indicators and develop evaluation criteria.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish data collection and analysis needs and required analytical tools.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine flexibility of strategy and ensure strategy can react to environmental and technological changes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and document an action plan detailing key activities, responsibilities and timeframes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Obtain input from relevant personnel and make adjustments to strategy based on feedback received.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Finalise ecommerce strategy and gain approval as required.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Review ecommerce strategy.

  1. Evaluate ecommerce performance against targets to determine any changes required.
  2. Continuously evaluate effectiveness of ecommerce design and useability, and implement changes based on data-supported analysis and decisions.
Evaluate ecommerce performance against targets to determine any changes required.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Continuously evaluate effectiveness of ecommerce design and useability, and implement changes based on data-supported analysis and decisions.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCECRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine ecommerce requirements.

1.1. Determine organisational objectives and priorities for ecommerce operations.

1.2. Consult with key personnel on current and future direction of the organisation and seek input into ecommerce strategy development.

1.3. Identify ecommerce resourcing and budget availability.

1.4. Review past ecommerce performance data to inform strategy development.

1.5. Analyse internal and external operating environment, including competitive landscape, to inform strategy development.

1.6. Research trends in ecommerce and use findings to influence strategy development.

1.7. Research and analyse ecommerce technologies and solutions that meet organisational objectives and resourcing availability.

1.8. Seek input from, relevant personnel to inform ecommerce strategy.

2. Develop ecommerce strategy.

2.1. Select ecommerce operating platform that best meets organisational and budgetary requirements and confirm technical feasibility.

2.2. Identify opportunities for the integration of existing systems and procedures and incorporate into strategy development.

2.3. Plan content strategy to inform the development of digital content across digital platforms and create consistency with non-digital content use.

2.4. Identify inventory logistics requirements and incorporate into strategy planning.

2.5. Research, identify and select suitable payment solutions for integration into ecommerce operations.

2.6. Complete security risk analysis to determine security requirements for protection of organisational and customer information and data.

2.7. Identify potential risks and issues in ecommerce operations and document contingency plans accordingly.

2.8. Establish key performance indicators and develop evaluation criteria.

2.9. Establish data collection and analysis needs and required analytical tools.

2.10. Determine flexibility of strategy and ensure strategy can react to environmental and technological changes.

2.11. Develop and document an action plan detailing key activities, responsibilities and timeframes.

2.12. Obtain input from relevant personnel and make adjustments to strategy based on feedback received.

2.13. Finalise ecommerce strategy and gain approval as required.

3. Review ecommerce strategy.

3.1. Evaluate ecommerce performance against targets to determine any changes required.

3.2. Continuously evaluate effectiveness of ecommerce design and useability, and implement changes based on data-supported analysis and decisions.

Required Skills and Knowledge

ELEMENTS

PERFORMANCECRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine ecommerce requirements.

1.1. Determine organisational objectives and priorities for ecommerce operations.

1.2. Consult with key personnel on current and future direction of the organisation and seek input into ecommerce strategy development.

1.3. Identify ecommerce resourcing and budget availability.

1.4. Review past ecommerce performance data to inform strategy development.

1.5. Analyse internal and external operating environment, including competitive landscape, to inform strategy development.

1.6. Research trends in ecommerce and use findings to influence strategy development.

1.7. Research and analyse ecommerce technologies and solutions that meet organisational objectives and resourcing availability.

1.8. Seek input from, relevant personnel to inform ecommerce strategy.

2. Develop ecommerce strategy.

2.1. Select ecommerce operating platform that best meets organisational and budgetary requirements and confirm technical feasibility.

2.2. Identify opportunities for the integration of existing systems and procedures and incorporate into strategy development.

2.3. Plan content strategy to inform the development of digital content across digital platforms and create consistency with non-digital content use.

2.4. Identify inventory logistics requirements and incorporate into strategy planning.

2.5. Research, identify and select suitable payment solutions for integration into ecommerce operations.

2.6. Complete security risk analysis to determine security requirements for protection of organisational and customer information and data.

2.7. Identify potential risks and issues in ecommerce operations and document contingency plans accordingly.

2.8. Establish key performance indicators and develop evaluation criteria.

2.9. Establish data collection and analysis needs and required analytical tools.

2.10. Determine flexibility of strategy and ensure strategy can react to environmental and technological changes.

2.11. Develop and document an action plan detailing key activities, responsibilities and timeframes.

2.12. Obtain input from relevant personnel and make adjustments to strategy based on feedback received.

2.13. Finalise ecommerce strategy and gain approval as required.

3. Review ecommerce strategy.

3.1. Evaluate ecommerce performance against targets to determine any changes required.

3.2. Continuously evaluate effectiveness of ecommerce design and useability, and implement changes based on data-supported analysis and decisions.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

identify organisational ecommerce objectives and document an ecommerce strategy that details:

strategy for:

integration

content

inventory and logistics

security

payment

data collection and analytics

action plan:

key activities

responsibilities

timeframes

risk management and contingency planning

performance indicators and evaluation criteria

ecommerce technologies and solutions that meet organisational objectives:

features

functionality

cost

use evaluation criteria to review the performance of an ecommerce strategy and make recommendations for future improvements.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key legal and ethical requirements and considerations as related to ecommerce strategy development:

Australian Consumer Law

copyright

privacy

codes of practice

security

purpose and key inclusions of an ecommerce strategy:

strategies for:

integration

content

inventory and logistics

security

payment

data collection and analytics

action plan

techniques for the following, as related to ecommerce strategy development:

risk management and contingency planning

developing performance indicators and evaluation criteria

optimising user experience

current trends in ecommerce related to:

payment

security

platforms

performance and user experience

integration

content

inventory and logistics

data collection and analysis

types of ecommerce platforms and solutions:

features

benefits

limitations

functionality

cost

key stakeholders involved in ecommerce strategy development and their role

common outsourcing as related to ecommerce

ecommerce architecture and how to achieve integration to create a total ecommerce solution.