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Evidence Guide: SISXIND004 - Analyse participation patterns

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

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SISXIND004 - Analyse participation patterns

What evidence can you provide to prove your understanding of each of the following citeria?

Interpret the market.

  1. Identify market segments for current industry service delivery.
  2. Identify and analyse participant attributes common to specific market segments for current industry service delivery.
  3. Access and interpret statistical analysis of market research.
Identify market segments for current industry service delivery.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and analyse participant attributes common to specific market segments for current industry service delivery.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Access and interpret statistical analysis of market research.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess participation levels and patterns.

  1. Identify major features of current industry service delivery.
  2. Identify and assess potential impact of internal and external influences on participation levels and patterns.
  3. Evaluate the scope for possible expansion of participation within specific market segments.
Identify major features of current industry service delivery.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and assess potential impact of internal and external influences on participation levels and patterns.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate the scope for possible expansion of participation within specific market segments.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Report on participation levels and patterns.

  1. Present outcomes of analysis to relevant personnel within the required timeframe.
  2. Recommend expansion opportunities relevant to organisation.
  3. Document outcomes and opportunities.
Present outcomes of analysis to relevant personnel within the required timeframe.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Recommend expansion opportunities relevant to organisation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document outcomes and opportunities.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Interpret the market.

  1. Identify market segments for current industry service delivery.
  2. Identify and analyse participant attributes common to specific market segments for current industry service delivery.
  3. Access and interpret statistical analysis of market research.
Identify market segments for current industry service delivery.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and analyse participant attributes common to specific market segments for current industry service delivery.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Access and interpret statistical analysis of market research.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess participation levels and patterns.

  1. Identify major features of current industry service delivery.
  2. Identify and assess potential impact of internal and external influences on participation levels and patterns.
  3. Evaluate the scope for possible expansion of participation within specific market segments.
Identify major features of current industry service delivery.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and assess potential impact of internal and external influences on participation levels and patterns.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate the scope for possible expansion of participation within specific market segments.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Report on participation levels and patterns.

  1. Present outcomes of analysis to relevant personnel within the required timeframe.
  2. Recommend expansion opportunities relevant to organisation.
  3. Document outcomes and opportunities.
Present outcomes of analysis to relevant personnel within the required timeframe.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Recommend expansion opportunities relevant to organisation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Document outcomes and opportunities.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Interpret the market.

1.1 Identify market segments for current industry service delivery.

1.2 Identify and analyse participant attributes common to specific market segments for current industry service delivery.

1.3 Access and interpret statistical analysis of market research.

2. Assess participation levels and patterns.

2.1 Identify major features of current industry service delivery.

2.2 Identify and assess potential impact of internal and external influences on participation levels and patterns.

2.3 Evaluate the scope for possible expansion of participation within specific market segments.

3. Report on participation levels and patterns.

3.1 Present outcomes of analysis to relevant personnel within the required timeframe.

3.2 Recommend expansion opportunities relevant to organisation.

3.3 Document outcomes and opportunities.

Required Skills and Knowledge

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Interpret the market.

1.1 Identify market segments for current industry service delivery.

1.2 Identify and analyse participant attributes common to specific market segments for current industry service delivery.

1.3 Access and interpret statistical analysis of market research.

2. Assess participation levels and patterns.

2.1 Identify major features of current industry service delivery.

2.2 Identify and assess potential impact of internal and external influences on participation levels and patterns.

2.3 Evaluate the scope for possible expansion of participation within specific market segments.

3. Report on participation levels and patterns.

3.1 Present outcomes of analysis to relevant personnel within the required timeframe.

3.2 Recommend expansion opportunities relevant to organisation.

3.3 Document outcomes and opportunities.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

review and evaluate market penetration of an organisation in at least three of the following market segments:

attitudes and values

culture

geography

lifestyle

employment status

socio-economic status

when completing the above, consider:

participation patterns and attributes in key market segments of the sport, recreation or fitness industry

trends of potential significance to the organisation

participant participation levels and patterns and potential impacts of:

internal influences

external influences

communicate observations and interpretations to colleagues and management

scope at least three potential opportunities, using well-researched information and appropriate resources, to increase participation and make at least three logical recommendations to colleagues and management.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

marketing principles to enable the identification of new and emerging markets and those not currently penetrated, with the aim of increasing participation

contemporary participation patterns in the sport, fitness and recreation industries and factors that impact on participation levels and patterns to enable market segments to be identified and analysed

dimensions and characteristics of leisure and its benefits for individuals and the community to enable understanding of client recreation needs

features of service delivery relevant to organisation:

variety and breadth of services

locations

qualified staff

equipment and facilities

actual or potential impact of internal influences on participation levels and patterns:

individual

lifestyle

social

actual or potential impact of external influences on participation levels and patterns:

leisure characteristics

competitive service provision from public sector, commercial sector and not-for-profit sector

economic developments

environmental trends

shifts in demographics, political landscape and geographical landscape

technological change

codes of practice

legislation relevant to the sport, fitness and recreation industries and organisational policies and procedures to enable collection and use of market research data

market research and analysis techniques and information sources

relevant information to research in market segments:

attitudes and values

culture

geography

lifestyle

employment status

socioeconomic status.