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Evidence Guide: SITEEVT012 - Develop event concepts

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SITEEVT012 - Develop event concepts

What evidence can you provide to prove your understanding of each of the following citeria?

Evaluate and explore needs and opportunities for events.

  1. Research and evaluate existing information that informs new concept development.
  2. Expand the potential of new ideas by exploring a diverse range of opportunities.
  3. Evaluate factors that impact event concept development.
  4. Develop preliminary ideas on innovative and different ways to address needs and opportunities, in consultation with relevant stakeholders.
Research and evaluate existing information that informs new concept development.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Expand the potential of new ideas by exploring a diverse range of opportunities.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Evaluate factors that impact event concept development.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop preliminary ideas on innovative and different ways to address needs and opportunities, in consultation with relevant stakeholders.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop a range of creative approaches to event concepts.

  1. Use creative thinking techniques to generate innovative and creative concepts.
  2. Challenge, test and experiment with different concepts as part of a collaborative process.
  3. Evaluate event concepts in terms of their suitability for the target audience or purpose, feasibility and commercial potential.
  4. Take account of regulatory, risk and sustainability considerations as concepts and ideas are developed.
  5. Evaluate and select strategies for achieving desired outcomes.
  6. Identify resources required to achieve desired outcomes.
  7. Present proposed concepts in an appropriate format.
Use creative thinking techniques to generate innovative and creative concepts.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Challenge, test and experiment with different concepts as part of a collaborative process.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Evaluate event concepts in terms of their suitability for the target audience or purpose, feasibility and commercial potential.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Take account of regulatory, risk and sustainability considerations as concepts and ideas are developed.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Evaluate and select strategies for achieving desired outcomes.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify resources required to achieve desired outcomes.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Present proposed concepts in an appropriate format.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Refine event concepts.

  1. Ensure concept development process is open to ongoing refinement and testing.
  2. Seek input and feedback on concepts from relevant stakeholders.
  3. Seek specialist advice on creative and technical aspects of proposals as required.
  4. Compare concepts with best practice examples of similar products, programs, processes or services.
  5. Use creative and practical criteria to determine advantages and disadvantages of different concepts.
  6. Evaluate constraints on the realisation of concepts.
  7. Refine proposals based on analysis and feedback.
Ensure concept development process is open to ongoing refinement and testing.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Seek input and feedback on concepts from relevant stakeholders.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Seek specialist advice on creative and technical aspects of proposals as required.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Compare concepts with best practice examples of similar products, programs, processes or services.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Use creative and practical criteria to determine advantages and disadvantages of different concepts.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Evaluate constraints on the realisation of concepts.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Refine proposals based on analysis and feedback.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Progress event concept to operational stage.

  1. Verify operational practicality and cohesiveness of the concept through consultation and analysis.
  2. Develop implementation specifications from refined concept.
  3. Present specifications to relevant parties for funding or approval.
  4. Facilitate effective planning and implementation through timely provision of concept information relevant to stakeholders.
  5. Reflect on methodology used to generate concepts and ideas, and note possible future improvements.
Verify operational practicality and cohesiveness of the concept through consultation and analysis.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop implementation specifications from refined concept.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Present specifications to relevant parties for funding or approval.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Facilitate effective planning and implementation through timely provision of concept information relevant to stakeholders.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Reflect on methodology used to generate concepts and ideas, and note possible future improvements.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Evaluate and explore needs and opportunities for events.

1.1.Research and evaluate existing information that informs new concept development.

1.2.Expand the potential of new ideas by exploring a diverse range of opportunities.

1.3.Evaluate factors that impact event concept development.

1.4.Develop preliminary ideas on innovative and different ways to address needs and opportunities, in consultation with relevant stakeholders.

2. Develop a range of creative approaches to event concepts.

2.1.Use creative thinking techniques to generate innovative and creative concepts.

2.2.Challenge, test and experiment with different concepts as part of a collaborative process.

2.3.Evaluate event concepts in terms of their suitability for the target audience or purpose, feasibility and commercial potential.

2.4.Take account of regulatory, risk and sustainability considerations as concepts and ideas are developed.

2.5.Evaluate and select strategies for achieving desired outcomes.

2.6.Identify resources required to achieve desired outcomes.

2.7.Present proposed concepts in an appropriate format.

3. Refine event concepts.

3.1.Ensure concept development process is open to ongoing refinement and testing.

3.2.Seek input and feedback on concepts from relevant stakeholders.

3.3.Seek specialist advice on creative and technical aspects of proposals as required.

3.4.Compare concepts with best practice examples of similar products, programs, processes or services.

3.5.Use creative and practical criteria to determine advantages and disadvantages of different concepts.

3.6.Evaluate constraints on the realisation of concepts.

3.7.Refine proposals based on analysis and feedback.

4. Progress event concept to operational stage.

4.1.Verify operational practicality and cohesiveness of the concept through consultation and analysis.

4.2.Develop implementation specifications from refined concept.

4.3.Present specifications to relevant parties for funding or approval.

4.4.Facilitate effective planning and implementation through timely provision of concept information relevant to stakeholders.

4.5.Reflect on methodology used to generate concepts and ideas, and note possible future improvements.

Required Skills and Knowledge

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Evaluate and explore needs and opportunities for events.

1.1.Research and evaluate existing information that informs new concept development.

1.2.Expand the potential of new ideas by exploring a diverse range of opportunities.

1.3.Evaluate factors that impact event concept development.

1.4.Develop preliminary ideas on innovative and different ways to address needs and opportunities, in consultation with relevant stakeholders.

2. Develop a range of creative approaches to event concepts.

2.1.Use creative thinking techniques to generate innovative and creative concepts.

2.2.Challenge, test and experiment with different concepts as part of a collaborative process.

2.3.Evaluate event concepts in terms of their suitability for the target audience or purpose, feasibility and commercial potential.

2.4.Take account of regulatory, risk and sustainability considerations as concepts and ideas are developed.

2.5.Evaluate and select strategies for achieving desired outcomes.

2.6.Identify resources required to achieve desired outcomes.

2.7.Present proposed concepts in an appropriate format.

3. Refine event concepts.

3.1.Ensure concept development process is open to ongoing refinement and testing.

3.2.Seek input and feedback on concepts from relevant stakeholders.

3.3.Seek specialist advice on creative and technical aspects of proposals as required.

3.4.Compare concepts with best practice examples of similar products, programs, processes or services.

3.5.Use creative and practical criteria to determine advantages and disadvantages of different concepts.

3.6.Evaluate constraints on the realisation of concepts.

3.7.Refine proposals based on analysis and feedback.

4. Progress event concept to operational stage.

4.1.Verify operational practicality and cohesiveness of the concept through consultation and analysis.

4.2.Develop implementation specifications from refined concept.

4.3.Present specifications to relevant parties for funding or approval.

4.4.Facilitate effective planning and implementation through timely provision of concept information relevant to stakeholders.

4.5.Reflect on methodology used to generate concepts and ideas, and note possible future improvements.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

develop preliminary event creative concept for two different events using information sources listed in the knowledge evidence

develop and evaluate approaches for each of the above preliminary event concepts, which address the following criteria:

cost-effectiveness

competing priorities

fit with:

creative aspirations

strategic direction of the organisation

target market needs

innovation

risk-benefit analysis

technical feasibility

prepare and present a proposal to stakeholders for one of the above event concepts, detailing creative and practical criteria of each proposed approach, and seek feedback and input to obtain agreement to proceed with further development and refinement of selected event concept approach

develop implementation specifications for the selected event concept which include:

briefs for work

concept specification

operational plan

resource breakdown

staging requirements.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

information sources that shape event concept development:

creative brief

event objectives

event parameters:

date, time and duration

size and scope

location

resourcing

market research

organisational vision

techniques for exploring, generating and testing creative ideas, and for translating these ideas into workable concepts:

challenging existing assumptions and preconceptions

considering change to the way things are done

exploring practice in a different industry context

investigating new technologies

making connections between seemingly unrelated activities

internal and external factors that affect event concept development:

market factors:

competitive environment

potential levels of participation and interest

media interest

operational considerations:

access

climate

regulatory requirements

risk

resource availability, constraints and potential:

human

physical

financial

sustainability

different options to consider when developing an event concept:

creative

promotional

technical

operational

key stakeholders for different event types.