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Evidence Guide: SITTPPD007A - Plan and develop culturally appropriate tourism operations

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SITTPPD007A - Plan and develop culturally appropriate tourism operations

What evidence can you provide to prove your understanding of each of the following citeria?

Plan for culturally appropriate tourism operations.

  1. Conduct a cost versus yield evaluation of establishing and operating the operation on an ongoing basis according to the local community's cultural considerations.
  2. Identify the full range of cultural issues at the commencement of the planning process.
  3. Consult individuals and communities about cultural issues that might affect the operation and how the operation might affect local community culture.
  4. Identify and analyse the economic and social impact on the communities.
  5. Identify the need for economic and social returns to local communities.
  6. Investigate and develop ways of managing and minimising negative tourism impact and maximising positive impact on the local culture.
  7. Develop strategies to balance cultural appropriateness and the economic viability of the operation.
  8. Base product development decisions on the information obtained in the evaluation and planning process, including the need for culturally appropriate operations.
Conduct a cost versus yield evaluation of establishing and operating the operation on an ongoing basis according to the local community's cultural considerations.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify the full range of cultural issues at the commencement of the planning process.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consult individuals and communities about cultural issues that might affect the operation and how the operation might affect local community culture.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and analyse the economic and social impact on the communities.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify the need for economic and social returns to local communities.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Investigate and develop ways of managing and minimising negative tourism impact and maximising positive impact on the local culture.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop strategies to balance cultural appropriateness and the economic viability of the operation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Base product development decisions on the information obtained in the evaluation and planning process, including the need for culturally appropriate operations.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop and implement culturally appropriate tourism operations.

  1. Develop codes of practice and procedures for all aspects of the operation and for customer use that ensure that respect for cultural values is shown.
  2. Conduct operations according to established codes of practice.
  3. Encourage operational participation of individuals from the appropriate culture.
  4. Ensure that all customer activities are culturally appropriate.
  5. Share information with customers that is culturally appropriate and accurate and avoids cultural stereotyping.
  6. Consider copyright and intellectual property issues when developing the operation.
  7. Educate colleagues about other cultures and societies during the development process.
  8. Encourage culturally appropriate behaviours in colleagues and customers through education.
  9. Promote the need for culturally appropriate behaviour throughout the organisation and with customers.
  10. Use promotional and other materials to inform colleagues and customers about cultural issues.
Develop codes of practice and procedures for all aspects of the operation and for customer use that ensure that respect for cultural values is shown.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Conduct operations according to established codes of practice.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Encourage operational participation of individuals from the appropriate culture.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure that all customer activities are culturally appropriate.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Share information with customers that is culturally appropriate and accurate and avoids cultural stereotyping.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consider copyright and intellectual property issues when developing the operation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Educate colleagues about other cultures and societies during the development process.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Encourage culturally appropriate behaviours in colleagues and customers through education.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Promote the need for culturally appropriate behaviour throughout the organisation and with customers.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Use promotional and other materials to inform colleagues and customers about cultural issues.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor operations.

  1. Continuously monitor the standard of operations to ensure culturally appropriate practices are maintained.
  2. Conduct regular consultation with individuals and local communities as appropriate in order to obtain feedback on the operation.
  3. Deal with operational issues promptly and consider changes to continuously improve organisation practices.
Continuously monitor the standard of operations to ensure culturally appropriate practices are maintained.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Conduct regular consultation with individuals and local communities as appropriate in order to obtain feedback on the operation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Deal with operational issues promptly and consider changes to continuously improve organisation practices.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

ability to strategically plan for, develop and operate a culturally appropriate operation and to monitor the delivery of the product to ensure ongoing culturally appropriate behaviour

ability to integrate culturally appropriate practices into the product development phase

ability to critically analyse all information that relates to the product development phase

knowledge of strategies to manage and minimise negative tourism impact and maximise positive impact on the local culture

project or work activities conducted over a commercially realistic period of time so that the planning, evaluation and monitoring aspects of the operations can be assessed.

Context of and specific resources for assessment

Assessment must ensure:

access to a fully equipped industry-realistic office environment using appropriate computers, printers, information programs and publications currently used in the tourism industry to facilitate the planning and product development processes involved

access to a destination where the culturally appropriate tourism operation would be established and operated or access to comprehensive and sufficient information about that destination, the local communities and culture to allow the candidate to plan for strategically, establish and operate a culturally appropriate tourism operation and to monitor any impact on the local culture

involvement and interaction with a group of people so that consultation can be achieved.

Methods of assessment

A range of assessment methods should be used to assess the practical skills and knowledge required to plan and develop culturally appropriate tourism operations. The following examples are appropriate for this unit:

review of a completed plan for the tourism operation, including analysis of all evaluations that have been conducted

review of codes of practice developed by the candidate

review of monitoring reports completed by the candidate and action plans for any required operational changes

project activities to plan and develop a culturally appropriate tourism operation in conjunction with industry

project activities to plan and develop a culturally appropriate tourism operation for a given destination, local community and culture

case studies to assess the candidate's ability to evaluate the development and operation of different tourism operations with differing culturally sensitive issues

case studies and projects to assess the candidate's ability to improve the cultural appropriateness of existing tourism operations

written and oral questioning or interview to test knowledge such as social, cultural and economic impacts of tourism, copyright and intellectual property issues, and strategies for the management of the impact of tourism on local communities and their culture

review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

SITTPPD001B Research, assess and develop tourism products

SITTPPD006B Plan and develop ecologically sustainable tourism operations

SITXFIN005A Prepare and monitor budgets.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.

Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.

Required Skills and Knowledge

This section describes the essential skills and knowledge and their level, required for this unit.

The following skills must be assessed as part of this unit:

high-level communication skills to conduct comprehensive and culturally appropriate consultation with local community stakeholders

critical thinking skills to facilitate rational and logical analysis of cost versus yield and other evaluations associated with planning the establishment of the tourism operation

high-level written literacy skills to develop comprehensive plans for culturally appropriate tourism operations, and operational and customer-focused codes of practice

numeracy skills to perform complex calculations in evaluating cost versus yield.

The following knowledge must be assessed as part of this unit:

general knowledge of the social, cultural and economic impact of tourism

cross-cultural awareness and in-depth understanding of the social, cultural and economic aspects of the local host community

in-depth knowledge of consultation and communication mechanisms commonly used by organisations and by the local host community

copyright and intellectual property issues associated with delivering information about local cultural issues

different ways in which organisations can foster culturally appropriate behaviour during product development and product delivery

ways of managing and minimising negative tourism impacts and maximising positive impacts on the local culture.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Cultural issues may include:

culturally appropriate activities

use of cultural information

access restrictions

use of appropriate staff

traditional and contemporary values and customs

cultural differences in styles of negotiation and communication.

Impact on the communities may be:

positive:

economic benefits to local community

improved local facilities

employment opportunities

cultural benefits

visitor education

greater understanding between host and visitor cultures

negative:

trivialisation of culture

effect on social structures

damage to culturally sensitive areas or sites.

Codes of practice and procedures may relate to:

involving appropriate people in both product development and delivery

developing formal or informal guidance on appropriate staff and customer behaviour in given situations

selecting appropriate staff for different situations

guidelines for language skill requirements

specific guidance on the use of culturally sensitive information

guidance for negotiating contracts in cross-cultural situations.