NTISthis.com

Evidence Guide: SITTPPD008 - Develop tourism products

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SITTPPD008 - Develop tourism products

What evidence can you provide to prove your understanding of each of the following citeria?

Research the market.

  1. Focus product research according to organisational objectives.
  2. Evaluate information sources for tourism, tourism market trends, and distribution and marketing networks.
  3. Consult with internal and external stakeholders.
  4. Analyse current market trends, needs, and product and service gaps.
  5. Identify product development opportunities and target markets, including opportunities for new and innovative approaches.
  6. Evaluate distribution and marketing networks that support proposed tourism product, including the use of new technologies.
Focus product research according to organisational objectives.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate information sources for tourism, tourism market trends, and distribution and marketing networks.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consult with internal and external stakeholders.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse current market trends, needs, and product and service gaps.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify product development opportunities and target markets, including opportunities for new and innovative approaches.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate distribution and marketing networks that support proposed tourism product, including the use of new technologies.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse issues relevant to product establishment.

  1. Identify and analyse product preferences and quality expectations of different consumer markets, including those with special needs.
  2. Identify and assess external issues that impact on establishing a product.
  3. Assess suitability of destinations for accessibility and availability of services for target markets.
  4. Assess organisational capacity to provide proposed product and identify additional resources required.
  5. Consider issues relating to product life cycle.
Identify and analyse product preferences and quality expectations of different consumer markets, including those with special needs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and assess external issues that impact on establishing a product.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess suitability of destinations for accessibility and availability of services for target markets.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess organisational capacity to provide proposed product and identify additional resources required.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consider issues relating to product life cycle.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine profitable selling price.

  1. Determine net delivery cost by identifying expenditure items.
  2. Identify organisations involved in the product distribution network and the commission or mark up structures that would apply.
  3. Incorporate distributor commissions or mark-ups, and determine required profit margin and mark-up for profit.
  4. Make reasonable cost adjustments to ensure price-competitive product.
  5. Estimate expected income and assess profitability and yield.
  6. Clearly and accurately document pricing structures.
Determine net delivery cost by identifying expenditure items.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify organisations involved in the product distribution network and the commission or mark up structures that would apply.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Incorporate distributor commissions or mark-ups, and determine required profit margin and mark-up for profit.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Make reasonable cost adjustments to ensure price-competitive product.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Estimate expected income and assess profitability and yield.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Clearly and accurately document pricing structures.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish the product.

  1. Create and implement product development plan that incorporates strategies and actions for marketing, communications and implementation.
  2. Communicate plan to relevant internal and external stakeholders.
  3. Where appropriate, test new products and services in marketplace prior to full implementation.
Create and implement product development plan that incorporates strategies and actions for marketing, communications and implementation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Communicate plan to relevant internal and external stakeholders.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Where appropriate, test new products and services in marketplace prior to full implementation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor and evaluate the success of the product.

  1. Monitor product development initiatives based on feedback and other business factors.
  2. Identify and action changes required in a timely manner and according to any contractual obligations.
  3. Communicate changes to relevant colleagues, customers and distributors.
Monitor product development initiatives based on feedback and other business factors.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and action changes required in a timely manner and according to any contractual obligations.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Communicate changes to relevant colleagues, customers and distributors.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research the market.

1.1.Focus product research according to organisational objectives.

1.2.Evaluate information sources for tourism, tourism market trends, and distribution and marketing networks.

1.3.Consult with internal and external stakeholders.

1.4.Analyse current market trends, needs, and product and service gaps.

1.5.Identify product development opportunities and target markets, including opportunities for new and innovative approaches.

1.6.Evaluate distribution and marketing networks that support proposed tourism product, including the use of new technologies.

2. Analyse issues relevant to product establishment.

2.1.Identify and analyse product preferences and quality expectations of different consumer markets, including those with special needs.

2.2.Identify and assess external issues that impact on establishing a product.

2.3.Assess suitability of destinations for accessibility and availability of services for target markets.

2.4.Assess organisational capacity to provide proposed product and identify additional resources required.

2.5.Consider issues relating to product life cycle.

3. Determine profitable selling price.

3.1.Determine net delivery cost by identifying expenditure items.

3.2.Identify organisations involved in the product distribution network and the commission or mark up structures that would apply.

3.3.Incorporate distributor commissions or mark-ups, and determine required profit margin and mark-up for profit.

3.4.Make reasonable cost adjustments to ensure price-competitive product.

3.5.Estimate expected income and assess profitability and yield.

3.6.Clearly and accurately document pricing structures.

4. Establish the product.

4.1.Create and implement product development plan that incorporates strategies and actions for marketing, communications and implementation.

4.2.Communicate plan to relevant internal and external stakeholders.

4.3.Where appropriate, test new products and services in marketplace prior to full implementation.

5. Monitor and evaluate the success of the product.

5.1.Monitor product development initiatives based on feedback and other business factors.

5.2.Identify and action changes required in a timely manner and according to any contractual obligations.

5.3.Communicate changes to relevant colleagues, customers and distributors.

Required Skills and Knowledge

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Research the market.

1.1.Focus product research according to organisational objectives.

1.2.Evaluate information sources for tourism, tourism market trends, and distribution and marketing networks.

1.3.Consult with internal and external stakeholders.

1.4.Analyse current market trends, needs, and product and service gaps.

1.5.Identify product development opportunities and target markets, including opportunities for new and innovative approaches.

1.6.Evaluate distribution and marketing networks that support proposed tourism product, including the use of new technologies.

2. Analyse issues relevant to product establishment.

2.1.Identify and analyse product preferences and quality expectations of different consumer markets, including those with special needs.

2.2.Identify and assess external issues that impact on establishing a product.

2.3.Assess suitability of destinations for accessibility and availability of services for target markets.

2.4.Assess organisational capacity to provide proposed product and identify additional resources required.

2.5.Consider issues relating to product life cycle.

3. Determine profitable selling price.

3.1.Determine net delivery cost by identifying expenditure items.

3.2.Identify organisations involved in the product distribution network and the commission or mark up structures that would apply.

3.3.Incorporate distributor commissions or mark-ups, and determine required profit margin and mark-up for profit.

3.4.Make reasonable cost adjustments to ensure price-competitive product.

3.5.Estimate expected income and assess profitability and yield.

3.6.Clearly and accurately document pricing structures.

4. Establish the product.

4.1.Create and implement product development plan that incorporates strategies and actions for marketing, communications and implementation.

4.2.Communicate plan to relevant internal and external stakeholders.

4.3.Where appropriate, test new products and services in marketplace prior to full implementation.

5. Monitor and evaluate the success of the product.

5.1.Monitor product development initiatives based on feedback and other business factors.

5.2.Identify and action changes required in a timely manner and according to any contractual obligations.

5.3.Communicate changes to relevant colleagues, customers and distributors.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

research, assess and develop a new product or service for a tourism operation, including:

analysing current industry, market and organisational information

gap analysis of current products or services

determining costs of delivery, distribution and commission structure and setting a profitable selling price for the new product or service

creating a product development plan

developing measures of success and return on investment for the new product or service.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

features and inclusions of a product development plan

tourism industry structures, interrelationships and networks

tourism industry information sources:

government bodies:

funding agencies

land management agencies

internet

local people

reports and research:

local, state, regional or national marketing plans

statistical data

public and private research bodies

tourism operators:

accommodation

destination marketing companies

tour operators

inbound tour operators

tour wholesalers

tourism organisations and associations

training agencies

distribution and marketing networks that support tourism products in the relevant context

key stakeholders in local, regional, state and national tourism organisations and the structures of these organisations at each level

current market trends, products and service styles that meet certain market requirements and quality expectations

current tourism product base for the proposed destination and market to be serviced

current and proposed products and services of competitors

features of the destination at which the product will be delivered

aspects of laws that impact on tourism operations and actions required of tourism operators:

consumer protection:

providing services as advertised

terms and conditions

refund requirements

cancellation fees

child sex tourism

legal liability insurance requirements and duty of care to customers

environmental protection:

licences

permits

accreditation

minimal impact practice

local community protection:

land ownership, management and access requirements

factors impacting organisational capacity to provide proposed product:

destination factors:

capacity to sustain tourism

impacts of potential product diversification for the business

profitability issues

resource constraints

skills requirements

sustainability:

economic

environmental

current credentials

legislative, accreditation, permit requirements

minimal impact issues

social and cultural

risk assessment and control requirements

financial operating costs in tourism organisations; desired profit margins and achievement of high yield in order to determine an appropriate selling price

expenditure items relevant to the development of tourism products:

capital costs and proportion attributed to the product

fixed costs

human resource costs

insurances

licensing and permit fees

marketing costs

operating costs attributed to operating the product

supply of component products and services

variable costs

industry commission and mark-up procedures and rates appropriate in the relevant industry context.