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Evidence Guide: SITTPPD010A - Develop and implement local or regional tourism plan

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SITTPPD010A - Develop and implement local or regional tourism plan

What evidence can you provide to prove your understanding of each of the following citeria?

Develop plans for local or regional tourism.

  1. Draft tourism plans within the context of the organisation's overall approach to tourism development within the region.
  2. Include an inventory of both tourism infrastructure and the carrying capacity of the region.
  3. Identify product and service gaps and the potential for future development, including use of emerging technologies.
  4. Draft plans to take account of the level of community and industry resources available to implement the plan.
  5. Consider impact on the community, including environmental, social, cultural and economic factors, and incorporate these into the planning process.
  6. Ensure development initiatives are both culturally and environmentally appropriate for the region.
  7. Conduct community consultation throughout the tourism planning process.
  8. Develop plans to include a clear strategic and tactical focus.
  9. Include scheduled course of action and evaluation methods.
  10. Submit plans to the appropriate authority for approval prior to implementation.
Draft tourism plans within the context of the organisation's overall approach to tourism development within the region.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Include an inventory of both tourism infrastructure and the carrying capacity of the region.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify product and service gaps and the potential for future development, including use of emerging technologies.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Draft plans to take account of the level of community and industry resources available to implement the plan.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consider impact on the community, including environmental, social, cultural and economic factors, and incorporate these into the planning process.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Ensure development initiatives are both culturally and environmentally appropriate for the region.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Conduct community consultation throughout the tourism planning process.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop plans to include a clear strategic and tactical focus.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Include scheduled course of action and evaluation methods.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Submit plans to the appropriate authority for approval prior to implementation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement local or regional tourism plans.

  1. Implement actions detailed in the plan according to schedule and contingencies.
  2. Consult and involve the community in tourism issues on an ongoing basis.
Implement actions detailed in the plan according to schedule and contingencies.

Completed
Date:

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Consult and involve the community in tourism issues on an ongoing basis.

Completed
Date:

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Monitor and evaluate plans.

  1. Monitor activities using the evaluation methods detailed in the plan on an ongoing basis to take account of progress towards objectives, evaluation of individual activities and need for changes to the plan.
  2. Submit required changes for consideration and approval by the appropriate authority.
  3. Implement and communicate agreed changes promptly.
Monitor activities using the evaluation methods detailed in the plan on an ongoing basis to take account of progress towards objectives, evaluation of individual activities and need for changes to the plan.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Submit required changes for consideration and approval by the appropriate authority.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement and communicate agreed changes promptly.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

detailed knowledge of the full range of issues that apply to the planning, development and administration of tourism for a local or regional area and the distribution and marketing of particular products

ability to develop, implement and monitor a tourism plan for a specific local or regional area

ability to apply the total planning process to the development of a specific local or regional tourism plan

ability to consult and communicate with the broad community and key stakeholders

project or work activities conducted over a commercially realistic period of time so that the planning, evaluation and monitoring aspects of developing and implementing the plan can be assessed.

Context of and specific resources for assessment

Assessment must ensure:

access to a fully equipped industry-realistic office environment using appropriate computers, communication technology, information programs and publications to facilitate the processes involved in developing and implementing a local or regional tourism plan

access to a local or regional area for which the plan would be developed and implemented or access to comprehensive and sufficient information about that local or regional area to allow the candidate to develop, implement and monitor a strategic tourism plan

access to current tourism industry data

involvement of community stakeholders so that consultation can be achieved.

Methods of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

project to develop, implement and monitor a tourism plan for a given local or regional area

project activities to develop, implement and monitor a tourism plan in conjunction with a local, regional, or state or territory tourism organisation

review of a completed tourism plan for a specific local or regional area

case studies to assess the candidate's ability to evaluate communities with differing social, cultural and economic structures and issues

case studies to assess the candidate's ability to evaluate local or regional areas with different tourism product bases, and distribution and marketing networks

written and oral questioning or interview to test knowledge such as distribution networks, strategic and tactical community communication processes, strategic planning techniques and practices and the structures of tourism management organisations

review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

SITTPPD002A Research tourism data

SITTPPD008A Develop host community awareness of tourism

SITTPPD009A Assess tourism opportunities for local communities

SITXMPR005A Develop and manage marketing strategies.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.

Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.

Required Skills and Knowledge

This section describes the essential skills and knowledge and their level, required for this unit.

The following skills must be assessed as part of this unit:

high-level communication skills to:

conduct comprehensive consultation with the broad community and key community stakeholders

facilitate information sessions, such as seminars and public meetings to elicit feedback and tactically present information

critical thinking skills to facilitate rational and logical analysis of input from the broad community and key stakeholders

high-level written literacy skills to develop both complex and plain English documents such as the overall plan, consultation questionnaires and information documents.

The following knowledge must be assessed as part of this unit:

in-depth knowledge of the main stakeholders in local, regional, state or territory, and national tourism organisations and the structures of these organisations at each level

in-depth understanding of the main stakeholders and the environmental, social, cultural and economic aspects of the particular local regional area

in-depth knowledge of current tourism operators and product base, and opportunities to extend these

the key features of environmentally or culturally sensitive areas in the local or regional area

in-depth knowledge of the distribution and marketing networks currently supporting the local or regional tourism product base, and opportunities to extend these

in-depth knowledge of strategic and tactical community communication processes

strategic planning techniques and practices.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Tourism infrastructure may include:

transport

accommodation

attractions

retail

visitor information services

tours

conference facilities.

Product and service gaps may relate to:

inability to service current demand

inappropriate operating practices for the current market place

opportunities for new products and services

assessment of region to meet current and future customer expectations.

Community and industry resources may relate to:

local government resources

local tourist associations or other industry bodies

preparedness of individual tourism operators to contribute to the plan

expertise of those likely to implement the plan

current market position of the destination

opportunities for sponsorship

opportunities for cooperative approaches

potential for state or federal assistance

local skill profile.

Impact on the community may include:

benefits:

economic benefits to local community

improved local facilities

employment opportunities

cultural benefits, including cultural preservation

visitor education

greater understanding between host and visitor cultures

costs:

trivialisation of culture

effect on social structures

damage to environmentally or culturally sensitive areas.

Community consultation may include:

conduct of seminars and public meetings to gain community input

formal and informal research activities within the local community

involvement of community representatives on planning steering committees

activities to gain community support for the planning process prior to commencement

publication and display of draft plans for community comment.