NTISthis.com

Evidence Guide: SITTPPD011 - Develop and implement local or regional tourism plan

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SITTPPD011 - Develop and implement local or regional tourism plan

What evidence can you provide to prove your understanding of each of the following citeria?

Conduct research to support tourism planning.

  1. Gather and analyse current internal and external business and market information.
  2. Evaluate and consult with others about overall approach to tourism development in the area.
  3. Research and develop an inventory of tourism infrastructure and carrying capacity of the area.
  4. Analyse product and service gaps and potential for future development and innovation.
  5. Analyse current skill profile and potential skills gaps in local labour force.
  6. Assess community impacts, including environmental, social, cultural and economic factors and opportunities.
  7. Conduct community consultations.
  8. Investigate community and industry resources available to implement the plan.
Gather and analyse current internal and external business and market information.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate and consult with others about overall approach to tourism development in the area.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research and develop an inventory of tourism infrastructure and carrying capacity of the area.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse product and service gaps and potential for future development and innovation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse current skill profile and potential skills gaps in local labour force.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess community impacts, including environmental, social, cultural and economic factors and opportunities.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Conduct community consultations.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Investigate community and industry resources available to implement the plan.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop tourism plan.

  1. Create plan that includes clear strategic and tactical focus, identifying priorities, responsibilities and timelines.
  2. Integrate financially-sound resource strategies and take advantage of new and emerging technologies.
  3. Propose administrative framework and systems capable of supporting the plan.
  4. Consult appropriate colleagues during planning process.
  5. Develop performance indicators, contingency plans and evaluation methods.
  6. Submit plan to appropriate authority for approval prior to implementation.
Create plan that includes clear strategic and tactical focus, identifying priorities, responsibilities and timelines.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Integrate financially-sound resource strategies and take advantage of new and emerging technologies.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Propose administrative framework and systems capable of supporting the plan.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consult appropriate colleagues during planning process.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop performance indicators, contingency plans and evaluation methods.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Submit plan to appropriate authority for approval prior to implementation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement and monitor tourism plan.

  1. Initiate an internal and external communications strategy.
  2. Implement and monitor actions according to schedule and contingencies.
  3. Develop progress and other reports according to organisational requirements.
  4. Involve community in tourism issues on an ongoing basis.
Initiate an internal and external communications strategy.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement and monitor actions according to schedule and contingencies.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop progress and other reports according to organisational requirements.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Involve community in tourism issues on an ongoing basis.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate tourism plans.

  1. Assess plan effectiveness using agreed evaluation methods and develop new or alternative approaches as required.
  2. Submit changes for consideration and approval by appropriate authority.
  3. Implement and communicate agreed changes.
Assess plan effectiveness using agreed evaluation methods and develop new or alternative approaches as required.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Submit changes for consideration and approval by appropriate authority.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement and communicate agreed changes.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Conduct research to support tourism planning.

1.1.Gather and analyse current internal and external business and market information.

1.2.Evaluate and consult with others about overall approach to tourism development in the area.

1.3.Research and develop an inventory of tourism infrastructure and carrying capacity of the area.

1.4.Analyse product and service gaps and potential for future development and innovation.

1.5.Analyse current skill profile and potential skills gaps in local labour force.

1.6.Assess community impacts, including environmental, social, cultural and economic factors and opportunities.

1.7.Conduct community consultations.

1.8.Investigate community and industry resources available to implement the plan.

2. Develop tourism plan.

2.1.Create plan that includes clear strategic and tactical focus, identifying priorities, responsibilities and timelines.

2.2.Integrate financially-sound resource strategies and take advantage of new and emerging technologies.

2.3.Propose administrative framework and systems capable of supporting the plan.

2.4.Consult appropriate colleagues during planning process.

2.5.Develop performance indicators, contingency plans and evaluation methods.

2.6.Submit plan to appropriate authority for approval prior to implementation.

3. Implement and monitor tourism plan.

3.1.Initiate an internal and external communications strategy.

3.2.Implement and monitor actions according to schedule and contingencies.

3.3.Develop progress and other reports according to organisational requirements.

3.4.Involve community in tourism issues on an ongoing basis.

4. Evaluate tourism plans.

4.1.Assess plan effectiveness using agreed evaluation methods and develop new or alternative approaches as required.

4.2.Submit changes for consideration and approval by appropriate authority.

4.3.Implement and communicate agreed changes.

Required Skills and Knowledge

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Conduct research to support tourism planning.

1.1.Gather and analyse current internal and external business and market information.

1.2.Evaluate and consult with others about overall approach to tourism development in the area.

1.3.Research and develop an inventory of tourism infrastructure and carrying capacity of the area.

1.4.Analyse product and service gaps and potential for future development and innovation.

1.5.Analyse current skill profile and potential skills gaps in local labour force.

1.6.Assess community impacts, including environmental, social, cultural and economic factors and opportunities.

1.7.Conduct community consultations.

1.8.Investigate community and industry resources available to implement the plan.

2. Develop tourism plan.

2.1.Create plan that includes clear strategic and tactical focus, identifying priorities, responsibilities and timelines.

2.2.Integrate financially-sound resource strategies and take advantage of new and emerging technologies.

2.3.Propose administrative framework and systems capable of supporting the plan.

2.4.Consult appropriate colleagues during planning process.

2.5.Develop performance indicators, contingency plans and evaluation methods.

2.6.Submit plan to appropriate authority for approval prior to implementation.

3. Implement and monitor tourism plan.

3.1.Initiate an internal and external communications strategy.

3.2.Implement and monitor actions according to schedule and contingencies.

3.3.Develop progress and other reports according to organisational requirements.

3.4.Involve community in tourism issues on an ongoing basis.

4. Evaluate tourism plans.

4.1.Assess plan effectiveness using agreed evaluation methods and develop new or alternative approaches as required.

4.2.Submit changes for consideration and approval by appropriate authority.

4.3.Implement and communicate agreed changes.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

develop a local or regional tourism plan that demonstrates the following:

understanding of key tourism issues in the local area or region

an effective planning process, including development of strategic responses to complex community and organisational issues

consultation and communication with diverse stakeholders

implement the strategic tourism plan and evaluate its success in the context of the overall operation of tourism in the area, using at least two of the following evaluation methods:

community feedback

industry feedback

marketing exposure achieved

research on business performance, such as research into attendance numbers, enquiry levels, occupancy levels, retail sales or tour sales.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

key stakeholders in local, regional, state or territory, and national tourism organisations and the structures of these organisations at each level

roles of key stakeholders in the tourism planning process

tourism infrastructure to be considered in tourism planning:

accommodation

attractions

conference facilities

retail

tours

transport

visitor information services

environmental, social, cultural and economic aspects of the area that impact planning:

current economic status and profile of tourism

community attitudes

features of environmentally or culturally sensitive areas

natural and man-made attractions

main industries, past and present

socio-economic factors

features of the area in relation to other areas, either nearby or with similar profiles

potential community impacts:

benefits:

cultural benefits and, cultural preservation

economic benefits to local community

employment opportunities

greater understanding between host and visitor cultures

improved local facilities

visitor education

costs:

damage to environmentally or culturally sensitive areas

effect on social structures

trivialisation of culture

current tourism operators and product base in the area, and opportunities to extend these

distribution and marketing networks currently supporting the tourism product base, and opportunities to extend these

market competitors and the main features of those areas and their tourism strategies

resource strategies relevant to plan, as specified in the performance evidence:

financial

human

physical

strategic planning methodologies, key stages and content requirements

community and industry resources for tourism plan implementation:

current market position

expertise of those likely to implement the plan

individual tourism operators who are prepared to contribute to the plan

local government resources

local skill profile

local tourist associations or other industry bodies

opportunities for cooperative approaches

opportunities for sponsorship

potential for state or federal assistance

community consultation approaches and, features, costs and benefits of:

media strategies

consultation formats

stakeholder engagement.