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Evidence Guide: SITTPPD502 - Assess tourism opportunities for local communities

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SITTPPD502 - Assess tourism opportunities for local communities

What evidence can you provide to prove your understanding of each of the following citeria?

Seek and analyse information about tourism opportunities.

  1. Select appropriate communication approaches and consult local community about potential involvement in tourism opportunities.
  2. Evaluate information sources for tourism, tourism market trends and distribution and marketing networks.
  3. Identify product and service gaps and evaluate the potential for future sustainable development.
  4. Proactively seek new and innovative approaches.
Select appropriate communication approaches and consult local community about potential involvement in tourism opportunities.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate information sources for tourism, tourism market trends and distribution and marketing networks.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify product and service gaps and evaluate the potential for future sustainable development.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Proactively seek new and innovative approaches.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Liaise with external stakeholders.

  1. Establish and maintain contacts with relevant people outside the community.
  2. Exchange information and advice with external stakeholders and seek specialist assistance as required.
  3. Consult external stakeholders on customer and tourism industry service and quality expectations.
  4. Obtain and evaluate information from other communities with experience in establishing and developing tourism products.
Establish and maintain contacts with relevant people outside the community.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Exchange information and advice with external stakeholders and seek specialist assistance as required.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consult external stakeholders on customer and tourism industry service and quality expectations.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Obtain and evaluate information from other communities with experience in establishing and developing tourism products.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse local community issues.

  1. Assess potential economic, social and environmental community impact.
  2. Evaluate currently available infrastructure and infrastructure development required to support delivery of tourism.
  3. Analyse current skill levels and need for training or specialist expertise.
  4. Assess potential conflicts between tourism and other community values.
Assess potential economic, social and environmental community impact.

Completed
Date:

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Evaluate currently available infrastructure and infrastructure development required to support delivery of tourism.

Completed
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Analyse current skill levels and need for training or specialist expertise.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess potential conflicts between tourism and other community values.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consult with the community.

  1. Conduct community consultations about opportunities and potential tourism developments.
  2. Provide relevant, current and accurate information to facilitate informed debate and decisions.
  3. Invite external individuals and organisations to talk to the community where appropriate.
Conduct community consultations about opportunities and potential tourism developments.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Provide relevant, current and accurate information to facilitate informed debate and decisions.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Invite external individuals and organisations to talk to the community where appropriate.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Make decisions about tourism opportunities.

  1. Make decisions about tourism opportunities based on analysis and consultation.
  2. Make decisions that reflect the wishes of the community.
  3. Integrate information collected into future planning of tourism activities.
Make decisions about tourism opportunities based on analysis and consultation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Make decisions that reflect the wishes of the community.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Integrate information collected into future planning of tourism activities.

Completed
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Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

assess tourism opportunities for a community and determine potential for success

research, analyse and provide information on the range of issues that relate to proposed tourism development within a community

consult with diverse stakeholders about tourism opportunities

demonstrate knowledge of the tourism industry, including structure and interrelationships, tourism industry networks, information sources, and distribution and marketing networks.

Context of and specific resources for assessment

Assessment must ensure use of:

a community for which tourism opportunities can be assessed

current tourism industry data and information sources

community stakeholders with whom the individual can consult.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

evaluation of a project conducted by the individual to assess and report on tourism opportunities for a given community

use of case studies to assess the individual’s ability to evaluate communities with different:

social, cultural and economic structures and issues

tourism product bases, and distribution and marketing networks

written or oral questioning to assess knowledge of tourism industry structure and interrelationships, distribution networks and community consultation processes

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, workplace and job role, for example:

SITTPPD501 Develop host community awareness of tourism

SITTPPD604 Develop and implement local or regional tourism plan.

Required Skills and Knowledge

Required skills

communication skills to manage consultation processes with diverse stakeholders on complex issues

critical thinking skills to evaluate and make strategic responses to complex information from multiple sources

initiative and enterprise skills to proactively seek new and innovative approaches

literacy skills to research varied and complex information about tourism

numeracy skills to work with cost estimates and research data about tourism

planning and organising skills to coordinate consultation and management processes

problem-solving skills to evaluate and respond to potentially conflicting views.

Required knowledge

cultural and economic impacts of tourism on local communities

tourism industry structure and interrelationships, networks and information sources

tourism distribution and marketing networks, especially those that would support any proposed tourism product

main stakeholders in local, regional, state or territory, and national tourism organisations and the structures of these organisations at each level

current market trends, products and service styles for relevant tourism products and services

current tourism product base for the particular community

key features of environmentally or culturally sensitive areas in the local or regional area

main community stakeholders, the infrastructure within the particular community, and social, cultural and economic aspects of the community

consultative and communication mechanisms commonly used by organisations and the local community.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Community may comprise:

extended families in urban or rural settings

groups with common cultural links and interests

individuals who identify with and are accepted by a particular group

residents in urban, regional or rural settings

traditional communities on ancestral lands.

Tourism opportunities may include:

accommodation development

attractions

community involvement in:

providing staff for external operations

training for the tourism industry

events

festivals

tour operations

tourism retailing operations

visits to the community by external tour operators.

Information sources may include:

communities with common interests

government bodies:

funding agencies

land management agencies

Internet

local people

reports and research:

local, state, regional or national marketing plans

statistical data

research bodies:

public

private

tourism operators:

accommodation

destination marketing companies

tour operators

inbound tour operators

tour wholesalers

tourism organisations and associations

training agencies.

Community impact may include:

benefits:

cultural, including cultural preservation

economic

employment opportunities

greater understanding between host and visitor cultures

improved local facilities

visitor education

costs:

damage to environmentally or culturally sensitive areas

effect on social structures

trivialisation of culture.

Community consultationsmay include:

community meetings

individual and small group consultations

presentations from specialist advisers

formal and informal community research

publication and display of information excerpts for community comment

social media activities.

Relevant, current and accurate information to be provided to the community may include:

community proposed tourism products

community capacity:

ability to successfully market proposed tourism products

ability to successfully deliver proposed tourism products

community impacts:

negative

positive

tourism industry and market information:

current market trends and needs

product and service gaps within the local area and region

service and quality expectations

distribution and marketing networks

information about other communities

recommendations, including any alternative product offerings for the community to consider.