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Evidence Guide: SITTPPD601 - Develop tourism products

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SITTPPD601 - Develop tourism products

What evidence can you provide to prove your understanding of each of the following citeria?

Research the market.

  1. Focus product research according to organisational objectives.
  2. Evaluate information sources for tourism, tourism market trends, and distribution and marketing networks.
  3. Consult with internal and external stakeholders.
  4. Analyse current market trends, needs, and product and service gaps.
  5. Identify product development opportunities and target markets, including opportunities for new and innovative approaches.
  6. Evaluate distribution and marketing networks that support proposed tourism product, including the use of new technologies.
Focus product research according to organisational objectives.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate information sources for tourism, tourism market trends, and distribution and marketing networks.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consult with internal and external stakeholders.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse current market trends, needs, and product and service gaps.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify product development opportunities and target markets, including opportunities for new and innovative approaches.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Evaluate distribution and marketing networks that support proposed tourism product, including the use of new technologies.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse issues relevant to product establishment.

  1. Identify and analyse product preferences and quality expectations of different consumer markets, including those with special needs.
  2. Identify and assess external issues that impact on establishing a product.
  3. Assess suitability of destinations for accessibility and availability of services for target markets.
  4. Assess organisation’s capacity to provide proposed product and identify additional resources required.
  5. Consider issues relating to product life cycle.
Identify and analyse product preferences and quality expectations of different consumer markets, including those with special needs.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and assess external issues that impact on establishing a product.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess suitability of destinations for accessibility and availability of services for target markets.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assess organisation’s capacity to provide proposed product and identify additional resources required.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consider issues relating to product life cycle.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Determine profitable selling price.

  1. Determine nett delivery cost by identifying expenditure items.
  2. Identify organisations involved in the product distribution network and the commission or mark up structures that would apply.
  3. Incorporate distributor commissions or mark ups, and determine required profit margin and mark up for profit.
  4. Make reasonable cost adjustments to ensure price competitive product.
  5. Estimate expected income and assess profitability and yield.
  6. Clearly and accurately document pricing structures.
Determine nett delivery cost by identifying expenditure items.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify organisations involved in the product distribution network and the commission or mark up structures that would apply.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Incorporate distributor commissions or mark ups, and determine required profit margin and mark up for profit.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Make reasonable cost adjustments to ensure price competitive product.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Estimate expected income and assess profitability and yield.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Clearly and accurately document pricing structures.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Establish the product.

  1. Create and implement product development plan that incorporates strategies and actions for marketing, communications and implementation.
  2. Communicate plan to relevant internal and external stakeholders.
  3. Where appropriate, test new products and services in marketplace prior to full implementation.
Create and implement product development plan that incorporates strategies and actions for marketing, communications and implementation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Communicate plan to relevant internal and external stakeholders.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Where appropriate, test new products and services in marketplace prior to full implementation.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Monitor and evaluate the success of the product.

  1. Monitor product development initiatives based on feedback and other business factors.
  2. Identify and action changes required in a timely manner and according to any contractual obligations.
  3. Communicate changes to relevant colleagues, customers and distributors.
Monitor product development initiatives based on feedback and other business factors.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and action changes required in a timely manner and according to any contractual obligations.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Communicate changes to relevant colleagues, customers and distributors.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

research, assess and develop tourism products for a tourism operation, including:

analysis of current industry, market and organisational information

setting of a profitable selling price

creation of a product development plan

demonstrate knowledge of the tourism industry, including structure and interrelationships, tourism industry networks, information sources and distribution and marketing networks.

Context of and specific resources for assessment

Assessment must ensure use of:

a real or simulated business operation for which tourism products can be developed

current information and communications technology

current tourism industry data and information sources about tourism market trends.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

evaluation of products, services or experiences developed by the individual to meet differing needs

evaluation of completed product costing and pricing structures for specific products

case studies to assess the individual’s ability to assess markets with differing product preferences and requirements

use of case studies to assess ability to evaluate tourism products and markets with different distribution and marketing networks

written or oral questioning to assess knowledge such as structure of the tourism industry, tourism industry interrelationships, distribution networks, markup and commission structures and legal requirements

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, workplace and job role, for example:

SITTPPD503 Research and analyse tourism data

SITTPPD602 Develop environmentally sustainable tourism operations

SITTPPD603 Develop culturally appropriate tourism operations

SITXMPR502 Develop and implement marketing strategies.

Required Skills and Knowledge

Required skills

communication skills to manage consultation processes with internal and external stakeholders

critical thinking skills to evaluate and develop strategic responses to complex marketing and business information

initiative and enterprise skills to recognise or proactively seek new and innovative product opportunities

literacy skills to:

interpret complex tourism research documents that relate to tourism trends, market statistics, information on market preferences and requirements

numeracy skills to:

complete complex budgetary costings

calculate a range of different commission and markup structures

assess the profitability of various product options

planning and organising skills to coordinate implementation aspects of product development

problem-solving skills to make strategic responses to product development challenges

technology skills to work with current tourism management and marketing systems.

Required knowledge

features and inclusions of a product development plan

tourism industry structures, interrelationships, networks and information sources

distribution and marketing networks that support tourism products in the relevant context

key stakeholders in local, regional, state and national tourism organisations and the structures of these organisations at each level

current market trends, products and service styles that meet certain market requirements, including quality expectations

current tourism product base for the proposed destination and market to be serviced

competitors’ current and proposed products and services

features of the destination at which the product will be delivered

aspects of laws that impact on tourism operations and actions required of tourism operators, including:

consumer protection:

providing services as advertised

terms and conditions

refund requirements

cancellation fees

child sex tourism

legal liability insurance requirements and duty of care to customers

environmental protection:

licences

permits

accreditation

minimal impact practice

local community protection:

land ownership, management and access requirements

financial operating costs in tourism organisations, desired profit margins and achievement of high yield in order to determine an appropriate selling price

industry commission and markup procedures and rates appropriate in the relevant industry context.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Product may have single or multiple components, and may include:

accommodation

activities of any type

attractions, both natural and built

catering

cruises

events:

business and corporate

entertainment and leisure

exhibitions, expositions and fairs

festivals

fundraising

government and civic

marketing

meetings and conventions

social

sports

tours:

brochured

day

extended

group

incentives

individual

optional

series

transport:

air

rail

bus or coach

shipping

transfers.

Information sources may include:

government bodies:

funding agencies

land management agencies

internet

local people

reports and research:

local, state, regional or national marketing plans

statistical data

research bodies:

public

private

tourism operators:

accommodation

destination marketing companies

tour operators

inbound tour operators

tour wholesalers

tourism organisations and associations

training agencies.

Product and service gapsmay include:

gaps in existing product range

markets for which level of demand is not being met

markets not currently serviced by any competitor or potential competitor.

Organisation’s capacity to provide proposed productmay involve consideration of:

destination factors:

capacity to sustain tourism

impacts of potential product diversification for the business

profitability issues

resource constraints

skills requirements

sustainability:

economic

environmental:

current credentials

legislative, accreditation, permit requirements

minimal impact issues

social and cultural

risk assessment and control requirements.

Expenditure itemsmay include:

capital costs and proportion attributed to the product

fixed costs

human resource costs

insurances

licensing and permit fees

marketing costs

operating costs attributed to operating the product

supply of component products and services

variable costs.