The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Prepare to use social media.
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Review organisational social media requirements and related policies and procedures. Completed |
Evidence:
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Identify and confirm availability of resources required to comply with organisational objectives. Completed |
Evidence:
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Confirm understanding of terms of use and policies for social media tools and platforms. Completed |
Evidence:
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Prepare content for use on social media.
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Source information and content from internal and external sources. Completed |
Evidence:
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Develop content in line with target audience, brand culture and social media plan. Completed |
Evidence:
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Source and use campaigns, promotions and community events that align with social media plan. Completed |
Evidence:
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Use social media to enhance customer engagement.
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Adhere to legal and ethical practices for use of social media according to social media plan. Completed |
Evidence:
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Track social media activity using monitoring tools. Completed |
Evidence:
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Respond to customers in a timely manner and direct them to relevant information as required. Completed |
Evidence:
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Respond to negativity and complaints promptly and within scope of own role, using crisis management processes, policies and standard approved responses. Completed |
Evidence:
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Identify potential incidents or points of conflict and escalate to relevant personnel as required. Completed |
Evidence:
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Identify opportunities to improve individual customer experience. Completed |
Evidence:
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Market and promote a business.
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Curate and post content according to social media plan and content calendar. Completed |
Evidence:
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Create opportunities to attract and promote user-generated content. Completed |
Evidence:
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Monitor organisational metrics according to social media plan and report to relevant personnel. Completed |
Evidence:
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Recommend improvements to marketing and promotion through social media engagement to relevant personnel. Completed |
Evidence:
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