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Evidence Guide: SITXICT401 - Build and launch a small business website

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SITXICT401 - Build and launch a small business website

What evidence can you provide to prove your understanding of each of the following citeria?

Plan website structure.

  1. Develop website style and structure to suit business purpose and intended target audience.
  2. Identify and include appropriate features and capabilities in website structure.
  3. Determine layout and navigation requirements for appearance, readability, links and ease of operation.
  4. Ensure maximum site accessibility.
  5. Clearly document structure to facilitate efficient development.
  6. Develop and integrate appropriate interactive forms into website structure to capture customer data.
  7. Select authoring tools and software based on website requirements.
  8. Identify and integrate website security requirements.
Develop website style and structure to suit business purpose and intended target audience.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify and include appropriate features and capabilities in website structure.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Determine layout and navigation requirements for appearance, readability, links and ease of operation.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Ensure maximum site accessibility.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Clearly document structure to facilitate efficient development.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop and integrate appropriate interactive forms into website structure to capture customer data.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Select authoring tools and software based on website requirements.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify and integrate website security requirements.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop website content.

  1. Select and use business information to create website content.
  2. Define information for inclusion in interactive forms based on purpose of the form.
  3. Adapt information for inclusion to ensure site is clear, scannable and readable.
  4. Use language, style and tone suited to business image and intended target audience.
  5. Integrate content features according to website structure.
  6. Check content for accuracy, currency and relevance.
Select and use business information to create website content.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Define information for inclusion in interactive forms based on purpose of the form.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Adapt information for inclusion to ensure site is clear, scannable and readable.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Use language, style and tone suited to business image and intended target audience.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Integrate content features according to website structure.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Check content for accuracy, currency and relevance.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Create website pages.

  1. Create plan for website pages and active links to meet layout and navigation requirements.
  2. Select page titles and key words that reflect business purpose and website content, and to assist access via search engines.
  3. Improve page presentation by adding features.
  4. Develop linked web pages according to website plan, ensuring links are clearly named and unambiguous.
  5. Use appropriate techniques to create interactive forms.
  6. Create pages consistent with site design specifications.
Create plan for website pages and active links to meet layout and navigation requirements.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Select page titles and key words that reflect business purpose and website content, and to assist access via search engines.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Improve page presentation by adding features.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop linked web pages according to website plan, ensuring links are clearly named and unambiguous.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Use appropriate techniques to create interactive forms.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Create pages consistent with site design specifications.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Select and use a web hosting service.

  1. Identify sources of information on web hosting options.
  2. Evaluate and select web hosting services according to business and technical requirements.
  3. Upload files to selected web hosting service according to technical requirements and business agreements.
Identify sources of information on web hosting options.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Evaluate and select web hosting services according to business and technical requirements.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Upload files to selected web hosting service according to technical requirements and business agreements.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Test and critically evaluate website.

  1. Test website functions, processes and navigation to confirm operational status, appearance, accuracy and ease of operation.
  2. Evaluate effectiveness of interactive forms to ensure that required sales data is collected for business.
  3. Evaluate website according to business website strategy to ensure it projects a business image suited to the e business model.
  4. Identify problems, develop a range of strategies to solve them and select appropriate and sustainable solutions.
Test website functions, processes and navigation to confirm operational status, appearance, accuracy and ease of operation.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Evaluate effectiveness of interactive forms to ensure that required sales data is collected for business.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Evaluate website according to business website strategy to ensure it projects a business image suited to the e business model.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify problems, develop a range of strategies to solve them and select appropriate and sustainable solutions.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

build a website to meet a business need through the integration and application of appropriate business and technical skills

demonstrate knowledge of the key features and functions to be incorporated into a business website.

Context of and specific resources for assessment

Assessment must ensure use of:

a real or simulated operation, product or service for which the individual can build and launch a website

current information and communications technology, including software and authoring tools.

Method of assessment

A range of assessment methods should be used to assess the practical skills and knowledge required to build and launch a website. The following examples are appropriate for this unit:

evaluation of a website developed by the individual through testing of the site against key criteria

oral or written questioning to assess knowledge of functions, features, security requirements, Internet service provider (ISP) services and website design requirements

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, workplace and job role, for example:

BSBEBUS507A Manage the business aspects of a website

BSBEBUS604A Develop a business website strategy.

Required Skills and Knowledge

Required skills

critical thinking skills to evaluate potentially complex business and technical information

literacy skills to:

read and interpret a wide range of sometime complex information on unfamiliar topics

develop written and visual website content

numeracy skills to work with numerical features of authoring tools

planning and organising skills to coordinate multiple elements involved in developing a business website

problem-solving skills to identify and respond to technical website challenges at a non-specialist level

technology skills to use the features of commercially available authoring tools.

Required knowledge

current ebusiness environment for a particular business context

different services and operation systems used by Internet service providers

general principles of website architecture and design

role of a website in the marketing mix and ways in which the marketing effectiveness of a website can be enhanced

key features of a marketingoriented website

features of browsers, search engines and web crawlers, including how these impact on website design, decisions and metatags

relationships between content and site design

techniques for using colour and enhancing text within a website

techniques for manipulation of digital images and graphics, including insertion into a website

functions and features of microcontent elements, such as headings, highlighted words and hyperlink text

underlying impact of Hypertext Markup Language (HTML) and cascading style sheets on site design

features and uses of frames, forms and tables within a website

privacy issues, codes of practice and legislative requirements in relation to website development, including:

Organisation for Economic Cooperation and Development (OECD) Guidelines for Consumer Protection in the Context of Electronic Commerce

World Wide Web Consortium (W3C) guidelines

copyright laws

defamation laws

privacy legislation and confidentiality requirements

intellectual property considerations

legal and regulatory policies affecting ebusiness.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Website features and capabilitiesmay involve:

active links

authentication facility or link

colour, sound, video, images and graphics

customer service requirements

cut down versions of web pages in Wireless Markup Language (WML) for access by Wireless Application Protocol (WAP) telephones

downloadable files

electronic payment facilities

facility of user feedback on content and operation of website

legal requirements

marketing features

navigation buttons

privacy and confidentiality requirements

search facility

security requirements

shopping cart facilities

text and tags in HTML

thumbnails.

Ease of operation may include:

navigation

download time

time to download files.

Authoring tools and software may include a wide range of text editors and commercial applications, such as:

Adobe Photoshop

Dreamweaver

FrontPage

Notepad

WordPad.

Security requirements may include:

limited downloading of images or image encoding

limited viewing of rates

password protection

payment mechanisms.

Content features may include:

business history and profile

catalogues and brochures

client testimonials

Frequently Asked Questions (FAQs)

products and services

published materials

staff profiles

thumbnails.

Page presentation may include:

animated sequences

bulleted or numbered lists

colour

downloadable files

fonts and font sizes

images, e.g. photographs and graphics

interactive forms for bookings or enquiries

movie sequence

plug ins

sound

tables.

Features to enhance web pages may include use of:

colour

frames

graphics

photographic images

text enhancement.

Linked web pages may include:

fully qualified Uniform Resource Locator (URL) link to a page on another website

relative links, between a page and the home page.