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Evidence Guide: SITXMPR001A - Coordinate production of brochures and marketing materials

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SITXMPR001A - Coordinate production of brochures and marketing materials

What evidence can you provide to prove your understanding of each of the following citeria?

Plan the production of brochures and marketing materials.

  1. Plan for the production of brochures and marketing materials according to organisation objectives, marketing focus and other issues that impact on the production process.
  2. Consider factors in the planning of brochures.
  3. Create detailed action plans for the production process, including timelines, responsibilities and budget.
Plan for the production of brochures and marketing materials according to organisation objectives, marketing focus and other issues that impact on the production process.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Consider factors in the planning of brochures.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Create detailed action plans for the production process, including timelines, responsibilities and budget.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Produce information for inclusion.

  1. Produce or obtain from the appropriate source accurate and complete information for inclusion.
  2. Present information in a clear and easily understood format.
  3. Present information in a culturally appropriate way.
Produce or obtain from the appropriate source accurate and complete information for inclusion.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present information in a clear and easily understood format.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present information in a culturally appropriate way.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Obtain quotations for artwork and printing as appropriate.

  1. Provide accurate and complete specifications to quoting organisations within appropriate timeframe.
  2. Obtain comprehensive quotations with full details of potential variations to cost and conditions that may apply.
Provide accurate and complete specifications to quoting organisations within appropriate timeframe.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Obtain comprehensive quotations with full details of potential variations to cost and conditions that may apply.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Develop final copy for brochures and marketing materials.

  1. Develop copy using basic creative writing techniques or outsource to sell the products presented.
  2. Produce copy that provides accurate practical and operational details.
  3. Present all costs accurately with notes about conditions that may apply.
  4. Present general conditions clearly and accurately according to organisation policy.
  5. Check all copy for accuracy prior to submission to internal or external art house or printers.
Develop copy using basic creative writing techniques or outsource to sell the products presented.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Produce copy that provides accurate practical and operational details.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present all costs accurately with notes about conditions that may apply.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Present general conditions clearly and accurately according to organisation policy.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Check all copy for accuracy prior to submission to internal or external art house or printers.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Coordinate the print production of brochures and marketing materials.

  1. Liaise with production house or responsible staff members in a manner that permits accurate monitoring of production schedule.
  2. Check and correct all production work as required.
  3. Re-check and gain approval of appropriate authority only when totally accurate.
  4. Approve artwork according to organisation guidelines prior to commencement of printing.
  5. Obtain and deliver brochures and marketing materials on schedule and establish contingency plans to allow for situations where timelines may be exceeded.
Liaise with production house or responsible staff members in a manner that permits accurate monitoring of production schedule.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Check and correct all production work as required.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Re-check and gain approval of appropriate authority only when totally accurate.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Approve artwork according to organisation guidelines prior to commencement of printing.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Obtain and deliver brochures and marketing materials on schedule and establish contingency plans to allow for situations where timelines may be exceeded.

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, the range statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

coordination of all elements of development and production process for brochures and marketing material

ability to produce materials that meet stated objectives, provide current and accurate information and are free of errors

knowledge and understanding of current production processes and terminology and copyright restrictions

production of brochures and marketing materials within typical workplace time constraints that meet determined deadlines.

Context of and specific resources for assessment

Assessment must ensure:

that the candidate has accessed a fully equipped office environment using appropriate computers, printers, communication technology, information and software programs to facilitate the processes involved in coordinating the production of brochures and marketing materials

access to an operation for which brochures and marketing materials would be developed, or access to comprehensive and sufficient information about that operation to allow the candidate to fully coordinate the production of actual brochures and marketing materials to meet a specified market need for a commercially realistic operation

access to technology and materials for the production of brochures and marketing materials

interaction with suppliers such as graphic designers, print production organisations and copywriters.

Methods of assessment

A range of assessment methods should be used to assess the practical skills and knowledge required to coordinate the production of brochures and marketing materials. The following examples are appropriate for this unit:

evaluation of brochures or other marketing materials produced by the candidate

written and oral questioning or interview to test knowledge of brochure coordination and production processes, copyright laws and clearance procedures

review of portfolios of evidence and third-party workplace reports of on-the-job performance by the candidate.

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

SITXMGT006A Establish and conduct business relationships

SITXMPR004A Coordinate marketing activities.

Assessing employability skills

Employability skills are integral to effective performance in the workplace and are broadly consistent across industry sectors. How these skills are applied varies between occupations and qualifications due to the different work functions and contexts.

Employability skills embedded in this unit should be assessed holistically with other relevant units that make up the skill set or qualification and in the context of the job role.

Required Skills and Knowledge

This section describes the essential skills and knowledge and their level, required for this unit.

The following skills must be assessed as part of this unit:

high-level literacy skills to create copy or check quality of outsourced copy, to interpret quotations and conditions and to proofread all contents of draft materials

high-level verbal and written communication skills to explain complex requirements and specifications

high-level numeracy skills to calculate costs and quantities of materials to be produced, sizing of layouts and components, and total size of final materials.

The following knowledge must be assessed as part of this unit:

in-depth understanding of the objectives of the material and knowledge of the market for which material is required

general awareness of potential of material for use on websites

print production processes and terminology, including copy, film, artwork, 2-colour process, 4-colour process, final art, proofreading, bromide, print-ready, PDF file, author's corrections and transparencies

printing and industry conventions in relation to placement of information, page numbering and copyright information

quality indicators in brochure production, including readability, photographic quality, effective use of colour and spacing requirements

current production technology

creative writing techniques used for the content of brochures and other marketing materials

procedures and requirements for preparation and proofing of material

broad understanding of copyright laws and restrictions that apply to the inclusion of certain materials and content within brochures and other marketing materials

procedures for copyright clearance of restricted materials.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the performance criteria is detailed below.

Brochures and marketing materials may include:

product brochures

destinational guides

promotional flyers and leaflets

conference programs and registration forms

event prospectus

display materials

product support manuals

advertising materials

direct mail pieces

invitations.

Factors that must be considered in the planning of brochures are:

objectives of the material

market for which material is required

review of competitive materials

style and size of material

accessibility issues, such as the need to provide materials in alternative formats

time parameters

available budget

in-house production capabilities

internal and external distribution considerations

availability of required information

legal requirements or restrictions.

Information for inclusion may be:

supplier information

photos

maps

tariff details

special offers or incentives

advertisements

sponsor messages

logos.

Accurate and complete specifications must include:

size

number of colours

type of paper

number of photographs

layout and style of text

total number required

conditions of contract

production and delivery deadlines.