The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Collect and analyse information on the internal business environment.
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Identify and confirm core activities, customer base, business values and current business direction. Completed |
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Identify and analyse information on current and past marketing and its effectiveness. Completed |
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Review performance information from all areas of the business to identify strengths, weaknesses and critical success factors. Completed |
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Identify and record current capabilities and resources, including the need for specialist assistance. Completed |
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Identify any under-performing products and services and analyse and report on reasons for under-performance. Completed |
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Record and report information according to organisation requirements. Completed |
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Collect and analyse information on the external business environment.
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Identify and analyse information on expected market growth or decline with associated risk factors. Completed |
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Record and analyse projected changes in the labour force, population and economic activity. Completed |
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Gather and analyse comparative market information. Completed |
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Identify and analyse industry and customer trends and developments, including emerging issues and technology. Completed |
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Identify and analyse legal, ethical and environmental constraints of the market and potential business impacts. Completed |
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Record and report information according to organisation requirements. Completed |
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Develop marketing strategies.
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Identify and analyse specific opportunities based on internal and external market analysis. Completed |
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Develop marketing strategies that are consistent with direction, values and business plans of the organisation. Completed |
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Ensure marketing strategies meet legal and ethical constraints. Completed |
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Develop strategies in consultation with key stakeholders. Completed |
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Prepare marketing plan.
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Formulate marketing plan to clearly communicate all priorities, responsibilities, timelines and budgets. Completed |
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Provide timely opportunities for colleagues to contribute to marketing plan. Completed |
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Submit marketing plan for approval where appropriate according to organisation policy. Completed |
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Implement and monitor marketing activities.
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Implement and monitor activities detailed in the plan in a cost-efficient manner and according to schedule and contingencies. Completed |
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Produce marketing reports according to organisation policy. Completed |
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Share information on marketing activities with operational staff to maintain awareness of current organisation focus. Completed |
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Conduct ongoing evaluation.
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Evaluate marketing activities using agreed methods and benchmarks. Completed |
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Make adjustments according to evaluation. Completed |
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Communicate and implement agreed changes promptly. Completed |
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