The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Collect and analyse information on the internal business environment.
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Confirm core activities, customer base, business values and current business direction. Completed |
Evidence:
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Identify and analyse information on current and past marketing and its effectiveness. Completed |
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Review business performance information to identify strengths, weaknesses and critical success factors. Completed |
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Identify and record current capabilities and resources, including the need for specialist assistance. Completed |
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Record and report information according to organisational requirements. Completed |
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Collect and analyse information on the external business environment.
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Identify and analyse information on expected market growth or decline, and associated risk factors. Completed |
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Record and analyse projected changes in the labour force, population and economic activity. Completed |
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Gather and analyse comparative market information. Completed |
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Identify and analyse industry and customer trends and developments, including emerging technologies and innovations. Completed |
Evidence:
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Identify and analyse legal, ethical and sustainability requirements and potential business impacts. Completed |
Evidence:
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Record and report information according to organisational requirements. Completed |
Evidence:
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Develop marketing strategies.
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Identify and analyse opportunities based on internal and external market analysis. Completed |
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Explore new and innovative marketing approaches. Completed |
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Develop marketing strategies that are consistent with direction and values of the organisation. Completed |
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Develop strategies in consultation with key stakeholders, integrating legal, ethical and sustainability considerations. Completed |
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Prepare marketing plan.
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Formulate marketing plan that clearly communicates priorities, responsibilities, timelines and budgets. Completed |
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Provide timely opportunities for colleagues to contribute to marketing plan. Completed |
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Submit marketing plan for approval according to organisational policy. Completed |
Evidence:
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Implement and monitor marketing activities.
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Implement and monitor activities detailed in plan according to schedule and contingencies. Completed |
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Produce marketing reports according to organisational policy. Completed |
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Share information on marketing activities with operational staff to maintain awareness of current organisational focus. Completed |
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Conduct ongoing evaluation.
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Evaluate marketing activities using agreed methods and benchmarks. Completed |
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Make adjustments according to evaluation. Completed |
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Communicate and implement agreed changes. Completed |
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