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Evidence Guide: SITXMPR405 - Participate in cooperative online marketing initiatives

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

SITXMPR405 - Participate in cooperative online marketing initiatives

What evidence can you provide to prove your understanding of each of the following citeria?

Evaluate online cooperative marketing initiatives.

  1. Source and evaluate information about current online cooperative marketing initiatives and sites for potential value to the business.
  2. Select initiatives that respond to the business context.
  3. Evaluate additional skills, equipment or other resources required to participate.
Source and evaluate information about current online cooperative marketing initiatives and sites for potential value to the business.

Completed
Date:

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Select initiatives that respond to the business context.

Completed
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Evaluate additional skills, equipment or other resources required to participate.

Completed
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Provide online content in appropriate format and style.

  1. Review content requirements set down by administrator of cooperative initiative.
  2. Develop content suited to an online environment and administrator requirements.
  3. Identify, organise and prepare appropriate images for inclusion.
  4. Upload content according to guidelines and protocols.
Review content requirements set down by administrator of cooperative initiative.

Completed
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Develop content suited to an online environment and administrator requirements.

Completed
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Identify, organise and prepare appropriate images for inclusion.

Completed
Date:

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Upload content according to guidelines and protocols.

Completed
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Use remote authoring to update content.

  1. Develop protocols for regular and timely updating of content in cooperative sites.
  2. Update content using remote authoring techniques according to requirements of cooperative site.
  3. Evaluate content and outcomes of participation and identify and address issues arising.
Develop protocols for regular and timely updating of content in cooperative sites.

Completed
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Update content using remote authoring techniques according to requirements of cooperative site.

Completed
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Evaluate content and outcomes of participation and identify and address issues arising.

Completed
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Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

evaluate potential of cooperative online marketing initiatives for a range of products and services

use technical skills to create, upload and update content, including words and images

demonstrate knowledge of current developments and initiatives in online cooperative marketing in the Australian tourism industry.

Context of and specific resources for assessment

Assessment must ensure use of:

real or simulated products and services for which content can be developed

current information and communications technology.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

evaluation of online content developed by the individual

evaluation of reports prepared by the individual to compare different online cooperative marketing initiatives

written or oral questioning to assess knowledge of potential online cooperative marketing initiatives for tourism operators within Australia

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector, workplace and job role.

Required Skills and Knowledge

Required skills

critical thinking skills to evaluate the potential and outcomes of online marketing initiatives

literacy skills to:

research information from varied and unfamiliar sources about online marketing initiatives

read and interpret technical requirements of the initiative

write online promotional content for the product or service

numeracy skills to work with numerical features of digital technologies

planning and organising skills to coordinate the different requirements for participation in a cooperative initiative

problem-solving skills to identify and respond to technical issues with online content

technology skills to:

upload content and use remote authoring processes and techniques

manipulate digital images.

Required knowledge

online cooperative marketing opportunities available to the tourism industry in Australia

current national, state and regional frameworks for online cooperative marketing initiatives for particular industry sectors

guidelines and requirements for format and style of typical online copy

techniques for capturing, manipulating and uploading digital images to cooperative sites, including saving and storing images.

Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Cooperative marketing initiatives may be established and run by:

tourism organisations:

local

regional

state or territory

national

private organisations.

Sites may relate to:

bookings and reservations

destinationbased sites

information only

productbased sites, e.g. bed and breakfasts

referral services.

Business context may include:

available technology

budget

intended audience and market

marketing goals and strategies

time resources

training requirements

types of product and service offered.

Content requirements for cooperative sites may include:

conformity with style guides

links to other sites and emails

number and size of digital images or multimedia

number of words

order of information

pricing by room or package

proximity to data and geocoding.

Protocols may include:

allocation of responsibility for updating of content

monitoring pricing and the timing of the release of special offers

monitoring systemgenerated emails

timetable for updating words and images.