Essential Knowledge and Skills to be Assessed
The following knowledge and skills must be assessed as part of this unit:
features of typical sponsorship packages created for meetings/events or in other tourism industry contexts
sponsorship protocols in relation to making contact, nature of proposals, involvement of sponsor in activities and reporting expectations
potential sponsors for different areas of the market and types of activity.
Linkages to Other Units
This unit has strong linkage to a range of other units related to Marketing and Event Management and combined training and assessment would be appropriate. Examples include:
THTPPD09B Develop conference programs
THHGGA04B Prepare business documents
THHGLE14B Prepare and monitor budgets
Critical Aspects of Assessment
Evidence of the following is critical:
ability to manage the entire sponsorship process for a given meeting/event or activity including identification of potential sponsors/activities to be sponsored, development of the sponsorship package and the implementation of sponsorship activities
comprehensive knowledge of practices and protocols in relation to accessing sponsorship opportunities.
Context of Assessment and Resource Implications
Assessment must ensure:
project or work activities that allow the candidate to plan and implement sponsorship for an organisation, activity or event
adequate timeframes for the activity so that implementation, monitoring and follow up activities can be assessed
involvement of potential and actual sponsors
use of current technology to design effective sponsorship proposals.
Assessment Methods
Assessment methods must be chosen to ensure that the planning and management of sponsorship activities can be practically demonstrated. Methods must include assessment of knowledge as well as assessment of practical skills.
The following examples are appropriate for this unit:
project to initiate and manage sponsorship activities (best achieved in conjunction with other projects for other units)
case studies to assess knowledge of sponsorship practices and protocols for a range of activities/events
review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.
Key Competencies in this Unit
Key Competencies are an integral part of all workplace competencies. The table below describes those applicable to this unit. Trainers and assessors should ensure that they are addressed in training and assessment.
Level 1 = Perform Level 2 = Administer and Manage Level 3 = Design and Evaluate
Key Competencies
Collecting, Organising and Analysing Information
For example:
Research potential sponsors and developing a strategy to attract sponsorship (3)
Communicating Ideas and Information
For example:
Negotiating sponsorship with potential sponsors (3)
Planning and Organising Activities
For example:
Co-ordinating the involvement of a sponsor in event activities (3)
Working with Others and in Teams
For example:
Providing leadership and guidance to team members on working with sponsors (3)
Using Mathematical Ideas and Techniques
For example:
Calculating costs of possible sponsorship packages (1)
Solving Problems
For example:
Liaising and negotiating with a sponsor when attendance numbers at an event fall short of target (3)
Using Technology
For example:
Using the presentation features of software to prepare effective sponsorship package documentation (1)
Essential Knowledge and Skills to be Assessed
The following knowledge and skills must be assessed as part of this unit:
features of typical sponsorship packages created for meetings/events or in other tourism industry contexts
sponsorship protocols in relation to making contact, nature of proposals, involvement of sponsor in activities and reporting expectations
potential sponsors for different areas of the market and types of activity.
Linkages to Other Units
This unit has strong linkage to a range of other units related to Marketing and Event Management and combined training and assessment would be appropriate. Examples include:
THTPPD09B Develop conference programs
THHGGA04B Prepare business documents
THHGLE14B Prepare and monitor budgets
Critical Aspects of Assessment
Evidence of the following is critical:
ability to manage the entire sponsorship process for a given meeting/event or activity including identification of potential sponsors/activities to be sponsored, development of the sponsorship package and the implementation of sponsorship activities
comprehensive knowledge of practices and protocols in relation to accessing sponsorship opportunities.
Context of Assessment and Resource Implications
Assessment must ensure:
project or work activities that allow the candidate to plan and implement sponsorship for an organisation, activity or event
adequate timeframes for the activity so that implementation, monitoring and follow up activities can be assessed
involvement of potential and actual sponsors
use of current technology to design effective sponsorship proposals.
Assessment Methods
Assessment methods must be chosen to ensure that the planning and management of sponsorship activities can be practically demonstrated. Methods must include assessment of knowledge as well as assessment of practical skills.
The following examples are appropriate for this unit:
project to initiate and manage sponsorship activities (best achieved in conjunction with other projects for other units)
case studies to assess knowledge of sponsorship practices and protocols for a range of activities/events
review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.
Key Competencies in this Unit
Key Competencies are an integral part of all workplace competencies. The table below describes those applicable to this unit. Trainers and assessors should ensure that they are addressed in training and assessment.
Level 1 = Perform Level 2 = Administer and Manage Level 3 = Design and Evaluate
Key Competencies
Collecting, Organising and Analysing Information
For example:
Research potential sponsors and developing a strategy to attract sponsorship (3)
Communicating Ideas and Information
For example:
Negotiating sponsorship with potential sponsors (3)
Planning and Organising Activities
For example:
Co-ordinating the involvement of a sponsor in event activities (3)
Working with Others and in Teams
For example:
Providing leadership and guidance to team members on working with sponsors (3)
Using Mathematical Ideas and Techniques
For example:
Calculating costs of possible sponsorship packages (1)
Solving Problems
For example:
Liaising and negotiating with a sponsor when attendance numbers at an event fall short of target (3)
Using Technology
For example:
Using the presentation features of software to prepare effective sponsorship package documentation (1)