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Evidence Guide: THTPPD10B - Develop and implement sponsorship plans

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

THTPPD10B - Develop and implement sponsorship plans

What evidence can you provide to prove your understanding of each of the following citeria?

Identify sponsorship opportunities

  1. Identify items, activities or projects to be sponsored based on potential appeal to sponsors and the needs of the organisation.
  2. Identify potential sponsors based on audience reach and previous sponsors.
  3. Develop financial targets for sponsorship.
  4. Agree sponsorship activities and targets with the meeting/event principal or relevant management.
Identify items, activities or projects to be sponsored based on potential appeal to sponsors and the needs of the organisation.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Identify potential sponsors based on audience reach and previous sponsors.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Develop financial targets for sponsorship.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Agree sponsorship activities and targets with the meeting/event principal or relevant management.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Create and promote a sponsorship package

  1. Develop sponsorship packages to include a full breakdown of costs and benefits and other relevant sponsor information.
  2. Produce information regarding sponsorship opportunities in a professional format and distribute to potential sponsors.
  3. Seek approval for the sponsorship package prior to promotion where appropriate.
  4. Undertake follow up promotion and negotiation with potential sponsors.
  5. Discuss and negotiate additional opportunities with the sponsor where appropriate.
  6. Make written contracts/agreements with the sponsor to include full details of commitments made by both parties.
Develop sponsorship packages to include a full breakdown of costs and benefits and other relevant sponsor information.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Produce information regarding sponsorship opportunities in a professional format and distribute to potential sponsors.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Seek approval for the sponsorship package prior to promotion where appropriate.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Undertake follow up promotion and negotiation with potential sponsors.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Discuss and negotiate additional opportunities with the sponsor where appropriate.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Make written contracts/agreements with the sponsor to include full details of commitments made by both parties.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Implement sponsorship activities

  1. Brief colleagues on details of sponsorship arrangements.
  2. Organise activities in accordance with sponsorship agreement ensuring all agreements made are honoured.
  3. Monitor and evaluate activities and evaluated and make adjustments accordingly.
  4. Provide and request feedback to and from the sponsor.
  5. Take opportunities to enhance value of involvement for sponsors and benefits for the host organisation.
  6. Monitor sponsor payments and other contract formalities throughout the project.
Brief colleagues on details of sponsorship arrangements.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Organise activities in accordance with sponsorship agreement ensuring all agreements made are honoured.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Monitor and evaluate activities and evaluated and make adjustments accordingly.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Provide and request feedback to and from the sponsor.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Take opportunities to enhance value of involvement for sponsors and benefits for the host organisation.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Monitor sponsor payments and other contract formalities throughout the project.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Follow up with sponsors

  1. Undertake follow up liaison with the sponsor immediately after the activity, meeting or event.
  2. Record and provide reports and results to the sponsor.
  3. Initiate and make preparations for future joint activities with the sponsor through effective use of interpersonal communication skills.
Undertake follow up liaison with the sponsor immediately after the activity, meeting or event.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Record and provide reports and results to the sponsor.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Initiate and make preparations for future joint activities with the sponsor through effective use of interpersonal communication skills.

Completed
Date:

Teacher:
Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

Essential Knowledge and Skills to be Assessed

The following knowledge and skills must be assessed as part of this unit:

features of typical sponsorship packages created for meetings/events or in other tourism industry contexts

sponsorship protocols in relation to making contact, nature of proposals, involvement of sponsor in activities and reporting expectations

potential sponsors for different areas of the market and types of activity.

Linkages to Other Units

This unit has strong linkage to a range of other units related to Marketing and Event Management and combined training and assessment would be appropriate. Examples include:

THTPPD09B Develop conference programs

THHGGA04B Prepare business documents

THHGLE14B Prepare and monitor budgets

Critical Aspects of Assessment

Evidence of the following is critical:

ability to manage the entire sponsorship process for a given meeting/event or activity including identification of potential sponsors/activities to be sponsored, development of the sponsorship package and the implementation of sponsorship activities

comprehensive knowledge of practices and protocols in relation to accessing sponsorship opportunities.

Context of Assessment and Resource Implications

Assessment must ensure:

project or work activities that allow the candidate to plan and implement sponsorship for an organisation, activity or event

adequate timeframes for the activity so that implementation, monitoring and follow up activities can be assessed

involvement of potential and actual sponsors

use of current technology to design effective sponsorship proposals.

Assessment Methods

Assessment methods must be chosen to ensure that the planning and management of sponsorship activities can be practically demonstrated. Methods must include assessment of knowledge as well as assessment of practical skills.

The following examples are appropriate for this unit:

project to initiate and manage sponsorship activities (best achieved in conjunction with other projects for other units)

case studies to assess knowledge of sponsorship practices and protocols for a range of activities/events

review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.

Key Competencies in this Unit

Key Competencies are an integral part of all workplace competencies. The table below describes those applicable to this unit. Trainers and assessors should ensure that they are addressed in training and assessment.

Level 1 = Perform Level 2 = Administer and Manage Level 3 = Design and Evaluate

Key Competencies

Collecting, Organising and Analysing Information

For example:

Research potential sponsors and developing a strategy to attract sponsorship (3)

Communicating Ideas and Information

For example:

Negotiating sponsorship with potential sponsors (3)

Planning and Organising Activities

For example:

Co-ordinating the involvement of a sponsor in event activities (3)

Working with Others and in Teams

For example:

Providing leadership and guidance to team members on working with sponsors (3)

Using Mathematical Ideas and Techniques

For example:

Calculating costs of possible sponsorship packages (1)

Solving Problems

For example:

Liaising and negotiating with a sponsor when attendance numbers at an event fall short of target (3)

Using Technology

For example:

Using the presentation features of software to prepare effective sponsorship package documentation (1)

Essential Knowledge and Skills to be Assessed

The following knowledge and skills must be assessed as part of this unit:

features of typical sponsorship packages created for meetings/events or in other tourism industry contexts

sponsorship protocols in relation to making contact, nature of proposals, involvement of sponsor in activities and reporting expectations

potential sponsors for different areas of the market and types of activity.

Linkages to Other Units

This unit has strong linkage to a range of other units related to Marketing and Event Management and combined training and assessment would be appropriate. Examples include:

THTPPD09B Develop conference programs

THHGGA04B Prepare business documents

THHGLE14B Prepare and monitor budgets

Critical Aspects of Assessment

Evidence of the following is critical:

ability to manage the entire sponsorship process for a given meeting/event or activity including identification of potential sponsors/activities to be sponsored, development of the sponsorship package and the implementation of sponsorship activities

comprehensive knowledge of practices and protocols in relation to accessing sponsorship opportunities.

Context of Assessment and Resource Implications

Assessment must ensure:

project or work activities that allow the candidate to plan and implement sponsorship for an organisation, activity or event

adequate timeframes for the activity so that implementation, monitoring and follow up activities can be assessed

involvement of potential and actual sponsors

use of current technology to design effective sponsorship proposals.

Assessment Methods

Assessment methods must be chosen to ensure that the planning and management of sponsorship activities can be practically demonstrated. Methods must include assessment of knowledge as well as assessment of practical skills.

The following examples are appropriate for this unit:

project to initiate and manage sponsorship activities (best achieved in conjunction with other projects for other units)

case studies to assess knowledge of sponsorship practices and protocols for a range of activities/events

review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.

Key Competencies in this Unit

Key Competencies are an integral part of all workplace competencies. The table below describes those applicable to this unit. Trainers and assessors should ensure that they are addressed in training and assessment.

Level 1 = Perform Level 2 = Administer and Manage Level 3 = Design and Evaluate

Key Competencies

Collecting, Organising and Analysing Information

For example:

Research potential sponsors and developing a strategy to attract sponsorship (3)

Communicating Ideas and Information

For example:

Negotiating sponsorship with potential sponsors (3)

Planning and Organising Activities

For example:

Co-ordinating the involvement of a sponsor in event activities (3)

Working with Others and in Teams

For example:

Providing leadership and guidance to team members on working with sponsors (3)

Using Mathematical Ideas and Techniques

For example:

Calculating costs of possible sponsorship packages (1)

Solving Problems

For example:

Liaising and negotiating with a sponsor when attendance numbers at an event fall short of target (3)

Using Technology

For example:

Using the presentation features of software to prepare effective sponsorship package documentation (1)

Required Skills and Knowledge

Not applicable.

Range Statement

The unit applies to any tourism industry sector where sponsorship of activities, events or projects may be required. The following explanations identify how this unit may be applied in different workplaces, sectors and circumstances.

Items and activities to be sponsored may include:

overall conference sponsorship

physical items (e.g. satchels)

meals

morning and afternoon teas

travel

entertainment

speaker sessions

social events

ongoing organisation activities (e.g. an annual publication)

one-off promotional activities or projects.

Potential sponsors may include:

individuals

private companies

government agencies

industry organisations/associations

educational institutions.

The unit applies to any tourism industry sector where sponsorship of activities, events or projects may be required. The following explanations identify how this unit may be applied in different workplaces, sectors and circumstances.

Items and activities to be sponsored may include:

overall conference sponsorship

physical items (e.g. satchels)

meals

morning and afternoon teas

travel

entertainment

speaker sessions

social events

ongoing organisation activities (e.g. an annual publication)

one-off promotional activities or projects.

Potential sponsors may include:

individuals

private companies

government agencies

industry organisations/associations

educational institutions.