Essential Knowledge and Skills to be Assessed
The following knowledge and skills must be assessed as part of this unit:
market context for the materials being produced including general awareness of potential for use on websites
print production processes and terminology including copy, film, artwork, 2-colour process, 4-colour process, final art, proofreading, bromide, print-ready, PDF file, author's corrections, transparencies
printing and industry conventions in relation to placement of information, page numbering, copyright information
quality indicators in brochure production including readability, photographic quality, effective use of colour, spacing requirements
current production technology
techniques used in brochure-writing
procedures and requirements for preparation and proofing of copy
legal issues that affect the production of printed materials as appropriate to individual sectors/workplaces including copyright laws.
Linkages to Other Units
There is a strong link between this unit and the following units and combined training and assessment may be appropriate:
THHGCS07B Coordinate marketing activities
Critical Aspects of Assessment
Evidence of the following is critical:
ability to co-ordinate all elements of the brochure development process within a required timeframe
ability to produce materials that meet stated objectives, provide current and accurate information and are free of errors
knowledge and understanding of current production processes and terminology.
Context of Assessment and Resource Implications
Assessment must ensure:
the actual production of brochures and marketing materials to meet a specified market need
access to technology and materials for the production of brochures and marketing materials.
For generic pre-employment training and assessment, a range of industry contexts must be addressed. Where the focus is sector or workplace specific, training and assessment must be tailored to meet particular needs.
Assessment Methods
Assessment methods must be chosen to ensure that brochure co-ordination and production skills can be practically demonstrated. Methods must include assessment of knowledge as well as assessment of practical skills.
The following examples are appropriate for this unit:
evaluation of brochures or other marketing materials produced by the candidate
oral or written questions to assess knowledge of brochure co-ordination and production processes
review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.
Key Competencies in this Unit
Key Competencies are an integral part of all workplace competencies. The table below describes those applicable to this unit. Trainers and assessors should ensure that they are addressed in training and assessment.
Level 1 = Perform Level 2 = Administer and Manage Level 3 = Design and Evaluate
Key Competencies
Collecting, Organising and Analysing Information
For example:
Gathering and preparing data from multiple suppliers for a touring brochure (3)
Communicating Ideas and Information
For example:
Writing copy for a destination brochure aimed at the youth market (3)
Planning and Organising Activities
For example:
Co-ordinating the print production process (3)
Working with Others and in Teams
For example:
Negotiating with printers in relation to print costs (2)
Using Mathematical Ideas and Techniques
For example:
Calculating total costs of production (1)
Solving Problems
For example:
Dealing with a situation where print production will not be completed until after the date of a major promotional show (2)
Using Technology
For example:
Using the editing function within 'Word" to edit brochure copy (1)
Essential Knowledge and Skills to be Assessed
The following knowledge and skills must be assessed as part of this unit:
market context for the materials being produced including general awareness of potential for use on websites
print production processes and terminology including copy, film, artwork, 2-colour process, 4-colour process, final art, proofreading, bromide, print-ready, PDF file, author's corrections, transparencies
printing and industry conventions in relation to placement of information, page numbering, copyright information
quality indicators in brochure production including readability, photographic quality, effective use of colour, spacing requirements
current production technology
techniques used in brochure-writing
procedures and requirements for preparation and proofing of copy
legal issues that affect the production of printed materials as appropriate to individual sectors/workplaces including copyright laws.
Linkages to Other Units
There is a strong link between this unit and the following units and combined training and assessment may be appropriate:
THHGCS07B Coordinate marketing activities
Critical Aspects of Assessment
Evidence of the following is critical:
ability to co-ordinate all elements of the brochure development process within a required timeframe
ability to produce materials that meet stated objectives, provide current and accurate information and are free of errors
knowledge and understanding of current production processes and terminology.
Context of Assessment and Resource Implications
Assessment must ensure:
the actual production of brochures and marketing materials to meet a specified market need
access to technology and materials for the production of brochures and marketing materials.
For generic pre-employment training and assessment, a range of industry contexts must be addressed. Where the focus is sector or workplace specific, training and assessment must be tailored to meet particular needs.
Assessment Methods
Assessment methods must be chosen to ensure that brochure co-ordination and production skills can be practically demonstrated. Methods must include assessment of knowledge as well as assessment of practical skills.
The following examples are appropriate for this unit:
evaluation of brochures or other marketing materials produced by the candidate
oral or written questions to assess knowledge of brochure co-ordination and production processes
review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.
Key Competencies in this Unit
Key Competencies are an integral part of all workplace competencies. The table below describes those applicable to this unit. Trainers and assessors should ensure that they are addressed in training and assessment.
Level 1 = Perform Level 2 = Administer and Manage Level 3 = Design and Evaluate
Key Competencies
Collecting, Organising and Analysing Information
For example:
Gathering and preparing data from multiple suppliers for a touring brochure (3)
Communicating Ideas and Information
For example:
Writing copy for a destination brochure aimed at the youth market (3)
Planning and Organising Activities
For example:
Co-ordinating the print production process (3)
Working with Others and in Teams
For example:
Negotiating with printers in relation to print costs (2)
Using Mathematical Ideas and Techniques
For example:
Calculating total costs of production (1)
Solving Problems
For example:
Dealing with a situation where print production will not be completed until after the date of a major promotional show (2)
Using Technology
For example:
Using the editing function within 'Word" to edit brochure copy (1)