Market products and services

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver AHCBUS502A, 'Market products and services'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Market products and services' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



1. Analyse market information

1.1. Markets for existing or new products or services are identified, researched and analysed for possible entry or development.

1.2. Past trends and developments are analysed to determine market variability and associated risks.

1.3. Market environment is continually monitored in a consistent manner to ensure information is current and reliable.

1.4. The legal, ethical and environmental constraints of the market(s) and their effect on the enterprise are identified.

1.5. Product mix that suits market requirements/price advantage at the time is adopted.

2. Develop a marketing plan

2.1. Alternative marketing strategies and techniques are assessed and interpreted to identify marketing targets and methods.

2.2. Marketing strategies are based on reliable data, market environment and substantiated trends.

2.3. Marketing options incorporate suitable advice from marketing professionals.

2.4. A measurable cost-effective marketing plan is developed incorporating a reasoned analysis of market research and business plan objectives.

3. Implement marketing activities

3.1. Planned marketing activities are scheduled within appropriate timeframes.

3.2. Measurable performance targets are developed and meet business plan objectives.

3.3. Distribution channels are organised, and product and service information is accurate and readily available to clients.

3.4. Marketing activities are implemented within budgetary constraints to meet legal, ethical and enterprise requirements.

4. Evaluate marketing performance

4.1. Product, pricing and distribution policies are monitored in relation to market changes, marketing objectives and enterprise requirements.

4.2. Areas of positive performance are identified and corrective action is taken to remedy poor performance areas.

4.3. An objective assessment of the marketing plan and implementation is made by a comparison of valid and reliable data against performance targets.

4.4. Relevant information is documented for continual analysis and effective planning management.

Qualifications and Skillsets

AHCBUS502A appears in the following qualifications:

  • AHC50110 - Diploma of Agriculture
  • AHC51610 - Diploma of Irrigation Management
  • AHC51210 - Diploma of Community Coordination and Facilitation
  • AHC51410 - Diploma of Agribusiness Management
  • AHC50410 - Diploma of Horticulture
  • AHC50310 - Diploma of Production Horticulture
  • SFI50511 - Diploma of Seafood Processing