Develop a marketing plan

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver AHCBUS505A, 'Develop a marketing plan'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Develop a marketing plan' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



1. Evaluate commercial information

1.1. Relevant information is researched and analysed to identify market trends.

1.2. Competing products are identified and evaluated to determine strengths and weaknesses of own products.

1.3. Collated information is presented in a manner which provides clear and concise information.

1.4. Market and situation analysis is conducted using established techniques in accordance with available budget and the need for external assistance.

2. Identify marketing requirements

2.1. Promotional materials are created that enhance the product and commercial presentation.

2.2. Priorities, responsibilities, timelines and budgets are recorded and communicated to appropriate colleagues.

3. Determine promotional strategies

3.1. Detailed plans for promotional activities are prepared and recorded according to enterprise guidelines.

3.2. Outlined in the promotional plan are objectives, level of exposure to be achieved and available markets.

3.3. Strategies take account of feedback from operational staff, time management and scheduling issues, and resource constraints.

3.4. Marketing objectives are established based on new and retained business consistent with product and operational business plans.

4. Organise implementation

4.1. Criteria are established to measure impact and success of promotional activities.

4.2. Adjustments to the promotional strategy product distribution are made promptly to ensure consistency of promotion.

4.3. Required distribution channels are defined and established.

4.4. Product documentation is distributed on time in the specified quantities.

Qualifications and Skillsets

AHCBUS505A appears in the following qualifications:

  • AHC50110 - Diploma of Agriculture
  • AHC51610 - Diploma of Irrigation Management
  • AHC51210 - Diploma of Community Coordination and Facilitation
  • AHC51410 - Diploma of Agribusiness Management
  • AHC50410 - Diploma of Horticulture
  • AHC50310 - Diploma of Production Horticulture
  • SFI50111 - Diploma of Aquaculture