Arrange selling through community based marketing

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver AHCORG404, 'Arrange selling through community based marketing'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Arrange selling through community based marketing' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria


Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify and evaluate selling options

1.1 Identify the various types of community based selling schemes

1.2 Identify characteristics of the farm business produce

1.3 Identify and document the potential customer base

1.4 Evaluate and document selling options

2. Comply with the requirements of the selected community marketing scheme

2.1 Identify and comply with market requirements

2.2 Comply with legislative requirements in each step of the supply chain

2.3 Keep records to verify compliance with the community marketing scheme, food safety and organic certification where applicable

3. Develop and maintain a relationship with customers

3.1 Investigate characteristicsof the community customers

3.2 Identify potential links between the community and the farm system

3.3 Develop the connections between individuals and the farm production system

3.4 Develop a ‘farm story’ and communicate the uniqueness of the enterprise to the community using appropriate communication channels

3.5 Monitor community satisfaction levels through customer feedback and address valid concerns

4. Organise transport

4.1 Identify transport requirements and engage carriers as required

4.2 Arrange transport timing and delivery of product with carrier, processing and or selling facility and, where appropriate, agent

4.3 Comply with any special requirements to ensure appropriate transport

4.4 Comply with all relevant legislative requirements including food safety and organic certification

5. Keep records

5.1 Complete pre and post sale documentation

5.2 Record transactions to ensure traceability and reconciliation can be effected and business performance criteria can be assessed

5.3 Document customer feedback and identify and record potential improvements