Manage motorsport team media liaison

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver AURM542538A, 'Manage motorsport team media liaison'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Manage motorsport team media liaison' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



1. Identify team media requirements and limitations

1.1. Desired outcomes of media liaison are identified in relation to team goals

1.2. Limitations on information to be provided are identified in accordance with team requirements, confidentiality, ethical conduct and promotion partner requirements

1.3. Media liaison budget is developed

1.4. Media outlets and persons are researched and choices made according to team requirements, ethical conduct and promotional partner requirements

2. Prepare media information

2.1. Media suitable for promotional strategy and team requirements is selected

2.2. Specific media outlet information needs are researched

2.3. Media needs/requests are considered in light of team objectives, confidentiality requirements and ethical issues

2.4. Team information and performance statistics are researched and documented

2.5. Information prepared is clear, succinct and appropriate to target audience

2.6. Information prepared meets team and media outlet needs and industry ethics

3. Issue media information

3.1. Media persons are contacted and release timing arrangements made

3.2. Team management approval is obtained and information provided to media outlet

3.3. Promotional partner representatives are advised of release details

4. Arrange media interviews

4.1. Media persons are contacted and requirements negotiated

4.2. An interview schedule and agenda is determined

4.3. Material for interviews is researched and prepared

4.4. Team persons are briefed and coached in presentation techniques where required

4.5. Team management are regularly informed of arrangements and outcomes

4.6. Promotional partner representatives are advised of interview details

5. Evaluate publicity benefits

5.1. Exposure statistics are obtained from media outlets

5.2. Promotional partner feedback on media release/interview is obtained

5.3. Data and feedback is analysed to assess effectiveness

5.4. Outcomes are measured against media liaison budget and team objectives

Qualifications and Skillsets

AURM542538A appears in the following qualifications:

  • AUR40305 - Certificate IV in Motorsport
  • AUR50105 - Diploma of Automotive Management
  • AUR50305 - Diploma of Motorsport
  • AUR40405 - Certificate IV in Automotive Performance Enhancement
  • AUR40105 - Certificate IV in Automotive Management