Profile a target audience

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBADV401A, 'Profile a target audience'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Profile a target audience' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria

Elements and Performance Criteria


Performance Criteria


Identify the target market


Approaches to determining and describing the total market for a product or service are evaluated and chosen


The target market is defined in terms of the consumers to be included as prospective users of a product or service


Descriptions of the target market use the same terms as those used to describe media audiences


Segment the market


Criteria to use in segmenting the market are evaluated and chosen in accordance with the advertising brief


Sources of information for segmenting and profiling markets are identified and accessed in accordance with the advertising brief


The market is segmented in accordance with the selected criteria


Market segments are evaluated for their usefulness in terms of size, potential, distinctive needs, easy identification of members, and/or distinctive media use patterns


Market segment/s are selected to meet the requirements of the advertising brief or new segmentation criteria are chosen and applied


Profile target audience


The total market and the selected market segment/s are described in the form of a consumer profile that identifies consumer characteristics in standard statistical terms and/or the descriptive terms used in media selection


Demographic and/or psychographic descriptions are used in the consumer profile in accordance with the requirements of the advertising brief


The profile meets organisational requirements in terms of language, format, content and level of detail

Qualifications and Skillsets

BSBADV401A appears in the following qualifications:

  • PUA51004 - Diploma of Public Safety (Community Safety)