Conduct pre campaign testing

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBADV402B, 'Conduct pre campaign testing'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Conduct pre campaign testing' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



1. Plan for pre campaign testing

1.1. Apply valid and reliable measurement tools for testing aspects of the advertisement

1.2. Document expected outcomes and targets

1.3. Select the test group and timing of the pilot advertisement in accordance with the advertising brief

1.4. Negotiate media placement in accordance with budgetary and scheduling requirements

2. Pilot the advertisement

2.1. Test the advertisement in accordance with the time and financial requirements of the advertising brief and budgetary requirements

2.2. Conduct data collection in accordance with the requirements of the evaluation tool/s and the advertising brief

3. Utilise pre campaign test results

3.1. Analyse test results for their impact on the advertising campaign

3.2. Make changes to the advertisement or media schedule in response to pre-test information, which meet the requirements of the advertiser

3.3. Provide options for changes to advertisements and present to the advertiser if required

3.4. Amend advertisements, where necessary, so that they meet legal and ethical requirements

Qualifications and Skillsets

BSBADV402B appears in the following qualifications:

  • PUA42109 - Certificate IV in Public Safety (Intelligence Operations)
  • BSB40107 - Certificate IV in Advertising