Develop a media plan

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBADV507A, 'Develop a media plan'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Books
Reference books for 'Develop a media plan' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)


Elements and Performance Criteria

Elements and Performance Criteria

Element

Performance Criteria

1

Define media requirements

1.1

The target audience is identified from the advertising brief and a detailed consumer profile prepared

1.2

The consumer profile uses the same terms as those used to describe media audiences

1.3

Product market factors are analysed to determine the reach and frequency requirements of the advertising

1.4

The creative requirements of the advertising message are analysed and the media implications determined

1.5

Media merchandising requirements are identified from the advertising brief

1.6

The media budget is confirmed and legal and voluntary constraints identified

2

Select the media

2.1

Media are selected that target the required audience and/or fulfil merchandising requirements within budget

2.2

Selected media enable the creative requirements of the advertising message to be achieved within budget

2.3

Selected media enable reach and frequency requirements to be met within budget

2.4

Selected media meet legal and ethical requirements

3

Select media vehicle/s

3.1

Media vehicle alternatives are identified for each media and their relative merits weighed

3.2

Media vehicle/s are selected to meet media requirements within budget

4

Determine the media schedule

4.1

The duration and timing of the media schedule meet the requirements of the advertising brief

4.2

Distribution of messages over the duration of the schedule is determined to meet the requirements of the advertising brief

4.3

Alternative schedules are developed for the advertiser that vary the number, size / length and placement of advertisements possible within the budget

4.4

A media schedule is finalised that balances the number, size / length and placement of advertisements to the satisfaction of the advertiser

5

Produce a media plan

5.1

The media plan defines the media requirements of the advertising brief and evidence to support each requirement

5.2

The media plan specifies recommended media and vehicle/s and the rationale for their selection

5.3

The media plan contains a budget allocation per medium per advertising period

5.4

The media plan identifies the anticipated impact of the advertising and measures to assess its effectiveness


Qualifications and Skillsets

BSBADV507A appears in the following qualifications:

  • PUA51206 - Diploma of Public Safety (Defence Public Affairs)
  • PUA51004 - Diploma of Public Safety (Community Safety)