Develop a media plan

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBADV507B, 'Develop a media plan'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Books
Reference books for 'Develop a media plan' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)


Elements and Performance Criteria

ELEMENT

PERFORMANCE CRITERIA

1. Define media requirements

1.1. Identify the target audience characteristics from the advertising brief and prepare a detailed consumer profile which uses the same terms as those used to describe media audiences

1.2. Analyse product market factors to determine the reach and frequency requirements of advertising media selected

1.3. Analyse the creative requirements of the advertising message and determine the media implications

1.4. Identify media merchandising requirements from the advertising brief

1.5. Confirm the media budget and identify legal and voluntary constraints

2. Select media vehicles

2.1. Weigh up the relative merits of identified media vehicle alternatives taking past media performance into account

2.2. Evaluate and test new or alternative media vehicles with other advertisers and against proven vehicles

2.3. Select media vehicles that target the required audience, meet media requirements and fulfil merchandising requirements within budget

2.4. Select media vehicles that meet the creative, reach and frequency requirements of the advertising message to be achieved within the budget

2.5. Ensure selected media vehicles meet legal and ethical requirements

3. Determine the media schedule

3.1. Ensure the duration and timing of the media schedule meet the requirements of the advertising brief

3.2. Determine the distribution of messages over the duration of the schedule to meet the requirements of the advertising brief

3.3. Create a media schedule to the satisfaction of the advertiser

3.4. Develop alternative media schedules for the advertiser within the budget

3.5. Determine testing schedule for the media plan and continually modify media plan in accordance with results obtained

4. Produce a media plan

4.1. Create a media plan which defines the media requirements of the advertising brief and provides evidence to support each requirement

4.2. Specify the recommended media and vehicle/s, and the rationale for their selection in the media plan

4.3. Ensure the media plan contains a budget allocation per medium per advertising period

4.4. Identify the anticipated impact of the advertising and measures to assess its effectiveness in the media plan


Qualifications and Skillsets

BSBADV507B appears in the following qualifications: