Present an advertising campaign

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBADV508A, 'Present an advertising campaign'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Present an advertising campaign' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria

Elements and Performance Criteria


Performance Criteria


Plan an advertising campaign presentation


Presentation approach is planned and documented


Presentation format and delivery method/s are chosen to suit the campaign media and message, the client, the location, the resources and the personnel needed


The presentation format allows full information to be provided and meets the requirements of the advertisement/s to be presented


The presentation timetable provides opportunities for the client to question and clarify reasons for content and timing decisions and to provide feedback and suggestions


Prepare for an advertising campaign presentation


Presentation materials are prepared that suit the format, the purpose of the presentation and the client


Personnel are identified and briefed on the purpose of the presentation and their role/responsibilities in it


Equipment and resources are arranged in accordance with the requirements of the creative elements of the presentation


Presentation is scheduled to meet the requirements of the client, any other personnel needed and the location


Deliver an advertising campaign presentation


The campaign proposition is introduced to the client and reasons for decisions on the focus, media, appeal and timing of advertisements are provided


The central idea is presented to the client along with the creative technique/s chosen to express it


The presentation includes reasons for creative choices and shows how the central idea and its presentation will achieve the client's advertising objectives for the product or service


Persuasive communication techniques are used to secure the client's interest


Non verbal and verbal communication of the client is monitored and the presentation is adjusted in response to requests for additional information or explanation


The presentation provides time for the client to consider the campaign proposition and provide feedback


Act on feedback from advertising campaign presentation


Client response to the advertising presentation is analysed and adjustments suggested


Changes are negotiated to the campaign in response to the client's feedback, that continue to meet advertising objectives and budget requirements


Campaign is adjusted to meet client needs


Adjusted campaign meets legal and ethical requirements

Qualifications and Skillsets

BSBADV508A appears in the following qualifications:

  • PUA51004 - Diploma of Public Safety (Community Safety)