Develop an advertising strategy and brief

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBADV512A, 'Develop an advertising strategy and brief'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Develop an advertising strategy and brief' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria

Elements and Performance Criteria


Performance Criteria


Determine advertiser requirements


Confirm the advertising purpose and objectives with the advertiser


Obtain comprehensive client and product information


Review the outcomes of previous advertising with the client


Confirm budget allocation with the client


Develop an advertising brief


Ensure the brief contains a client profile, purpose statement and objectives that reflect advertiser needs


State advertising objectives in measurable terms and provide specific guidelines on what is to be accomplished by the advertising


Define key characteristics, competitive factors and the market situation facing the product or service in the advertising brief


Include a summary of information on the target audience, and legal and ethical constraints in the advertising brief


Ensure the brief contains a budget allocation and schedule of activities which comply with the advertiser's requirements


Develop an advertising strategy


Establish key consumer insight


Develop advertising objectives


Describe audience to be targeted according to demographic, psychographic and behaviouristic characteristics


Develop a positioning statement


Create a unique selling proposition and support statement


Develop desired consumer response


Establish brand personality


Suggest media leveraging opportunities


Confirm advertiser's mandatory requirements


Develop a creative brief


Identify advertising content using consumer language in the advertising brief


Identify a pitch or appeal for the product in the advertising brief that meets the advertiser's requirements


Identify supporting information required for consumer understanding of the product or service in the advertising brief


Ensure a budget for creative work that is consistent with the overall advertising budget is contained in the advertising brief


Incorporate a deadline for creative work that is consistent with the overall advertising schedule in the advertising brief

Qualifications and Skillsets

BSBADV512A appears in the following qualifications:

  • LMF60308 - Advanced Diploma of Furniture Design and Technology
  • SIR50207 - Diploma of Visual Merchandising