Manage advertising production

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBADV603A, 'Manage advertising production'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Books
Reference books for 'Manage advertising production' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)


Elements and Performance Criteria

Elements and Performance Criteria

Element

Performance Criteria

1

Plan the production process for advertisements

1.1

Timing and budgetary requirements for creative and production work are confirmed

1.2

The creative brief is assessed and factors that influence the production process are identified

1.3

Production processes are investigated and determined to suit both the creative work and the advertising medium

1.4

Specifications are determined to suit both the advertisement and the production process

1.5

Pre-production work is scheduled to meet production requirements

1.6

A production schedule is planned to meet the requirements of the advertising brief and the media plan

2

Evaluate and select suppliers

2.1

Suppliers are identified for each element in the production process

2.2

Suppliers are assessed in terms of their expertise and capacity to meet production, budget and schedule requirements

2.3

Choice of suppliers is based on merit and value for money and meets legal and ethical requirements

2.4

Suppliers are briefed and their agreement to meet production, schedule and price requirements gained

2.5

Market segment/s are selected to meet the requirements of the advertising brief or new segmentation criteria are chosen and applied

3

Direct the advertising production process

3.1

Management of all aspects of the production process is integrated to meet the requirements of the advertising brief and schedule

3.2

Creative specialists are involved in the production process to solve creative problems and advise on creative changes to ensure the resulting advertisement is consistent with the objectives and positioning for the product or service

3.3

The outputs from the production process meet the requirements of the production schedule, creative brief and media plan

4

Evaluate advertising production

4.1

The quality and cost-effectiveness of the production processes are evaluated and reported against the requirements of the creative brief

4.2

Evaluation processes are valid and measure quality against the standards established in the creative brief

4.3

The final advertisement is evaluated in relation to the requirements of the creative brief


Qualifications and Skillsets

BSBADV603A appears in the following qualifications:

  • PUA60704 - Advanced Diploma of Public Safety (Community Safety)