Execute an advertising campaign

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBADV604B, 'Execute an advertising campaign'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Execute an advertising campaign' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)

Elements and Performance Criteria



1. Develop an implementation strategy

1.1. Analyse the creative brief and media plan, and determine factors affecting implementation of the campaign

1.2. Ensure the strategy outlines implementation tasks and timelines, and includes a contingency plan for dealing with omissions and errors

2. Negotiate media contracts

2.1. Confirm the media plan and budget for implementation with the client

2.2. Negotiate advertisement positions and price with each media vehicle in accordance with the client's requirements

2.3. Negotiate and agree on contingency factors and solutions with the media representative

2.4. Establish media contracts that meet legal and ethical requirements, and the requirements of the advertising campaign brief and schedule

3. Monitor the advertising campaign

3.1. Evaluate media performance against the conditions of the contract, and identify and analyse any variations

3.2. Apply the provisions of media guarantees and make adjustments to media schedules if necessary

3.3. Execute the advertising campaign so that it complies with the advertising schedule and budget and meets legal and ethical requirements

Qualifications and Skillsets

BSBADV604B appears in the following qualifications:

  • BSB60110 - Advanced Diploma of Advertising
  • BSB60207 - Advanced Diploma of Business
  • BSB50107 - Diploma of Advertising
  • CUF60107 - Advanced Diploma of Screen and Media