Evaluate campaign effectiveness

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBADV605, 'Evaluate campaign effectiveness'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Evaluate campaign effectiveness' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)

Elements and Performance Criteria



Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Develop a campaign evaluation strategy

1.1 Ensure evaluation strategy defines standards and measurements to assess effectiveness of advertising, and identify improvements

1.2 Establish a strategy which contains specific performance standards for each element of advertising campaign, as well as overall outcome

1.3 Ensure strategy includes evaluation of legal and ethical standards acceptable for advertisement/s

1.4 Include processes in strategy for correcting advertisement/s that do not meet legal and ethical standards

2 Implement campaign evaluation strategy

2.1 Evaluate expenditure data to determine effectiveness of campaign in relation to the budget

2.2 Evaluate media program to determine performance against media plan objectives

2.3 Evaluate creative strategy in terms of copy content, creative execution and effectiveness of the finished advertisement

2.4 Evaluate interactive effect of all elements in the advertising campaign to determine overall effectiveness of the advertising campaign

3 Utilise advertising effectiveness data

3.1 Use results of evaluations of advertising effectiveness in analysis and planning phase for subsequent advertising

3.2 Use expenditure information to improve the budget planning process

3.3 Use feedback on the advertisement itself to provide ideas for future advertisements and to improve advertising copy

3.4 Use media performance information to determine whether alternative media approaches would yield better results

3.5 Use differences between planned and actual accomplishments to define problems to be addressed in next planning phase