Evaluate campaign effectiveness

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBADV605A, 'Evaluate campaign effectiveness'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Evaluate campaign effectiveness' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)

Elements and Performance Criteria

Elements and Performance Criteria


Performance Criteria


Develop a campaign evaluation strategy


The evaluation strategy defines standards and measurements by which the effectiveness of the advertising can be measured and improvements identified


The strategy establishes specific performance standards for each element of the advertising campaign as well as the overall outcome


The strategy includes standards for the evaluation of the legal and ethical acceptability of the advertisement/s


The strategy includes processes for correcting advertisements which do not meet legal and ethical standards


Implement campaign evaluation strategy


Expenditure data is evaluated to determine effectiveness in relation to budget


The media program is evaluated to determine performance against the objectives of the media plan


The creative strategy is evaluated in terms of copy content, creative execution and effectiveness of the finished advertisement


The interactive effect of all the elements in the advertising campaign is evaluated to determine the overall effectiveness of the advertising campaign


Utilise advertising effectiveness data


The results of evaluations of advertising effectiveness are used in the analysis and planning phase for subsequent advertising


Expenditure information is used to improve the budget planning process


Feedback on the advertisement itself is used to provide ideas for future advertisements and to improve advertising copy


Media performance information is used to determine whether alternative media approaches would yield better results


Differences between planned and actual accomplishments are used to define problems to be addressed in the next planning phase

Qualifications and Skillsets

BSBADV605A appears in the following qualifications:

  • PUA60704 - Advanced Diploma of Public Safety (Community Safety)