Conduct market research

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBMKG408B, 'Conduct market research'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Reference books for 'Conduct market research' on This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to for every purchase, so go nuts :)

Elements and Performance Criteria



1. Conduct desk research to gather background market information

1.1. Conduct initial desk research using appropriate sources to gather background market information

1.2. Identify options for information collection and collation tools and methods

1.3. Determine and seek approval for reporting formats for market research documentation

1.4. Report initial research findings in approved formats in accordance with organisational procedures

2. Develop research methodology and objectives

2.1. Develop hypotheses and research objectives for market research

2.2. Identify options for quantifying data

2.3. Identify market research methodology and determine, develop, test and amend required survey tools

2.4. Determine and test methods of data extraction, collation and analysis

3. Recruit respondents

3.1. Interpret market research plans to identify potential respondents and their requirements

3.2. Identify respondents in line with research and organisational requirements

3.3. Recruit respondents in line with the agreed research methodology and organisational requirements

4. Gather data and information from respondents

4.1. Prepare and arrange resources for data gathering

4.2. Gather data and information using survey tools

4.3. Record data and information gathered in approved formats, in accordance with organisational procedures

4.4. Store and safeguard survey information and data in accordance with organisational procedures

5. Analyse research information

5.1. Conduct checks on quality of data and information collected

5.2. Select appropriate techniques to summarise data and information

5.3. Design software files for entering data and information

5.4. Process data using a method appropriate to research design

5.5. Interpret and aggregate data and information including categorisation, to provide observations relevant to research objectives

6. Prepare research reports

6.1. Collate and assess findings for relevance and usefulness to research objectives

6.2. Prepare research reports

6.3. Communicate research findings to relevant personnel and stakeholders in accordance with organisational procedures

Qualifications and Skillsets

BSBMKG408B appears in the following qualifications:

  • BSB41307 - Certificate IV in Marketing
  • BSB30907 - Certificate III in Business Administration (Education)
  • BSB40107 - Certificate IV in Advertising
  • BSB40610 - Certificate IV in Business Sales
  • PSP42410 - Certificate IV in Government (Procurement and Contracting)
  • PSP30104 - Certificate III Government
  • CUS40309 - Certificate IV in Music Business
  • LMT50607 - Diploma of Fashion and Textiles Merchandising
  • LMT60507 - Advanced Diploma of Fashion and Textiles Merchandising