Undertake marketing activities

Formats and tools

Unit Description
Reconstruct the unit from the xml and display it as an HTML page.
Assessment Tool
an assessor resource that builds a framework for writing an assessment tool
Assessment Template
generate a spreadsheet for marking this unit in a classroom environment. Put student names in the top row and check them off as they demonstrate competenece for each of the unit's elements and performance criteria.
Assessment Matrix
a slightly different format than the assessment template. A spreadsheet with unit names, elements and performance criteria in separate columns. Put assessment names in column headings to track which performance criteria each one covers. Good for ensuring that you've covered every one of the performance criteria with your assessment instrument (all assessement tools together).
Wiki Markup
mark up the unit in a wiki markup codes, ready to copy and paste into a wiki page. The output will work in most wikis but is designed to work particularly well as a Wikiversity learning project.
Evidence Guide
create an evidence guide for workplace assessment and RPL applicants
Competency Mapping Template
Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners. A template for developing assessments for a unit, which will help you to create valid, fair and reliable assessments for the unit, ready to give to trainers and students
Observation Checklist
create an observation checklist for workplace assessment and RPL applicants. This is similar to the evidence guide above, but a little shorter and friendlier on your printer. You will also need to create a seperate Assessor Marking Guide for guidelines on gathering evidence and a list of key points for each activity observed using the unit's range statement, required skills and evidence required (see the unit's html page for details)

Self Assessment Survey
A form for students to assess thier current skill levels against each of the unit's performance criteria. Cut and paste into a web document or print and distribute in hard copy.
Moodle Outcomes
Create a csv file of the unit's performance criteria to import into a moodle course as outcomes, ready to associate with each of your assignments. Here's a quick 'how to' for importing these into moodle 2.x
Registered Training Organisations
Trying to find someone to train or assess you? This link lists all the RTOs that are currently registered to deliver BSBMKG414A, 'Undertake marketing activities'.
Google Links
links to google searches, with filtering in place to maximise the usefulness of the returned results
Books
Reference books for 'Undertake marketing activities' on fishpond.com.au. This online store has a huge range of books, pretty reasonable prices, free delivery in Australia *and* they give a small commission to ntisthis.com for every purchase, so go nuts :)


Elements and Performance Criteria

Elements and Performance Criteria

Element

Performance Criteria

1

Plan marketing activities

1.1

Identify need for marketing activities

1.2

Investigate previous marketing activities for relevant information

1.3

Identify and analyse relevant policies and procedures

1.4

Identify outcomes expected from marketing activities

1.5

Undertake analysis of collected basic marketing information

1.6

Develop and document work activity plans for marketing activities

1.7

Obtain approval of plans from relevant enterprise personnel

2

Implement and manage marketing activities

2.1

Determine and access resources required for work activities

2.2

Undertake marketing activities

2.3

Assign responsibilities and functions to relevant personnel performing specific marketing functions

2.4

Monitor marketing activities, reviewing and amending activity plans as required

3

Review marketing activities

3.1

Measure and document outcomes of marketing activities

3.2

Review marketing activities against expected outcomes and document identified improvements

3.3

Prepare reports of marketing activities and communicate to relevant enterprise personnel


Qualifications and Skillsets

BSBMKG414A appears in the following qualifications:

  • CPC40408 - Certificate IV in Building and Construction (Sales)
  • CUS40309 - Certificate IV in Music Business
  • LMT50607 - Diploma of Fashion and Textiles Merchandising
  • LMT41207 - Certificate IV in Fashion and Textiles Merchandising
  • LMT60507 - Advanced Diploma of Fashion and Textiles Merchandising
  • RGR40508 - Certificate IV in Racing Services (Racing Administration)
  • RGR30308 - Certificate III in Racing Services (Racing Administration)
  • CUF40107 - Certificate IV in Screen and Media
  • CUF40407 - Certificate IV in Make-up
  • CUF40207 - Certificate IV in Interactive Digital Media